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Virtual Photography Studio Website
July 13, 2006
Designing Your Site With A Photography Business Web Template
I know this is a busy time for many of you. We've reached the middle of summer, and there's still several weeks left before the school bells ring once again (at least if you're not on the year-round school system). Though many of you are thinking "seniors" and "weddings" every day, try and take an hour out of your schedule this week to work on your business. Today's article will inspire you to take a second look at your website, and see what you can do to make it more of a selling tool for your business.
The average photographer makes $24,040, according to the US Dept of Labor. The highest 10% earned more than $49,920. Few photographers ever hit the $100,000 mark. What are you doing to guarantee yourself a successful business?

I think a photography class should be a requirement in all educational programs because it makes you see the world rather than just look at it. ~Author Unknown
In The News
iView has announced that it has 'joined' forces with Microsoft. iView provides the digital imaging workflow and management application MediaPro. The full product line (and support) will continue to be available.
The Article

Does your site need a redesign? Start with one of our photography business web templates, and see your site magically change before your eyes.

You see, it all comes down to having a great website. When a prospect finds your site and decides to click over, they form an impression within just a few seconds. If it looks professional, they'll start reading your text. If the text is informative, they'll continue to look around.

And if it isn't, they'll disappear, forever.

A successful website starts with a professional template design. And from there, your website is a work in progress - something that you should work on week after week. To start you off, here are 3 ideas that you should incorporate into your photography business web template.

1. Create a professional site. This is probably the first thing you see in any list talking about how to build up an Internet presence. Yet it's amazing how many sites are out there that still have a homemade appearance.

Your website is an extension of your business. Not only should it be informative, it should be entertaining, and provide people with exactly what they are looking for. You are a photographer. Show people your work. Make them feel the emotion of your photography, and the service you provide to your customers. A gallery of a dozen images that each take seconds to load is not emotional. Professionalism comes from knowing what your customers want, and giving them more than they expect.

If you can't create a professional website by yourself, hire it done. Because you earn your money through photography, don't expect yourself to be good at all forms of creative graphics. Websites are a marketing tool, not a creative extension of your business. Foremost, your website is a sales tool that can bring in unimaginable profits to your business - but only if you use it as such.

2. Creating a purpose. What is the overall purpose of your website? Is it to get a potential customer to contact you? Is it to drive your existing customers to a place to purchase your photographs? Before your website can be successful, you have to discover your number one purpose. Then use every page to motivate people towards your purpose.

Again, your website is more than a brochure. It is a member of your sales team that 'talks' to your potential customer. When you talk with a person in person, or on the phone, your ultimate goal is to get them to make some type of commitment. Your website should have the same goal.

3. Use motivating text. Are you writing to your customer in a professional manner? Does your website use the same language you use when meeting with a person face to face? Your website is your sales tool. Treat it as if it were a 24/7 sales person, and let your website do the talking for you.

On the Internet, the one thing you can't do is hide. Depending on how a person searches, every website is a potential find. Because someone from New York, or California, or even India may pull up your site, how are you talking to him or her? Instead of writing your text from your perspective, write as if you are a person in a far away country that knows nothing about your industry. Her sole purpose is to find out more information on wedding photography. Are you educating her? Are you telling her what she wants to know AND what she cares about? (Most people don't care what type of cameras you use; they only want to know how they benefit.)

Personally Speaking
Your website can help you grow beyond your local community, and get good clients from many different sources. Start building today.
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