Want To Be A Better Photographer? Don’t Get Paid

As a photographer, you want to create the best photographs possible, have your clients love them, pay you well, and refer you to enough people that you never have to “market” again.

That’s the epitome of a perfect business model. But as you are growing and building, something starts happening. You start questioning just about everything.

  • Am I good enough?
  • Will people like what I do?
  • Do I have something people are willing to pay for?
  • Should I really do this full time?
  • Can I become one of the best in my niche?
  • Will I succeed?

These are all great questions, and ones that are difficult to find the answers to.

But there is one way to gain immediate feedback.

Put yourself on display.

The Street Performer Mentality

Have you ever watched a street performer do what he does best? He knows how to work the crowd. He perfects his skills by practicing and doing it again and again. He tries it out in front of a crowd, and gains instant feedback. If a group doesn’t surround him and have interest in what he’s doing, he knows he needs to move into a new direction. [Read more…]

What Will Photography Be Like In The Future?

What will the future hold for the photography industry? Will everything be in digital format? Will photographs hanging on walls defer to photographs embedded in everything we use?

I found this interesting video made by Corning that shows life in the not too distant future. Its worth the 5 minutes to watch what people are already working on – what people are already projecting life will be life in just a few short years.

Even by watching a video like this, you can start putting together your own ideas for the future of your business.

Will photographs be important? Or is it the ability to control an image and use it for what you desire?

Will apps help you become more successful in selling your concepts?

Are current, traditional packages the way to build your business? Or do you need to include something new?

What technology do you need to learn today to be successful in the future? Is now the time to go back to class to learn a new skill?

Wedding Photography – There Are No Second Chances

The wedding season is just gearing up here in the states, so I’ve been seeing a lot of commentary about wedding photographers. One being this video put out by PPA.

In the video was this quote:

“An amateur photographer may get the shot right sometimes. A professional photographer is paid to get it right every time.” Mark Campbell, Professional Photographer

How true. As a wedding photographer myself, I’ve written about the importance of using a professional wedding photographer again and again.

You get one shot at getting it right. The guests will only be together one day. The formalities and details will only be available one time. Get it wrong and its disaster.

If you are a wedding photographer, two things should be at the top of the list of priorities.

1. Being the best wedding photographer you can be.

2. Marketing your wedding services to your prospects, and educating them on what is truly important.

Being The Best

The first task is the easiest. You have to educate yourself not just on photography, but also on every aspect of wedding photography. There is a big difference. Learning how to shoot is straightforward. If you’re standing in front of a waterfall, you can keep adjusting until you get it right – the waterfall isn’t going anywhere.

But that changes with a wedding. You have dozens of subjects moving and changing every second. You have a variety of shooting experiences – bright sunlight for formal images, and dark reception halls with mere candlelight as your light source.

Study with other photographers. Be an assistant to some of the top names in your community. Take their classes and week long training courses. By their books and posing guides. Do everything you can to become a little better every day.

Marketing and Educating

The second task is a lifelong challenge. Once you’ve achieved a professional status with your wedding photography, you have to prove it to the world.

This video is a great help. Why not incorporate videos like this into your own marketing – YouTube embed feature means you can easily put it onto your blog. And if you’ve joined organizations like PPA, you can also use that as a motivator that you are taking the next step to prove your experience and commitment to the photographic industry.

Not everyone will “get it”. Some people only care about price. And if that’s the case, let them go to another photographer, and take the chance of not getting the best results.

But in many cases it only takes a little education. Don’t stop with one liners and showcasing your gallery of images.

Tell people what they need to look for, and watch out for. Most people have never thought about the dangers of hiring a friend until its too late. Fear works in marketing – if you hear a horror story, you’re more likely going to try and avoid the same situation.

Using Lightroom to Work With Landscapes

Have you ever come across a wildlife photo that just pops with color, and you would love to use the same technique yourself? In this tutorial, you’ll see just how easy it is. Yanik shows you a before and after image he recently took in Costa Rica, and shows you the Lightroom tools he used to create the finished image. You’ll be creating your own magical images in just a few minutes of time.