When everyone talks about a certain social media site – Facebook, Pinterest, Twitter – it’s easy to forget some of the other sites that may impact your business.

What about Yelp?

Launched back in 2004, Yelp is the cornerstone of building a successful online presence. Millions of visitors use this go-to resource to learn how others are talking about local businesses.

And since chances are you are trying to grow your local business, are you doing all you can with your Yelp account?

With over 60 million registered users and over 20 million review on the site, Yelp isn’t “yesterday’s news”. While many think of Yelp as a restaurant’s best friend – and they’re right – over 75 percent of the listings are not restaurant related. Which means while people may be heading to Yelp to find a new place for dinner on Friday night, they are sticking around to find everything local in their lives.

To get started on Yelp, search for your business name. Once you find it, click the link that says “Work here? Unlock this Business Page.” If you have any questions along the way, be sure to check in with Yelp’s support center.

Then take your Yelp presence to the next level. [Read more…]