Photography Is Personal and So Are Websites

Guest Post by Scott Wyden Kivowitz

Photography is a beautiful thing. It can inspire, bring laughter or anger, and even change the view on life in people.

Creating a photograph is not (usually) just one click. It takes time, vision and thought. Photographs will typically have a deep meaning to the person who went through effort to capture a still image.

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So when it comes to displaying these meaningful photographs on a website, each photographer should have a similar experience. What I mean is, a photography website is extremely personal. A photographer won’t use a dark color scheme if they prefer lighter colors. Or rounded corners if they prefer sharp edges.

With that said, here is some advice for a photographer looking to find the perfect look.

There is such a wide range of photography website templates available, so the first thing to do is some searches using your favorite search engine. As you can see, the process already starts off as a personal choice, because you must use a search engine of your choosing. When you find directories of website templates, you can sometimes browse by popularity, color, features, etc. Sometimes the directories will only list the best out there, and that is okay.

Here is some advice on what to look for in a template:

  • Make sure it has the gallery sizes you want. (i.e., full screen, lightbox, responsive, grid and/or slideshows
  • If you need to sell your work, does it have eCommerce options?
  • Are you looking to provide proofing galleries to clients? If so, can the template help with that?
  • Does the template provide social media features?
  • How easy is it to customize? Not all photographers understand HTML, so hopefully you find a template that can be adjusted without it.

That’s a pretty good list to start with, but ideally each photographer should make a bullet list of every feature they would want. So create your list, and put the priorities at the top so you look for those features first.

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In the eBook, 10 Tips To Supercharge Your Photography Website, Jodi Friedman (of MCP Actions) talks about consistency across a portfolio. Her advice is a very strategic, and important, idea for enhancing something so personal to a photographer. For more great tips like this, I recommend downloading the free photography website eBook.

Once you have completed your priority list, I’d love to see them. Please comment below and share the top 3 features on your list.

Thanks for reading,

Scott

5 Ways To Boost The Most Important Page On Your Site

What’s one of the most important pages on your website?

Your home page?

Your gallery section?

While they are all important in creating your overall brand, there is one page that stands out above the rest, and has the most impact in converting a complete stranger into a potential prospect. Yet its also one of the pages we think the least about, and throw up more as an afterthought.

It’s the About Us page.

Statistics continually show your About Us page is the second most trafficked page on your site. Yet if it’s just a few bullet points, a few sentences that give basic information about you, it’s also the number one page that is holding you back.

Your About Us page should be used to sell who you are and what you can do. And while that sounds easy in theory, statistics also show its one of the most difficult pages for people to write. There’s something about “tooting your own horn” that people simply find impossible. They consider it bragging. And therefore they write up a few sentences and leave it at that.

Having trouble writing up your own About Us page?
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Adding The Pizzazz To Your About Us Page

1. Start with a story. Every business started with one late night idea that built up because of passion. Every photographer loved the art of photographing, and somewhere along the way decided to turn it into a business. People love to hear that story. They love to know what was “the moment” for you, and what persuaded you to take action and create the business you are in today.

2. Who else loves you? Over the years, you’ve accumulated awards and accolades. Now is the time to share them with the world. Whether it’s a degree in photography, finishing a week long seminar and training session in Italy, or a 1st place award from the county fair, that’s you starting point. That’s why you are doing what you do today. And someone else has appreciated what you do as well.

3. Say it with a photograph. I’m always amazed at the number of photographers who don’t like to have their personal image showcased on their websites. Why? Be creative with it. Showcase your personality. Create an image that you’ve always dreamed of creating with your clientele. And use it on your site, and throughout your social platforms.

4. Use different media tools. The great thing about the online world is you have a variety of tools available to you to enhance your look and feel. Use them all to showcase what you do. Animoto, YouTube, SlideShare, Photoshop and others offer you amazing tools to create a variety of ways to showcase your talents. Don’t be afraid to use this new technology to make them say “wow”. (example)

5. Ask for comments. Instead of telling people about you, ask your current customers what they think. Then use those in your About Us page as well. Chances are they can say it better, and your prospects will completely relate to what they have to say about who you are and what you offer.

Bottom Line: Online or off, the ultimate job of self-promotion comes down to us, the business owner. If you can’t toot your own horn and make yourself stand out from the competition, it’s that much harder to convince people to use you as their photographer. Its your time to shine. What’s holding you back?

Promote yourself with a new About Us page today >>