Why A Blog Filled With Client Posts Is The Best Way To Sell

How many clients will you be photographing this year?

Maybe you’re a wedding photographer. Your 2012 looks like this:

  • 35 weddings
  • 22 engagement sessions
  • 10 trash the dress sessions

Maybe you’re a portrait photographer. Your 2012 looks like this:

  • 50 family sessions
  • 35 baby plans
  • 100 high school senior sessions

Maybe you’re a commercial photographer. Your 2012 looks like this:

  • 3 commercial jobs every month – 36 jobs for the year

Every single one of these sessions should be more than just the session. They should be made into a blog post to showcase your work and show other potential customers exactly what you can do. [Read more…]

The Power of a Testimonial

When you surf the Internet, what captures your attention?

If I’m out looking for a new product or service, for me its a great testimonial.

I may get excited about the product, love the benefits it has to offer, or relate to the different options it provides. But then I always turn to testimonials – what do other people have to say about it?

Now I surf a lot. And I’m often on sites where they are dedicated to selling, and have dozens of different testimonials trying to sway my purchase power. And for some products or services that works.

But for a photography studio, you don’t have to have a ton of them. One or two heart-felt messages, with a photograph of the client and their name is enough.

For a testimonial to work, it needs to be more than:

[Read more…]