5 Steps To Talking Your Way Into Clients Hearts

Last week I picked up the phone and called a woman I’m working on a project with. The phone rang several times and went to her voice mail.

“Hi, you’ve reached ‘Sally’. I hope you’re having a great day. I can’t get to the phone right now, so leave a message. If its important, I will be checking messages when I get back. Oh, and by the way, I do a variety of things. I’ve been helping people as a virtual assistant lately, so if you have any work you’d like me to help you with, I can do that. And I’m with a great MLM company that sells this juice you’re really going to love. And I’ve been working with a company that lets me do spa parties in your home, so I could set up a party with you and your friends soon…”

On and on it went for well over two minutes, describing all the different things she can do. I was calling her for a completely different reason – a personal project we are working on together – and I was overwhelmed with her message. Imagine if you did want to use one of her services – would you really have her full attention no matter what you decided to do?

Have you listened to your own phone message lately? What are you saying to callers? Do they leave a message because they are excited for the opportunity to possibly work with you? Or are they leaving a message grateful to not have to listen any more?

Even the smallest things like re-recording your voice message can have lasting impact on your business.

Tip 1: Is it about you or them?

Does your message say more about you, or give them the information they need? “I’m not here” is obvious so why state it? “I offer these services” is just confirming what they already know if they have reached the point of calling you. Instead, turn it around and tell them what’s in it for them – “Are you ready for a unique portrait experience?” [Read more…]

Don’t Answer the Telephone at Your Photography Business

Sounds very strange to hear someone telling you not to answer the photography business telephone. But, during off business hours like evenings and on the weekends when your studio might be closed, let the messaging service capture the call. If you allow your clients a way to contact the business in the evening when you should be closed, they will see that you are available anytime. The last thing a photography studio owner should do is to always be available. Your clients will call you at 10pm at night and 5am. I found, listed on a recent web site, a photography studio had published that she was available “anytime” and always answers her phone, so call anytime. Are you crazy? She also had very inexpensive pricing for her work and gave away most of the available profit. Sure, you are busy but, at what cost. So the tip here is to “don’t answer your telephone”.

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