5 Secrets That Make Some Photographers Successful … And Some Photographers Fail

I bet you’re like this:

If someone asks how your job is going, you say okay. You may elaborate a little, but it’s just a job. Nothing exciting. It pays the bills. You worry if you’ll get a raise next year, or if your job will even exist next year. But for now, it gives you the income you need.

But I bet if someone asks you what you really want to do, something different will take place:

You’ll get that spark in your eye, you’ll sit a little taller, and you’ll feel a little excitement way down deep. You’ll talk about how you’ve been shooting for a while now and really love photography. You met a photographer (or found them online) who is doing something close to what you would love to do. You’re dreaming of turning that idea into a reality … but it just hasn’t happened yet.

So, did I touch any buttons?

I love chatting with people that have a dream. I know because I was once there too. I hated my corporate job and couldn’t imagine doing it for any longer than I had to. I wanted something else I could do that I truly enjoyed. And so I did what many, many people don’t. Andrew and I started it up as a side business.

You see, there is a big difference between dreaming about it and doing something about it. It’s easy to get home at night and sit down completely exhausted from your day, only to say “tomorrow”. But if you keep saying tomorrow, it will never happen.

Instead, we spent nights and weekends learning all we could about business and photography. That’s where most photographers fail – they love learning about photography, but without the business skills, they are almost 95 percent guaranteed to fail.

And that’s what truly set us apart, and allowed us to move to the top 5 percent income earners in the photography field in under two years.

There really is more to a photography business than simply taking pictures. Yes, that’s the fun part. But unless you have just as much fun planning your business, marketing your business, selling to clients, and more, you’ll never achieve success.

Which is why I thought about it and came up with 5 secrets that help people break through the barriers of “just another hobby” to actually start building a successful business model.

1. Think Like A Five Figure Business Owner

There is a big difference between a small business owner and someone with a job.

When you have a job, “the boss” takes care of everything for you. You do your job and get a paycheck. So you don’t see the entire business model under a microscope. You don’t see the marketing, the planning, the accounting, the legal aspects – everything it takes to run the business. You simply do your job and get paid.

Once you start up a photography business – no matter how much you choose to make – there are dozens of things to consider. Do you have insurance to cover your mistakes? Are you bringing in enough prospects to turn them into clients? Is your business set up in the right legal manner?

Yep, you can no longer think like an employee; you have to think like a business owner. And that thought might never have crossed your mind before.

Dig Deeper: Making Peace With The Enemy

In order to succeed as a business, you have to think like a business. And that means changing your mindset to move from an employee to an entrepreneur. [Read more…]

7 Things You Gotta Have For A Successful New Year

1. How sincere are your messages?

When you send out an email, post on Facebook, or send out a tweet on Twitter, what is your ultimate goal? If its to sell, you have it all wrong. So many people today take the old way of thinking – “sell, sell, sell” – and try and incorporate it into new technology. It doesn’t work, nor will it ever work. When I see the message come through, “Hi you don’t know me but I have a great product…” its straight to the delete button. Messages need to be from the heart, offer value, and convince a person you are the right one for the job. People know how to find you and will make the sale when they are ready.

2. How is your customer service?

When was the last time you flew? Traveling used to be fun. Now its an incredible pain; something you only want to experience if you really have to. You can find your deal and buy your plane ticket months in advance. Yet you know your costs are anything but over. If your bag is a millimeter too big or an ounce overweight, you’ll be slapped with a fee. And don’t expect it to change any time soon – the only thing you can be guaranteed with is more fees. But is that really the way you want to be treated? Do you really want to give your money to someone you really don’t like? Or do you want to hand over your money to a friend? Someone who understands you and is willing to give you 110 percent all the time? This will continue to be the year of incredible customer service – only businesses dedicated to it will survive.

3. Does everyone want your products?

There’s a Starbucks in our area that does an unbelievable amount of business. It’s a free standing coffee shop with a drive thru. I have never driven by that place without seeing a minimum of a half dozen cars waiting in line – at all hours of the day. And if you go into it its one of the largest in the area, with tables, sofas and chairs spread out by two fireplaces. A little closer to my home was a local coffee shop that recently went out of business. The coffee was okay and they had few options for snacks and other beverages if you weren’t in the mood for coffee. To tell the truth, the only reason I frequented it is because you could always find a table. The difference is in the quality. If your products are average, there is no incentive to make the purchase. But if you make someone say “WOW” you’re on your way to success. [Read more…]

How To Be An Exceptional Photographer

There is only one way to be an exceptional photographer:

Find out what makes you exceptional, and use that to build your business.

The reason we have the great photographers of the world is because they have leveraged their unique talents in such a way that they “get known” for what they are great at.

If you jump in and try to be a general photographer, taking in whatever prospect calls in and offers you money, you’re not building your greatness.

If a business offers you money for a product shoot, and it’s to develop a catalog for car parts, it may be a lucrative venture. But if you love working with babies and new families, and car parts are the furthest thing away from how you picture spending your perfect day, you’re not building up your greatness.

Be Aware Of Today, Get Excited About The Future

If you’re just starting out, you may not know exactly what you want to do. And that’s okay.

When we started out, we were generalists. Then we moved into weddings. And then we added babies and families as our wedding couples started having families.

We started out as generalists because, well, that’s pretty much how everyone starts out.

But we became exceptional photographers when we narrowed down our interests, and really focused in on what we wanted to be good at, what we wanted to develop over time.

If you don’t know what your unique talent is yet, don’t get discouraged. In all reality, unique talents change, build and grow over time.

I know what worked in the past. We loved weddings, and all they had to offer. We loved capturing one of the most exciting days in a couple’s lives.  So we made it the focus of our business.

I know what works now. I love marketing and coaching, and have found a unique way of incorporating that into my life through VirtualPhotographyStudio.

And when I look at growing towards the future, I simply sit down, and ask myself a few questions. [Read more…]

What It Takes To Maintain Success

When you’ve been in business for yourself for as long as I have, occasionally someone will come up with the question, “What’s the secret to your success?”

In truth, I have to say its actually pretty simple. There are no secrets. I’ve never had luck standing on my door, or a secret guide that’s shown me the magic path. But what I do is consistent with every business I’ve started, and works again and again because it’s systematic.

I Read

Every morning I get up and read through my favorite blogs via my Google Reader. When a trade magazine comes in, I sit down and read it. I buy books and check them out from the library every week. Yep, I’m what you’d call an information junkie. I have my favorite books – How To Win Friends & Influence People by Dale Carnegie, The Success Principles by Jack Canfield and the Little Red Book of Selling by Jeffrey Gitomer, which I read over and over again. I also watch the top 100 lists to choose new titles from. Every time I read, I gain a new idea. It doesn’t matter if the book was just published, or is 50 years old and I’ve read it 10 times. Because I’m always at a different place in my life, and I always have new issues to deal with, I always learn something new. I’ve also found the older I get, the more I read, the better my business gets. Any correlation?

I Write

Yes, I do write for my blog every day. But “I Write” in this context focuses on what I learn from my reading. You see the only way to remember what you read, and retain the very best ideas you come up with is to write them down. It doesn’t matter if you use them now, or save them for a later timeframe. If you have an idea that could impact your business or change your life, you have to write it down. Than quantify it. How can you put it into place? How can it help you build for a better tomorrow? The more action you take on it, the more you’ll reap the rewards.

I Collect Ideas

Whenever an idea comes to mind, I write it down. The trouble with ideas is they can “pop” into your mind at any time, day or night, so it’s important to be prepared. I keep a notebook and pen on my nightstand for the 2 am ideas that wake me up. I know if I don’t get them down, I’ll be up all night trying to remember them. I also have a small notebook in my purse. If you’ve ever been out running errands and had nothing to write on, you know the dilemma. Instead of finding a napkin or an old receipt, I have my small notebook at hand, ready for all my ideas. And of course now, I also use my iPad – Evernote is a great resource that allows you to collect just about everything, from sites, to content, to photos.
[Read more…]