Is There Any Such Thing As An Impossible Goal?

This post is Day 2 of 30 Ways In 30 Days To Redesign Your Life With Photography. This series seeks to provide you with practical steps to get you from wherever you are today, to exactly where you want to be – this year! If your goal has always been to take your photography to a whole new level, hang on and start enjoying a new lifestyle you’ve always dreamed of.

Throughout this series, I’ll use a variety of questions, stories and comments that were presented by my readers. Let me start out today’s post with a story.

“Luci” wants to start a specialized portrait photography business. I won’t get into all of the details here, but because of issues within her own family life, she hopes to build a portrait studio catering to families with unique family dynamics. She’s been thinking about this for a long time, and has done quite a bit of planning. She has designed a logo, has business cards, created a website and has worked on marketing ideas. She has no studio space in her home, but she’s decided it would be best to work on location and in her clients’ homes, so she has that worked out in her mind. She’s well on her way to starting her business.

But she faces some real challenges as well.

1. She has no reliable means of transportation.

2. A very low income, which means she doesn’t have disposable income to buy a ton of camera and studio equipment.

3. A limited timeframe to photograph. She has family obligations that require her attention, so she only has the opportunity to meet clients around 4 hours per day.

4. She has no portfolio, no client list, and no true idea of how to approach gaining her first client. How can she entice folks to use her services?

She finished her story by asking:

Is this pretty much an impossible goal I am setting for myself or do you think there is hope? [Read more…]