SEO – A Primer For Photographers

SEO (search engine optimization) has been the most talked about strategy throughout the last decade. But what is SEO? And how can you as a photographer use it to get top placement in the search engines?
SEO for photographers
To answer that question, let’s first look at what SEO is. According to Wikipedia, SEO is the process of improving the volume or quality of traffic to a web site from search engines via natural or un-pain search results. Typically, the higher a site appears in the search results, the more traffic it will receive from people searching through the search engines.

Now let me ask you another question. What key term would you like to rank high on?

If you’ve never thought about it before, its time to start.

Google has around 31 billion searches every single month. If you hope to capture even a tiny fraction of that search, you have to understand what is important to rank high on.

Long Tail
Would you want to rank #1 under the key term “photographer”?
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