Around the world, most people think with their pocketbooks instead of realizing the impact something could have on their futures.
They focus in on the cost of everything that is presented to them, instead of on the value the item presents to their lives.
For instance, if I said you have the opportunity to spend one week with the top minds of the world, learning all you can about business and improving your life, but it came with a price tag of $25,000 for the week, what would you focus on?
The chance to spend one on one time with brilliant minds that have grown major corporations?
Or the fact that there is no way you could ever afford $25,000?
Would you concentrate on the value you would receive from spending time with people that have succeeded at everything you’ve ever dreamed of?
Or would you concentrate on the cost of the program?
Don’t worry, you’re not alone.
I have spent thousands of dollars to attend seminars in the past, and when I talk about them with family and friends, the response is predictable:
“What, are you crazy? How could you spend THAT much?”
Because they are so focused on the costs, they miss one crucial point.
You can’t learn million dollar strategies from someone who has never made one million dollars. You can’t learn successful business strategies from someone who has never built a successful business. And you can’t learn successful lifestyle strategies from someone who doesn’t have the lifestyle you are trying to emulate.
So when I see someone holding a multi-thousand dollar event, I look at it and say, “Hmm … I wonder what they know that I don’t?” I look at the people in attendance, their reputations, their resumes, and what they have to offer to the group.
While the big price tag of $25,000 probably got your attention, the same holds true no matter what the price tag. People have different thresholds, and while some declare $25,000 to be outrageous, for others it might be $500, or even $50.
One person may say, “OMG, you paid $1,000 for that? Really? I’ll give you “advice” for half of that, give me $500 and I’ll tell you everything I know, wink wink.”
But a smart person knows better. “If this training teaches me one important tip that will help me generate $1,000 into my business next month, I could keep earning that $1,000 for the life of my business.”
