Take Them By The Hand And Lead Them Through Your Website

Websites in general are a very simple concept. You build a page, fill it with copy, and ask your readers to do something.

If they are on your home page, maybe you ask them to sign up for your newsletter or a free report.

If they are on your blog, maybe you invite them to learn more about your upcoming holiday promotion.

If they are on your contact form, maybe your goal is to get a variety of information from them about what type of services they are interested in.

No matter what the goal of each page, what’s the next step?

Sell your photography by using your website

With a website, pages are easy to produce, and use as lead-in’s to what comes next.

For example, if someone fills out a contact us form and submits it, instead of having a page that says thank you, create a thank you page that takes selling to the next level. If you are primarily a wedding photographer, fill the thank you page with wedding related links. “Now that we have your information, why not visit our photo gallery? We have over 10,000 images from 100 of our favorites clients – and we’d love to add you to our gallery in the future!” Hyper link it over to your photo gallery, and let people start surfing.
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The 3 S’s of Selling Your Photography Online

What’s the purpose of your website?

If you said, “selling your photography”, think again.

While we ultimately hope people will buy from us and become clients, it’s not the first thing people do when they come to your site. In order to sell, you have to do a few extra things first.

How are you contributing value to the community around you? When people head online, it’s to do research and find information. The more value a site contains, the more it will attract people in and give them a reason to find out more about you. Don’t just share information about you and your studio, share information about the service you provide.

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