If you are a photographer who is active online, chances are you have your own blog, and post new content on a regular basis. Posting is good – content is and will be king well into the future. But posting in the correct way is the only way to go. If you don’t add content in the right way, it will never offer you SEO strategies, and help you gain traction where you need it the most – within Google.
Content is great, and its important to talk directly to the people that visit and read what you have to write on a regular basis. But one of the main reasons to blog is to attract new customers as well. When people are searching through Google – and 31 billion searches occur every month – will they find you with the searches they are performing?
If you want to start growing and attracting more visitors from Google, there are 3 ways to make sure your blog posts are perfect for search engine placement.
Put Your Keywords In Your Post Title And Title Tag
I was on a photography site the other day. It was a blog built by a wedding photographer, and he showcases many weddings per year, along with a variety of engagement and family photographs based around his wedding clientele. He adds a couple of posts per week, and titles them all in the same way:
- John and Mary’s Wedding
- Justin and Kim’s Engagement
- Marc and Sarah’s New Baby
There is one big problem with this method: no other searcher in Google is going to look for a wedding photographer by typing into Google “John and Mary’s Wedding”. So this photographer isn’t gaining any traction by using this title.
By putting keywords into your title, your blog automatically inserts those keywords into the title tags and page name, and gives you an instant boost in SEO. So just by changing tactics, and posting “A Mountain Wedding In Aspen Colorado” instead of “John and Mary’s Wedding” will give you better traction in Google, and a better chance of being found when brand new searchers look for a “wedding photographer in Aspen Colorado”. [Read more…]
