Why do you have a website?

That may seem like a trick question. Yet it’s a question most people don’t think about. They build a website because you have to have one in today’s world to run a business. But they never give it much thought. So take a few minutes now and think about why you have one.

Is it to find clients online – people you would never meet up with in your local community?

Is it to provide a brochure for people that you hear about you and want a little more information?

Is it to sell your photography?

Your website isn’t a one-purpose marketing tool. Instead it’s a multipurpose resource that can provide you with many different opportunities … if you plan and use it correctly.

What did you list as your reasons for having a website? Once you write down your ideas, its time to head over to your website to see if it really provides a strong resource for your ultimate goal. Let me give you an example. [Read more…]