Top 5 Sales Mistakes A Photographer Makes And How To Avoid Them

What’s the worst part of your photography business? If you said “selling” you’re not alone.

The fact is we aren’t born to become sales professionals. It’s not a trait you either have or don’t have. It’s something that is developed over time. If you want to build a business; you have to become a salesperson.

And that means training at becoming a better salesperson. Just like you have to take more photographs to become a better photographer, you have to work at improving your sales process in order to become a better salesperson.

When most people start out in business, they take on five behaviors that make it difficult if not impossible to complete the sales process.

1. Fail to target the right person to sell to.

Have you ever given a one hour presentation to someone, only to have them tell you they can’t wait to share the info with _______ (fill in the blank with father, mother, spouse, boss, etc) because they are the one’s that will make the decision? It’s wasting an hour or two of your time.

To avoid this, ask up front who the decision makers are. Who needs to be in the meeting to make the final decision? Then work to get everyone into the room at the same time. [Read more…]