Your Words Can Add Millions To Your Bottom Line

Ever been to a flea market? They can be quite entertaining. Who knows what you’ll find in the tables of “junk” – you can definitely find your own treasure if you look close enough.

changing the way you speak about photography

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Here in Denver, we’ve had a fairly large flea market (Mile High Flea Market) that’s been around for years. They’re open every weekend year round, and its been growing every year since it opened. This year I noticed a change.

They are no longer the Mile High Flea Market. They are the Mile High Marketplace. They are still open weekends only, but they’ve added permanent structures: buildings and tents, and have themed many of their weekends to offer special classes, booths and even concert events. This next weekend is the Green Marketplace, and they’ll have special demonstrations on green technology and green companies, showing you how to do everything from xeriscape your lawn, to learning more about wind and solar power.

So what changed? Their name and the way they think of their business. They are no longer a flea market – associated with a cheap, garage sale mentality. They are now a marketplace, and likewise have the ability to offer anything they choose. The sky is the limit with their knew image and thought process.
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One Great Idea – Meet Karma Hill

At the beginning of the year, I ran across a website that made me say WOW. I’ve been a destination wedding photographer since the mid 90’s. And I’ve written and promoted ideas to help you understand destination a little bit more, and how you can apply it to your business AND make a healthy living at it to.

That’s why I loved it when I found someone who is actually doing it.

Meet Karma Hill

Karma runs Good Karma Photography Inc in Maui, Hawaii, and fills her days with portraits and weddings. But she doesn’t promote herself as a photographer to local clientele – look at her website and you’ll see she focuses on the tourists, and markets her business as a vacation photographer.

Good Karma Photography

So if you are spending thousands of dollars to leave your snowy home in January, and head to Hawaii to take in some sun and fun, you probably have spending money in your pocket. Why not get a family portrait on the beach?

The more I researched, the more excited I became. Not only is Karma having such success with her portrait business, she started a sister site to cover the full spectrum of portrait clients. A client can come to her for a memorable beach vacation portrait and spend whatever is in their budget.

Not only is she having a ton of success with her photography business, she’s also started off into a new direction – helping photographers understand how to become destination photographers too. Her newest release is an ebook, Destination Photography Business: How To Tap In To The Multi-Billion Dollar Travel Industry.

Every state in the U.S. has millions of visitors annually, and has billions of dollars in spending. And this isn’t unique to the U.S. People love to travel; that isn’t going to change. So why not combine what you love – photography – with what people love to do – travel – and create a business that easily brings in Six Figures per year.

I’ve been chatting with Karma quite a bit since I found her site, and asked her a few questions.
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