Photography Is Emotional: Make Them Laugh, Make Them Cry

People hate being sold to. But they love to buy.

People don’t buy with their heads; they buy with their hearts. All decisions are based on emotion. If you use emotion to sell what people want – not what you think they want – you’ll have success every time.

Yes, all of this is actually true. And in reality it’s the heart of being an entrepreneur; master this thought process and you’ll run a successful business.

We all fundamentally make our decisions based on emotion. We don’t NEED the new pair of pants or the new television for the living room. Yet when emotion kicks in, we can talk ourselves into anything.

“I’m going to interview for the new job and my old pants are worn out. This pair will make me feel more professional, and more importantly, look more professional. I HAVE to have them to get this job.”

Yep, its all down hill from there. Once your emotions start kicking in and you begin reasoning with yourself on why you need something, you may as well hand over the credit card.

While I’m sure you can think of dozens of examples where you played the emotion game with yourself, its not something you alone play. Its actually one of the greatest strategies a sales person can learn. If a business owner markets without emotion, he will undoubtedly fail every time. But when you learn to develop just a few methods of selling with emotion, you’re sales rate will increase. And you’ll have a lot more fun in your business. [Read more…]