Why Directories Are Important For SEO and High Rank in Google

What is the difference between a search engine and a web directory?

A search engine – like Google – uses an automated process to rank web pages. It uses a system, a spider or web crawler, to automatically index websites and web pages, organizing them based on relevance to what someone has searched for and placing them onto results pages based on keywords or phrases.

A directory organizes links under various categories and subcategories, and allows people to find things by clicking deeper into a category based on interests.

While everyone understands the importance of Google – with 31 billion searches a month, who can ignore them? But why should you be concerned with directories?

Speeding Up Indexing

Google (and other search engines) are constantly out looking for new content that they can use in their displays. They don’t discriminate what type of sites they look at; they will use directories to find new listings as well. If a directory has authority, meaning it’s a reliable site, Google will check back frequently for new information. If you have a relatively new site that hasn’t been picked up by Google yet, placing your information in a directory will give you a greater chance of being found and indexed by Google.

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