I read an article the other day on building a photography portfolio. And while the article itself was written well and provided a ton of detail, I disagree with the message.

Most people in the photographic industry teach you to put together a generic, boring portfolio, both online and off. “Choose your best image from each session”, they say. “Never have more than a couple dozen images in your gallery”, they say. I disagree.

When we first built our business in the late 90’s (think dial up modems), we put thousands online in our portfolio. Yes thousands. At our height, we had over 20,000 images on our site. People told us we were crazy. “They’ll never look at that many images.” “Take them down, are you crazy?” The comments when on and on. But we didn’t fail with our 20,000 images. In fact we made it BIG. Because we spoke right to the heart of our ideal client.

Your portfolio should never be “normal”. It shouldn’t be what they teach you in a photography class, or a “best of” series that showcases a few great shots. Nope. It should be a whole lot more.

1. Things You Want To Shoot

Too often a photographer will include things in her portfolio that clients’ expect to be there. Yet if you want to branch out and shoot something very specific, something very unique to you, don’t be afraid to include it because it isn’t the “norm”. People will hire you because of what they see in you. If you showcase certain things, they will expect it as their own results.

2. Beyond The Best Of

Everyone tells you to create a gallery filled with your “best of” images. Your best images are great, but if you’ve ever looked at portfolio after portfolio, “best of” series soon all start looking the same. Do a search for wedding portfolios and you’ll see what I mean. Every photographer includes two to three dozen of his or her “best of” images. And they all look alike. Most are shots of the bride, groom, or some combination. You’ll get a sweet looking image of the ceremony. A couple of great scenics from an outdoor wedding. And of course the mandatory couple of candid images from the reception to prove you are “photojournalistic”. Is that really all there is to it? Or can you stretch and showcase more? We routinely would put together montages that would contain 200, 300 or even 400 images or more from one wedding and include them in our portfolio. A potential client would truly get an understanding of what we could do for her – and it worked every time. [Read more…]