How To Make Your Facebook Page More Interesting


“I’ve been on Facebook for awhile now, yet I really have no enthusiasm for it. I post sporadically because I feel like I have to. I only have a hundred fans. And I really don’t know how to keep them interested. There is zero communication on my page, yet everyone says it has great potential. What do I do?”

Have you ever felt like that? Don’t worry, many people do.

If you have no enthusiasm for it, you will fail. Its as simple as that. So at this point you have two choices.

1. Quit using Facebook altogether for you business.

2. Choose to use it to attract new business.

If something isn’t working for you, you don’t enjoy it, and you really have no desire to make it work, why put your focus there? Instead, choose another way of marketing your business and put your concentration there instead.

Facebook is just a marketing tool – its one of thousands that exist for a small business owner. Yes, it will work if you use it right. But if you don’t enjoy it, why spend the time on it.

Yet if you decide that Facebook is truly something you want to use to attract new business, then its time to treat it like a marketing tool, and gather all of your energy up to make it work.

Are you using Facebook correctly?

Before you begin building a Facebook presence, make sure you have your accounts set up correctly. When you originally set up your account, you should have set up a personal account under your personal name. Your business should have its own Page. Browse through one of the many Pages that already exist on Facebook to gain some ideas. Then set up your own. You can use it as your business name – ABC Photography – or try creating different pages for different niches. For instance, if you focus on corporate events and weddings, the two make great stand alone businesses, and would potentially be more attractable if you separated them and created a page for each. [Read more…]

A Guide To The New Facebook Pages Timeline

You knew it was bound to happen. In January when Facebook changed Profiles to Timeline, you knew Pages would soon follow in its footsteps. And sure enough, they’ve just announced the launch of Facebook Timeline for Pages. But what does it mean for your business? How will it help you attract more business? A variety of new features are now available to help you out – here is how they work and how to use them to benefit your business.

Step One Activate Your Timeline

When you open up your Facebook Page, you will find a Preview button located at the top of your Page. Or you can visit the Timeline for Pages manager and select the Page you wish to add Timeline too.

One you enter your Page Preview, you can tour the new features, redesign your Page until you are happy with it, and Publish it once you are set. You can Publish it at any time. But be aware that on March 30, 2012, your Timeline will automatically take affect, so be sure to play around with it between now and then. [Read more…]

8 Ways To Gain More Followers On Facebook And Keep Them Interacting

According to many of the top SEO companies that study social impact, the two things that matter most when using Facebook to gain authority within the search engines is:

1. The number of Facebook shares you have

2. The authority of your sharers

Which means if you want to rank well under your keywords and search terms, Facebook can help you do so… if you understand how to use Facebook. Its more than adding a few posts here and there. Facebook offers a wide array of tools that help you build your authority and get people interacting as well.

1. Implement the Facebook Like buttons

To make your blog posts more shareable, make sure you add the Facebook plugin to implement Like buttons both at the top and the bottom of each post. While the standard Facebook icon is acceptable, look into newer options as well. You can now incorporate other options into your Like options, including:

  • Versions that show thumbnails of friends
  • Widgets that allow people to add comments both to your blog and to Facebook

Make sure you put Like buttons both at the beginning and the end of your posts, and also include it next to highly visual content, such as videos and photographs. People are more likely to click the Like button if you give them a reason to do so.

2. Add a Facebook comments plugin

If you are a regular on any blog, you know one of the benefits of blogging is the ability to have comments at the end of each post. They allow interaction amongst your visitors and can really help you educate your readers just be carrying on normal conversations.

Blog comments are great to help you grow your blog, yet they do little for external growth. By incorporating a Facebook comments plugin into your blog, you can allow the interaction to flow between platforms. [Read more…]

4 Ways To Use The New Facebook

It seems like Facebook is always tweaking and making some kind of change. But recently Facebook made some changes that are particularly beneficial to small business owners. Let’s look at some of the newest features and how they can help you become more attuned to your followers, and reach out to them in a better way.

Who Do You Want To Be?

When you login to Facebook and travel around making comments, your comments are posted using your personal profile. All that has changed, as you can now tell Facebook who you want to be as you are making comments.

By visiting your “account” in the top right of your page you’ll see the option “Use Facebook as Page”. This allows you to visit other pages and write comments as your Page, or brand, not as your personal self. So any comments, photos or videos will come from your brand – making it easier than ever to stay active as your business, not as you personally.

Keep in mind that you do need to shift back and forth as you are posting, especially if you have different brands. Also, if you have more than one admin for a page, make sure they are also aware of shifting back and forth as they post. You don’t want to accidentally post the wrong message – remember who you are at all times!

A Change In Navigation

Remember the tabs at the top of your Page? No more. Now your page is set up very much like your profile, with the navigation falling to the left side of your screen under your logo/photo.

The new navigation makes it more user friendly, and makes your Page more accessible – much like you access your Profile. If you’ve been complaining about separating your personal from your business life, this will help you keep the two distinctly separate.

Control Your Likes

As a Page, or a brand, you probably have certain Pages that you connect up with, and like to showcase to your visitors within your Page. Now as an account admin, you have full control over what shows up under your navigation.

Remember, you can join other pages that have similarities, or you can create more than one page for your different brands and services. In either case, you as an admin have the final say over what is showcased on your Page.

Change Your Photos

Chances are you’ve seen the new photo layout on your Profile. While your Profile allows you full access to the layout, and allows you to be creative with the way it presents to your visitors, you still don’t have quite the leeway with your Page photos.

Even so, your photos are now front and center of your page. Don’t allow them to become stagnant, and make sure you are changing them often for a “new look” as your visitors come over to share and make comments. Follow Virtual Photography Studio on Facebook