Niche Your Business? 10 Ways People Get It Wrong

Niche Your Business? 10 Ways People Get It Wrong

When you first thought about going into business for yourself, chances are you had a “vision”. You saw yourself doing one type of photography again and again – something that would make you happy every single day. That is the idea around niching. A niche is an...
Are You Targeting The Average Client?

Are You Targeting The Average Client?

I just read an article titled, The End Of The Average American. It referred to the old mentality that marketers shared 25 years ago when they could easily target the “average” American, and be right on target almost all of the time. Twenty five years ago, over two...

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