Every once in awhile I find something while out searching that gives me inspiration to write a 
new blog post. Today was one of those days. While I would never name names, I decided to give photographers some ideas on how to change their business around.
I just read that under normal times, the 80/20 rule applies. So in normal times, 20 percent of businesses will thrive and prosper, and 80 percent will hold steady or slowly go into decline.
But in today’s economic times, we move to a 95/5 rule. Meaning only 5 percent of businesses will thrive and prosper, and 95 percent will hold steady or slowly go into decline or failure.
And I know why.
You can’t give up; you have to work a little harder.
You can’t quit marketing; you have to market more efficiently.
You can’t do what everyone else is doing; you have to clear your own path.
So with those thoughts in mind, let’s discuss the 10 ways you can currently fail as a photographer, and hopefully you’ll see some ideas that can help turn around your own business.
1. Create a website like your competition. A ton of photographers use Flash presentation sites where they can input a little content and a selection of their favorite photographs. And yes, I’ve been to multiple sites that look exactly alike – the colors, photos and logo change, but they’re all so similar, they immediately lose their impact. Do something new and fresh. Make them say wow. Create a web presence that knocks the socks off of your prospects.
