10 Ways To Get Ready For The 2011 Senior Photography Market

Spring is finally here. As April turns into May, high schools around the country will be holding their graduation ceremonies. Which means today’s juniors will be starting the annual trek towards graduating themselves.

10. If you’re just starting out in the senior market, now is the best time to get started. This spring, many of the local high schools begin by holding a senior fair –an expo that puts juniors on the track to success for their upcoming senior year. This is the best time to make contact with juniors, and begin filling up your summer with senior portrait sessions.
marketing your high school senior photography business
9. Call up your local high schools and ask for the school newspaper staff. Many of the high school newspapers will allow you to purchase ads in the May edition. These papers are often sent home to families, emailed to parents, and make the rounds at school as well. Always put an image of a senior from the current school for recognition (if possible).

8. Work with the school groups. Every high school has a ton of clubs and groups to get involved in. From the spring play, to the marching band, to booster clubs for sporting events, everyone is looking out for more dollars to put towards their activities. Why not sponsor an event? With most schools, a little goes a long way. And with budget cuts at their highest level, most clubs will be happy to work with you and provide you with some exposure.
[Read more…]