Toot Your Own Horn: 7 Steps to Maximize Visibility After You’ve Been Published

Guest Post by Lara White

When you see your work published, it feels incredible. It’s an amazing validation of the work you do and the impact you are having in your field. But what does it really do for your business? Do you start to fill all those empty Saturdays because you have a featured wedding in the latest wedding magazine? Sadly, no. While it is great to get published, if you want to see results, you need to take action. It’s not enough to simply have your name in tiny, tiny print next to a photo in a magazine. Most brides will not even see that. Brides are glancing through magazines for ideas mostly.

Once you’ve been published, that is only the beginning. You now have a tool that you can use to promote yourself and your business. No one else is going to do it for you.

Create a PDF

We purchased a scanner several years ago so we could scan magazine features and covers to make pdfs to share with brides and the vendor team responsible. You never know, the bride may email the pdf to all her friends and family that attended the wedding, or better yet, her unmarried friends. Hopefully vendors will do the same, or put the feature on their own websites and blogs.

Besides helping facilitate further spread of your news via the bride and the vendors, you also signal to the vendor team that not only do you get press coverage when you photograph and event, you also help them build up their press coverage by providing them with the tools they need to self-promote as well. I’ve seen other vendors proudly frame and display these editorial features like awards in their shops. [Read more…]

Do You Have To Travel To Be A Travel Photographer?

Ahh, the life of a travel photographer. Every morning you wake up in a new and exotic place. You can travel weeks at a time, or take a break and spend some time learning about one area in detail. You can go to amazing places half way around the world, and you can visit places where very few people have walked before.

Who wouldn’t want that lifestyle?

Statistics show travel is the number one item on most people’s wish lists. They dream about the day they can take off and enjoy experiencing new things. Yet for most people, that dream never becomes reality.

“I have kids and I can’t disrupt their schedules.”
“I want to travel but my spouse doesn’t.”
“I don’t have the money to travel.”

Yep, there are dozens of ways to justify not jumping at the chance to travel.

And for many people that dream of the day they will set out on their journeys, they also have another dream – to get paid while traveling too.

Imagine photographing every exotic port you pull into, and being able to quickly sell the best images from the trip. Not only could you travel where and when you want, but you’d get paid for it too. Life can’t get any better than that.

If your dreams have included something like I’ve just described, you’ve probably shelved them to the back of your mind, waiting for the day to come.

Why wait?

Instead, head out now and prove you have what it takes to be a travel photographer, right from the comfort of your own home.

No matter where you are, what community you live in, you probably have some level of tourism right in your own neighborhood.

Right here in Denver, we have the Rocky Mountains a 30 minute drive from the heart of town. Millions of people come here every year to ski, hike, ride, and enjoy the crisp air and gorgeous views.

And because of that, there are also many magazines, books and online resources that cater to people that live here, visit here, and love playing in the Rocky Mountains. [Read more…]

Seeing Through The Eyes Of A Fashion Photographer

What do you do if you love the fashion industry, love photography, and want to venture out on your own away from working underneath top designers? Start a blog of course.

If you’ve ever been to The Sartorialist, you’ve seen a photographer who knows how to capture the little details of our current fashion world. Scott Schuman spends his days walking and looking at his surroundings, trying to find the perfect image or two that speaks out to what today is all about. Watch this video to see how he looks for his subjects.

When you’re good at what you do, success follows. Not only does Scott have a well respected blog, he’s recognized throughout the world for his fashion sense. He’s featured in GQ, and his video is now a part of Intel’s new project, VisualLife.

Yep, anything is possible.

The Perfect Press Release For Photographers

If you are new to owning your own business, you may not have discovered the magic of press releases yet.

Every single day, media outlets around the globe are in search of news. And because news shows seem to be increasing at a significant rate, they need that much more content to fill in the time slots.

While you probably won’t get top billing on a top broadcast, there are still many other ways to gain a little exposure for your business. A 30 second mention on a morning show, or a quarter page article in the living section of your local paper can bring in a ton of business.

But before you get excited about possibilities, you have to master the creation of the perfect press release first.

How To Write Your Press Release

In general, your press release (media release) should include:

  • Your business name
  • Your contact information
  • The date
  • An attention grabbing headline
  • Your news story outlined in short paragraphs, with the most interesting up front
  • Background information about you and your company

Your press release should be about one page in length, and should summarize the overall story you are pitching to media sources. Why should the media care about what you do? You can’t go with the simple or the boring here; journalists are looking for exciting, human interest stories that will be of interest to their readers or viewers.

Journalists receive dozens of press releases a day, and as you might guess, most of them end up in the trash. Their time is short, and they are looking for something to stand out above the rest, and motivate them to take the next step. So with that in mind, frame your story around something that you would find interesting.

A new photography business starting up isn’t interesting. But a new photography business who’s main client is a local rising rock band, and the photographer has followed them to several concerts creating the perfect look for their promotional pieces may be a great human interest story.

You have to put a twist on things, and get the journalist to care about what you do, and to get them to think their readers/viewers will care about it too.

As you are writing the release, write in simple language. Read the paper, magazine, or watch the show you are pitching to. Match your release to the language they use. For instance, a business journal is going to use different language than a local, hometown paper. Give them what they use. To help you write, remember to include:

[Read more…]