Is Your Photography Business A Mac or a PC?

Are there differences between Mac’s and PC’s? You bet. And I’m sure if I asked each and every one of you, you probably have a strong opinion one way or the other. Everyone knows the two are distinctly different. And while there are some generalizations everyone would probably agree upon, I’m also willing to bet you have your reasons for staying with one or the other.

A few weeks ago I wrote several posts on our recent adventure – downsizing. As a part of our process, we converted from being a PC based home and  business, to a Mac driven home and business. And now after several weeks of running almost exclusively Mac, I have my opinions on the differences between the two. And also have made quite a few correlations towards running a business.

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Price Matters

One of the top reasons people end up with PCs over Macs is cost. If you need to buy several computers and laptops for your small business, plus a variety of software packages, the cost difference can be tremendous. You purchase PCs to save money. And you purchase Macs to own a true work of art. PCs control about 90 percent of the US market share, while Mac’s control about 10 percent. There is a difference.

The same could be said for photographers. Many people want a quick photograph to mark a period of time. They don’t care about the art form; they are looking for representation. They want the smiling faces towards the camera, and artistic expression isn’t in their budget. They shop around for “value” and are happy with more photos for less money.

A smaller portion of people want to create a piece of artwork for their wall.  They want something they could never achieve on their own with a point and shoot. And they want something they won’t see in any of the homes of family and friends. They are willing to pay what its worth in order for the experience. [Read more…]