Wedding Photography 2012: Is A Photo Booth In Your Future?

Add a photo booth to your 2012 weddings – go into detail about what they do, what the cost, how to promote etc

What do brides of 2012 want?

If you are targeting wedding clients, it’s the first place to start when deciding how to market your photography to newly engaged couples.

In too many cases photographers are creating packages that have been around for decades, offering services that are more than familiar, and not giving a newly engaged couple any more options than couples had 10, 20 or even 30 years ago.

And because more photographers are out there than ever, it’s a tough road to head down.

Head back in time 20 years and people were spending lavishly on weddings. But now that’s just not the case.

I found a great article that describes the new generation of wedding professionals in detail.

  • People are getting married later in life, and in many cases have a variety of commitments, such as houses and children, already in place.
  • The middle class is being eroded, meaning they don’t have the resources they once had. Borrowing against equity on a house or using credit cards is no longer the norm.
  • More players are in the industry thanks to the huge amounts of job losses over the past few years. They don’t have the experience or the investment that the pros do – but they do leave the consumer puzzled and uneducated about what high quality really means.

You simply can’t ignore what is happening in the industry. [Read more…]