How To Use Facebook To Promote Your Photography Business

Let me ask you a question. Are you using Facebook for your business?

If you are like most people I speak with, you would answer like this:

“I have a profile and I have around 50 friends, mostly personal friends.”

or

“I’ve set up a page for my business, but I really don’t know what to do with it.”

Facebook only starts to work for your business if you commit to using it for business, and work to grow it. Correctly. Because of Facebook’s strong Terms and Policies, making sure you do things the right with is hugely important. The last thing you want is to build up a big following, and be shut down because you aren’t using it correctly.

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First, learn the difference between Facebook’s three tools: Profiles, Pages and Groups.

Facebook Profiles
When you first sign up with Facebook, you’ll start with a profile. Your profile is all about you; not your business, your product, or your service. Your profile is created by using your real first and last name. Then you fill your profile with your personal information. Add as much or as little as you like. But remember your profile is your window to the world. If someone is deciding on whether to do business with you, this helps break the ice and gives the opportunity to find something in common.
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