Have you ever sent out a postcard for your photography business using a mailing list? Then you know a little about demographics. You can work with the company and choose a list from a variety of options: location, sex, age, interests. If you want high school seniors for a certain zip code, not a problem. If you want people that subscribe to certain magazines, not a problem. It can be a very effective tool for reaching out to a particular target audience.

Now there is even something better. It’s called Facebook. Here’s why.

When you signed up for your Facebook account, think about all the information you put into your profile. [Read more…]