Are You Missing Your Most Obvious Customer?

Are You Missing Your Most Obvious Customer?

Every week you attend a networking meeting. Every week you go you talk about what you do. Every week you say hi to “Joe” and chat about the weekend. Then one day you decide to meet Joe for coffee. After a ten minute conversation, he says “sign me up”. Wow. That was...
Is This What You Are Doing Wrong With Your Sales?

Is This What You Are Doing Wrong With Your Sales?

Are you wondering why sales aren’t where you think they should be? Are you wondering how you can get more people to your site who won’t just look, but will actually buy? Its hard not to fall into the trap of entitlement. If you look around you, everyone talks about...
Are You Targeting The Average Client?

Are You Targeting The Average Client?

I just read an article titled, The End Of The Average American. It referred to the old mentality that marketers shared 25 years ago when they could easily target the “average” American, and be right on target almost all of the time. Twenty five years ago, over two...

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