I recently had a question come through on a post – What Are You Selling On Your Website?

“Thank you for the info here. How would you go about creating a call to action for a product not yet created? For example, how would one get a client to book or purchase a package through a website without a consultation? I’ve struggled with this concept and would really appreciate your perspective.”

Really there are two answers to this question. You need both in order to complete a sales process online.

1. Content

2. Action

Lets start with content.

The one thing I write on probably more than any other topic is content. And in many ways, I’m showing you how to do it by actually doing it.

If you’ve spent time on this site, you know there is a huge amount of content – hundreds and hundreds of posts for you to search through and learn from. If you come in and read a post and like it, I’ll lead you to more content in a variety of ways. I love using Dig Deeper’s:

Dig Deeper: Why Every Small Business Owner Must Now Be A Content Provider

At the end of each post you’ll find additional posts related to the content you’ve just read:

And of course you can always head back up to the navigation and find specific information on just about anything related to building a photography business.

By reading content, we’re developing a relationship. You read and learn. And hopefully trust me to continue providing quality content that can given to you in a variety of ways. Including some things for sale.

The same applies to your prospects and customers. [Read more…]