7 Ways To Find Your Photography Niche

“I know I should choose a niche – I read your advice and it really makes sense to me. But I don’t know how to do it. I’ve been photographing for two years, and so far
I’ve taken portraits – babies, families, seniors, business – weddings, a little commercial work, and a few events, like bar/bat mitzvahs and corporate events. I love
the weddings, but they don’t give me enough income. I like portraits, especially
the babies and seniors. And I’ve even had some fun with corporate shoots – I did
one for a catalog that was a lot of fun. Should I limit myself and “niche” or
should I keep going the way I’m going?”

When you first get into the photography business, shooting a little bit of everything comes natural. Someone calls for a portrait, so you shoot that. They call for a wedding, so you shoot that. Commercial work? Sure, why not?

The problem lies in who you are as a business, how you brand yourself, and how you come across to your clientele.

If you are a generalist, and you take pretty much anything that comes through your door, the people you are out networking with will think of you as a generalist. And as such, you are easily forgettable.

But if you specialize – niche – your business to do one thing, everyone around you learns about that one thing in great detail.

7 Ways To Find Your Photography Niche

Imagine a generalist at a lead networking group. Over six weeks, the people around her would hear: [Read more…]