I had a great question come in today from a photographer that’s starting up a new business, and contemplating name choices. “What should I name my photography business?” As I was typing up the answer, I began thinking about how many of you may also be thinking of similar things, and thought I would post about it here as well.
The first question I would have to you is, “How do you want to grow?”
For some people, it’s all about the art. They have dreams of becoming a household name with their photography. Think Denis Reggie, Anne Geddes or Annie Leibovitz.
For some people, it’s all about the business. They have dreams of building a large studio in which they can hire multiple photographers, and offer a variety of services using multiple talented people.
Both are great business models. However, both should be named differently.
