When you surf the Internet, what captures your attention?
If I’m out looking for a new product or service, for me its a great testimonial.
I may get excited about the product, love the benefits it has to offer, or relate to the different options it provides. But then I always turn to testimonials – what do other people have to say about it?
Now I surf a lot. And I’m often on sites where they are dedicated to selling, and have dozens of different testimonials trying to sway my purchase power. And for some products or services that works.
But for a photography studio, you don’t have to have a ton of them. One or two heart-felt messages, with a photograph of the client and their name is enough.
For a testimonial to work, it needs to be more than:
