4 Trends That Will Shape The Next 10 Years Of Photography

Imagine a world where …

That’s the way a recent report I read started out. The Intuit 2020 Report: Twenty Trends That Will Shape The Next Decade is a great read, and brings up a wide array of ideas that will impact business in the future. Some are fairly easy to predict:

Customers control the relationship

Some may bring up ideas you’ve never though about:

Work shifts from full time to free agent employment

And some are in between:

Niche markets flourish in the new economy

If you currently run a business, you know times are changing. And in order to remain successful, you have to change along with it. Even if you are successful today, without watching what’s happening in the economy can be the death of your business in just a few short months. Which is why I love to keep a handle on future predictions, to see what leading thinkers in the world predict, and how I can stay on top of those predictions.

Lets take a look at 4 of the predictions within this report, and see how they can affect your photography business in the future.

It’s a She-conomy

Its predicted that 870 million women globally who have not previously participated in the mainstream economy will gain employment or start their own businesses by 2020. 47 million will come from North America, Western Europe and Japan, with the rest coming from nonindustrialized countries.

Women will dominate college graduation rates and professional workforce entry, expanding into all areas of work, management and technology. They will look for flexibility as they remain connected to families and children at home, and the needs of creating an income.

This also means they will be looking for services that cater to them. I featured Christina Morassi about a year ago, and her idea rings even stronger today. As women become more active in business, they need to develop a stronger persona around their ideas and concepts. What better way than to create a personalized photo shoot that builds confidence as it creates dynamic images that will help them attract new clients into their businesses? [Read more…]