It’s the Greatest, Easiest, Most Profitable Way To Talk About Your Photography … So Why Aren’t You Doing It?

You’re standing in the checkout line, with several people in front of you. You glance over and start reading the titles of the magazines in front of you. And for some reason they just pull you in.

Do you really care who had an alien baby, or how you can create 365 looks that will make you look more sexy? Maybe … Maybe not.

Yet there is just something about those titles that make you want to pick up the magazine and start reading.

It isn’t a coincidence that the titles are that tantalizing. In fact I’m willing to bet more time is spent on creating those titles and cover layouts then they do writing the stories theselves.

What sells is the title – the sizzle – not the meat of the story. Yes, the story itself has to be good and give you exactly what the title promises. Yet the story satisfies your hunger for whatever information you were promised. You won’t move forward and take action once you’ve read the story.

Because editors know the only way they will stay in business is to get you to buy the magazine, they spend their time on what matters most. The titles.

Now lets convert that over into what you potentially do every week. If you blog, every week you sit down and come up with topics to write about. Yet how much time do you spend coming up with your titles? I know for a lot of you, the answer is “just a few seconds” – and that may even be pushing it.

I see post titles every day that are worded something like this:

Randy and Laurel’s Engagement

Elizabeth’s First Birthday

Jason and Kim’s Wedding Day

Yet what does this do for your business?

When your clients come over and visit your blog, they are a captive audience. They love what you do and chances are they are looking for their own images. I’m sure in the above example Randy and Laurel are thrilled to see their engagement images online, and are passing around the URL to all of their friends and family.

Yet how many people will ultimately see that page? Randy and Laurel – that’s two. Family and friends – we’ll add in another 20. And other clients that may come to the site and decide to look through their images – we’ll add another 50 for long term exposure. That’s 72 in total.

Yet what do these 72 people have in common? Not one of them found any excitement and desire to click on the title from any other method outside of the fact they knew Randy and Laurel. Or had a vested interest in looking at the images.

If you saw Randy and Laurel’s Engagement in Google, would you really click on it?

And more importantly, would you ever look in Google for Randy and Laurel’s Engagement in the first place?

Which means if you are trying to attract new clients, people that have never heard of you yet might want to find you, you have to start thinking like a magazine in the checkout lane. You have to pay attention to your titles and give people the things they are looking for.

How do you know what they are looking for?

The easiest way is head over to Google and use their keyword tool to do a little research.

Let’s get started by typing in the word “photography” just to see what comes up.

When you type in photography, you’ll get many different results. This will show you what people typed directly into Google last month using the keyword you’ve selected. It isn’t a comprehensive list, but should be a great starting point. It will show you search terms as well as worldwide and local results.

From there, you can further refine what keywords you wish to look at. For this example, lets choose the term “wedding photography”.

When you add those words to the search function, your results will come up based on the key phrase instead of one word. In this case everything will be centered around the phrase “wedding photography”. At this point, we’ll further refine our search and look up the term “beach wedding photography”.

After letting the results come up using this phrase, you can see a wide variety of options.

If you are in California, or have the desire to photograph weddings in California, you’ll notice 720 searches were made for “long beach wedding photography” and 390 searches were made for “newport beach wedding photography”.

So if you were showcasing “Jason and Kim’s Wedding” as a blog post title, you may attract a few dozen family and friends to the blog post.

But if you created a blog post title “How Jason and Kim Had Fun With Their Newport Beach Wedding Photography”, do you think you could attract more attention from a variety of sources … including Google?

If you write hundreds of posts every year, you don’t have to (and shouldn’t) use the same titles over and over again just to attract Google’s attention. But if you think about it first and find a way to make it attractive to both Google and your readers, your posts could quickly help you build up the traffic to your site – and the profits to your business.

11 Things You Must Do To Be More Effective At Blogging

Do you blog? What does your blog mean to you?

If you’ve been blogging for any length of time now, hopefully you’re beginning to realize the importance of content on a blog. It can truly be the tool you need to catapult your business to a whole new level.

I started blogging years ago, and now use my blog on a daily basis to connect and build relationships with my customers. Along the way, I’ve discovered 11 things you must do to be more effective at blogging. Take a look at my list, and let me know what I’m missing. What do you do regularly that helps you build a strong web presence with your blog?

1. Talk To Your Visitors

When people come to a blog, it’s to learn more about you. If you offer great information, they will be back. As a photographer, they love to see your photographs. But that doesn’t mean they don’t want to learn more about you too. Instead of creating a post, titling it “Amanda’s Senior Photos”, and placing 10 of her best images in a row, do something more. Tell the story of Amanda. Tell what it was like working with Amanda. Pictures may pull us in; but if you have a story with the photographs, we’ll quickly feel that much closer to you.

2. Consistency

If you blog, you have to blog regularly. Doing it only when you feel like it, and only when you have time doesn’t cut it. To be recognized, you have to build a schedule and stick with it. If you blog once a day, make sure you get it in once per day. If you create a blog post on your recent senior portrait setting, make sure you create a blog post for every senior you photograph.

3. Use Plugins

Right now almost 1 in 5 websites online uses WordPress as its design platform, and with good reason. Nothing is easier than being able to load a plugin in to make your job easier, and give you even easier access to create great content for your readers. Here’s my list of 10 WordPress Plugins For Photographers – what are your favorites? [Read more…]

3 Ways To Make Sure Your Blog Posts Are Perfect For Search Engine Placement

If you are a photographer who is active online, chances are you have your own blog, and post new content on a regular basis. Posting is good  – content is and will be king well into the future. But posting in the correct way is the only way to go. If you don’t add content in the right way, it will never offer you SEO strategies, and help you gain traction where you need it the most – within Google.

Content is great, and its important to talk directly to the people that visit and read what you have to write on a regular basis. But one of the main reasons to blog is to attract new customers as well. When people are searching through Google – and 31 billion searches occur every month – will they find you with the searches they are performing?

If you want to start growing and attracting more visitors from Google, there are 3 ways to make sure your blog posts are perfect for search engine placement.

Put Your Keywords In Your Post Title And Title Tag

I was on a photography site the other day. It was a blog built by a wedding photographer, and he showcases many weddings per year, along with a variety of engagement and family photographs based around his wedding clientele. He adds a couple of posts per week, and titles them all in the same way:

  • John and Mary’s Wedding
  • Justin and Kim’s Engagement
  • Marc and Sarah’s New Baby

There is one big problem with this method: no other searcher in Google is going to look for a wedding photographer by typing into Google “John and Mary’s Wedding”. So this photographer isn’t gaining any traction by using this title.

By putting keywords into your title, your blog automatically inserts those keywords into the title tags and page name, and gives you an instant boost in SEO. So just by changing tactics, and posting “A Mountain Wedding In Aspen Colorado” instead of “John and Mary’s Wedding” will give you better traction in Google, and a better chance of being found when brand new searchers look for a “wedding photographer in Aspen Colorado”. [Read more…]