Year Round Sales With Baby Portrait Plans

Babies. They are only little for a very short time. And while a new mom may be counting down the days until her child sleeps through the night, just as quickly she will be wishing she could hold her child in her arms again as they race from school to soccer practice.

Because babies grow so fast, its one of the easiest and most lucrative business models to get into.

Babies are born every day of the year. And because new moms understand how fast the first year will be, they are also the easiest to sell to on emotion.

Ready to put baby plans into your business model? Here is a step by step guide to get you started today.

Step 1: Set up your pricing

Baby plans aren’t set up with one session. Instead, they comprise of three or four sessions, possibly with add-ons. A typical baby plan may include:

  • Maternity session
  • Newborn session
  • Three month
  • Six month
  • Nine months
  • One year

Get your client into the door while they are still pregnant. Because your plan should include a newborn image that is taken during the first few weeks of life, its important to sell the plan before the baby is born.

Package plans should include one image from each session placed in a wall collage or montage frame – which they won’t receive until all sessions are completed. This gives the client a reason to finish all sessions. [Read more…]