8 DIY Publicity Tasks You Must Do Now

8 DIY Publicity Tasks You Must Do Now

If you are in business for yourself, you must do every task necessary for your business. That includes everything from photographing your clients to taking out the trash. You don’t get to pick and choose what you want to do; instead everything is equally important...
5 Ways To Boost The Most Important Page On Your Site

5 Ways To Boost The Most Important Page On Your Site

What’s one of the most important pages on your website? Your home page? Your gallery section? While they are all important in creating your overall brand, there is one page that stands out above the rest, and has the most impact in converting a complete stranger into...
3 Tips For Getting Your Photography Studio In The News

3 Tips For Getting Your Photography Studio In The News

News is changing. When was the last time you actually picked up a hard copy newspaper? And statistics show the younger you are, the less chance of that actually occurring. Just because the method for getting the news is changing doesn’t mean the necessity for news...
The Perfect Press Release For Photographers

The Perfect Press Release For Photographers

If you are new to owning your own business, you may not have discovered the magic of press releases yet. Every single day, media outlets around the globe are in search of news. And because news shows seem to be increasing at a significant rate, they need that much...
Is It Social Networking, Or Is It Publicity?

Is It Social Networking, Or Is It Publicity?

Look up the word publicity and you’ll find: Information that concerns a person, group, event, or product and that is disseminated through various media to attract public notice. As a small business owner, you may not think of your business as newsworthy – could you...

What Can You Do That The Big Photo Chains Can’t?

One of the biggest reasons a small business can succeed when a large corporation can’t is its ability to act fast, and give customers exactly what they want when they want it. The newest Office Depot commercial showcases this well. When a new chain hair salon moves in...

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