7 Tips on How to Create a Facebook Page for Photography Business

Almost every professional needs a web presence of some sort. It’s become a business card, store sign and personal portfolio all in one. But some professions have unique relationships with the online world.

In the following article we’ll detail how to create a Facebook page for photography. We’ll put particular care into ensuring that tips focus on the most important elements for photographers. Tips won’t just tell photographers what to do. Each item will also explain why it’s so important.

7. Keep to a Business Casual Tone

Facebook is so ubiquitous that people often take it for granted. Provide someone with a sidewalk and they’ll usually have a casual stride. Present someone with a Facebook page and they’ll slide right into their standard posting style.

A moment’s consideration shows why that’s a mistake. Photographers know how important framing and narrative can be. The framing of a shot can change how people react to it. And the text in one’s page can change how people react to the overall presentation.

One shouldn’t go to the other extreme though. People associate photography with emotion. They want a caring artist to work with them.

The easiest way to put this into effect is to consider two people. Before posting, consider how one’s favorite elderly person and closest friend would react to it. One should ensure that posted content won’t prove offensive to either example. And in doing so one will usually ensure that it’s a perfect fit for everyone.

6. Stick to Your Domain

Much like the previous item, here we see an important separation between spheres. On a personal Facebook page the photographer might want to project a worldly image. It’s easy to assume this is a good match for one’s professional persona as well.

But in fact, it’s the exact opposite. When a photographer creates his professional page he should focus on a specific geographical area. Basically, the images need to showcase areas he’s able to easily work within. Geography is vitally important when considering how to create a Facebook page for photography.

An easy way to accomplish this effect is to include a prominent shot of local landmarks. This isn’t just a good way to showcase one’s range of service either. It also helps establish emotional resonance in locals.

5. Post Frequently but within Reason

When considering how to create a Facebook page for photography one should keep the medium in mind. Facebook has some significant benefits and differences when compared to traditional advertising. One that people often focus on a bit too much is the price.

A single TV spot can cost a small fortune. Statista reports that a prime time spot costs around 62.4 thousand dollars. Meanwhile one can post again and again on Facebook all day. However, photographers need to keep in mind that there’s a fine line to walk when posting.

Post too little and one’s page can fade into the background. Write too much and someone might feel it’s dominated their online experience. This is further compounded by Facebook frequently changing sorting algorithms.

In general the safest bet is to average one to two posts per day. Spacing it out also helps to compensate for people working nights or evenings. The latest data from a study by Hamermesh & Stancanelli provides solid numbers. It states that over 1/4th of Americans might be working on any given night. This is a huge and often neglected demographic.

4. Length Is as Important as Frequency

When photographers hear that they shouldn’t post too often they might compensate in different ways. One should make sure that these impulses help rather than hinder business. And the first thing to look out for is length of one’s posts.

One might not even realize that he’s essentially stuffing multiple pages worth of content into a single post. But it’s certain that his readers will be quite aware of it. An occasional long post is fine.

But it should be the exception rather than the rule. Otherwise, one’s audience will get into the habit of simply skimming rather than reading.

Thankfully photographers have a technique unique to their profession. A picture really can be worth a thousand words. If one has a complex idea to express, it might be better to use images. A photographer isn’t only keeping things pithy and readable. He’s also demonstrating how skillfully he works with the medium.

3. Make the most of Facebook Messenger

Facebook messenger can make some people feel as if they’re on call every moment of the day. But messenger can be a powerful tool when properly used. The most important thing to remember is that most people look at it as a fairly casual experience.

If someone were on hold for hours over the phone they’d be understandably annoyed. But that same expectation isn’t there with messenger. People don’t want friends and family to assume they’re always available through messenger. And they tend to give that same flexibility to companies with an online presence.

In fact, they’re often more lenient to messenger than with dedicated chat widgets. The simple fact that it’s a tool they use themselves frames it differently. They’re more likely to reach out through it. And they’re less likely to experience any annoyance if there’s a delay in reply.

2. Be the Life of every Holiday Party

Most people see holidays as a chance to relax and have fun. But the holiday decorations don’t magically appear. There’s a huge business surrounding any given holiday. And photographers are in a great position to tap into the holiday market.

One should consider theming posts around any upcoming holiday that has wide public appeal. Tying one’s image into holiday spirit can also tie into emotions surrounding the event. One can even take a hint from advent calendars and have themed countdowns to the big day. These types of countdowns might even have prizes or contests to draw readers in.

1. Showcase Industry Contacts

Working on one’s Facebook page can feel oddly isolated. It’s easy to start seeing things in a perspective a bit too colored by competition. But business is just as much about forming positive relationships.

It’s true that one probably won’t be too friendly with direct competition. But that’s a distinct minority of the overall photography centered world.

Photography involves hardware design and sales, event planning, food services and everyone who loves art. There’s a wide range of people who can help one gain exposure. And they’re often just as eager to make contact with other skilled professionals.

The best part is that it combines business and entertainment. Even the most serious photographers often find themselves having fun while networking on Facebook. But done with business in mind it can produce solid results. A few people in close contact can provide each other with very effective cross promotion.

Summing Up

There’s a common theme in most of the tips. When considering how to create a Facebook page for photography one is also considering the audience. One isn’t simply selling a service. Photographers are selling an experience. Learning how to create a Facebook page for photography isn’t just about the page itself. Working on a page also helps focus one’s own business. It helps define what services one should offer. And it also guides one in deciding what’s most profitable.

We hope that these tips have given you the necessary insight to creating your own Facebook page to attract the right audience for your business.

7 Tips on How to Use Instagram for Photography Business

The Internet has been a boon to small businesses. It offers up ways to reach people while keeping advertising costs low. But photographers have opportunities unique to their profession. The Internet offers some great opportunities for people who can demonstrate value with a single image. Instagram is one of the most effective tools for doing so. And in this article we’ll examine how to use Instagram for photography business promotion. We’ll rank the tips by overall importance to a business.

7. Balance Posting Frequency

Overposting might well rank as one of the biggest mistakes people make on Instagram. It’s an easy mistake to make. Traditional advertising imposes a fee for every spot. But with Instagram one can send out an unlimited amount of posts. However, one needs to remember that the Internet is significantly different than TV or radio.

Traditional advertising is passive. One needs to approach internet based advertising with a more active mindset. When considering how to use Instagram for photography business purposes one should consider active discussions.

Friends will usually love seeing a few pictures. But the mood changes if a handful of pictures turns into dozens. Even more so if one dominates the conversation while doing so.

Posting too often on Instagram is essentially the same thing. One should always remember the old saying and leave them wanting more. Quality is far more important than quantity.

Instagram for photographers

Using Instagram to promote your photography business (Photo: Colby Brown Photography)

6. Leverage other Networks

One of the great things about Instagram is how easily it can integrate with other social networking sites. But the most powerful combination is also the easiest. Facebook is the largest social networking site. While Intagram is the largest network for image sharing.

Combining these two platforms is quite simple these days. On the Instagram mobile app one simply needs to go to settings. From here one can choose to link with a variety of different accounts.

After linking accounts one can easily share content between platforms. This creates an easy way to subtly showcase one’s work. Often times it’s inappropriate to outright state one’s services or availability. But a linked account is in many ways the modern version of a business card.

Facebook Instagram love

5. Get the Most out of Automated Services

Many of the tips emphasise the interactive nature of the Internet. There’s good reason that it’s brought up so often. One will find that success is often dependent on understanding the difference between passive and active advertising.

Online resources are available every single minute of the day. This means that opportunities to reach new clients can happen around the clock. One obviously has to eat, sleep and get work completed. But one can use automated tools to assist in one’s Instagram management routine.

There’s a wide variety of tools available to help one work with Instagram. But Later is one of the more powerful options. The app is usable from one’s phone. And it can schedule posts for any time of the day. One can even check analytic data to determine how well it’s working. Photographers will find that this is particularly helpful when marketing to other time zones.

Later app screenshots

4. Bring in the Locals

The Internet is worldwide. But that doesn’t mean people have given up on local business. Photographers in particular should put a heavy emphasis on building up local clientele. One important tip on how to use Instagram for photography business advertising comes from geolocation.

Instagram used to have more options to broadcast by location. But at the moment the best way to link location to picture is through hashtags. Hashtags have become something of a cultural joke in recent years. But joking about them shows just how ubiquitous they’ve become in most people’s lives.

Adding relevant and focused hashtags that relate to a particular local spot can build up interest over time. One should also remember that competing for local business drastically reduces competition. An Instagram post might easily be the only result when someone searches for local images.

?yi pazarlar ? . #bavaria #germany

A post shared by ?lhan Ero?lu (@ilhan1077) on

3. Weave a Narrative

It’s hardly a secret that people can become invested in the lives of strangers. Reality TV’s success demonstrates that people want to see the world through other people’s eyes. One should remember this principle when considering how to use Instagram for photography business promotion.

Photography offers a window into people’s lives. People see a still image and instantly weave narratives around it. One can even see evidence of this principle in ancient masterpieces such as the Mona Lisa. That wry smile invites interpretation and curiosity.

Likewise, featuring particular people’s lives can create emotional investment in followers. People find themselves expanding their horizons as they see the pictures. And at the same time this brings more interest in the photography business itself. Photographers should consider having some subjects who will make frequent appearances.

2. Professionalism Needs to Fit into Different Contexts

In Mexico celebrating my favorite little Mexican

A post shared by Jonpaul Douglass (@jonpauldouglass) on


This tip once again brings up an important difference between online and offline advertising principles. Professionalism is almost always a good thing when running a business. Clients expect formality when they walk into an office environment.

But people often forget that the Internet leans rather heavily toward informality. People are likely to browse Instagram feeds when at work or on the train. They’re in a relaxed state where friendly interaction goes a lot further than office politics.

When considering how to use Instagram for photography business promotion one should always keep tone in mind. One should have an online portfolio. But Instagram is a more informal version of that idea.

Obviously one shouldn’t post inferior work on Instagram. But at the same time every picture doesn’t have to aim for perfection. While one is using it for business the process should still be light and fun. In the end that fun mood needs to transfer over to the people viewing it.

Surf and Protect ?? Winter Solstice with my loves. Photo: @noateepee

A post shared by Ha’a Keaulana (@haakeaulana) on

1. Tie Everything Together

The last and most important tip for how to use Instagram for photography business promotion might seem obvious at first. But it’s one of the most common mistakes people make. It’s easy to forget to tie together one’s online presence.

Connecting an Instagram and Facebook page is a good first step. But every example of one’s online presence should act as cross promotion for the business. On Instagram, the bio should link to one’s main page. This, in turn, should link back to Instagram. And one can also tie in an online portfolio.

One shouldn’t forget the offline information either. A Google Map widget is a great way to lead people to one’s studio. WordPress and similar web platforms usually provide easy ways to add location functionality to one’s site. One shouldn’t forget to ensure that a phone number is also provided to potential clients.

Sony camera and laptop

Summing Up

One thread continues throughout most of the tips. Above all, it’s important to remember that online advertising isn’t passive. With traditional advertising one creates content and hands it off to a 3rd party.

Active advertising needs to be a part of one’s daily business decisions. It’s not just about pushing a service. One’s also discovering the interests of potential clients. Online advertising with Instagram is more than just promotion. It’s also a way to grow one’s business to meet demand.

Top 7 Online Marketing Tools for Photographers

Marketings is a necessity within any profession. But some professions have a harder time of it than others. Photographers face some unique marketing challenges. One of the most significant issues is the visual nature of photography. High quality visual marketing wasn’t very feasible until quite recently.

But the Internet now provides some exciting opportunities for photographers. In the following article we’ll examine the top seven marketing tools for photographers. These options will demonstrate how photographers can reach their target audience.

1. Instagram

Instagram for photographers

Instagram is almost a given when talking about photography. One of the most important reasons that it’s an marketing tools for photographers comes down to the audience. Most marketing efforts will try to reach as broad a base as possible. The average skill level of anyone in that group can vary wildly on a case by case basis.

Instagram tends to skew to an audience with more discerning taste. People on instagram are more likely to notice higher quality work. The average person often has trouble seeing what separates acceptable and superb photography. Posting to instagram ensures that people who really care about quality will be a larger percentage of the overall audience.

The niche appeal of instagram also means that it works best in combination with other options. Thankfully, the popularity of Instagram has led to support within a number of different platforms. This makes it easy to leverage Instagram within other marketing efforts.

2. Twitter

 

Twitter is in many ways a twin to Instagram. Both are social media platforms which push content out to the world. Instagram is heavily tied into photography. Where it’s simply one aspect out of many for Twitter.

The broad appeal of Twitter isn’t a bad thing though. It just means that one needs to handle Twitter differently. Like Instagram, it’s best used in tandem with other marketing campaigns. But it’s also a fantastic way to add personality to one’s brand. In fact, people often find themselves drawn in by personality first and content second.

Twitter becomes one of the top marketing tools for photographers when used with precision. 140 characters and an image might not seem like much. But many companies have seen huge influxes in customer interest thanks to clever use of Twitter.

3. Facebook

Screenshot of Photographer's Facebook Page

Facebook is a necessity for anyone marketing themselves. Estimates place Facebook’s active user base at around one billion people. Even when narrowing things down by language barriers and the like it’s a pretty impressive number.

People often think of Facebook as just a way to stay in touch with people. And one of the best ways to leverage Facebook is through that social aspect. Facebook makes it easy for users to share content with each other. This sharing also makes it one of the best marketing tools for photographers.

Instagram and Twitter make it easy to share content. But neither boast a user size even close to that of Facebook. Facebook makes it easy to network between friends, family and business contacts. They in turn will do the same with any photographs which catch their eye. This can quickly create instant, powerful and free marketing.

4. WordPress

Wordpress, one of the best marketing tools for photographers

Blogging sites tend to look somewhat similar to websites. Speed and ease of updates are among the biggest benefits blogs have over websites. The best blogging platforms empower authors with the ability to write pages as easily as they might a Word document.

Blogging can be quite similar to Twitter. It also has some elements of a Facebook post. But it allows photographers more space to narrate than Twitter. And blogging platforms are more easily seen and indexed by search engines than Facebook posts. For example, one might consider a photographer who’s been on an amazing hike. With a blog he’d have the benefit of fully narrating the journey while also showcasing his photographs.

WordPress is usually considered the best of the various blogging platforms. Users are able to start for free. And they can even move it to private servers or utilize full domain names. Ease of use and easy expandability usually make it the best choice out of all blogging options.

5. Squarespace

Squarespace for photographers

Blogging is a solid way to establish a presence on the web. But the next step beyond that is a website with full ecommerce solutions. Website creation is a huge subject, and many of the details are incredibly complex.

Thankfully there’s ways to bypass that complexity. Squarespace is both a company and a platform. They’re able to provide website creation which mostly comes down to selecting pre-made components. Squarespace is a solution which gives photographers the power of a custom site while keeping it easy to manage.

It ranks among the best marketing tools for photographers in large part due to ease of use. An afternoon is usually all it takes to set up a website and a shop to sell anything one desires. This also offers a way to direct people to blogs and social networking outlets. The reverse holds true as well. A solid website will often direct fans to the owner’s social media presence.

6. Pixieset

Pixieset for photographers

Pixieset completes the tools needed for a proper presence on the Web. One might choose to have a blog, website or both depending on need. But the best marketing tools for photographers will always be their own photographs. Squarespace and WordPress are rather lacking when it comes to gallery support though.

The best way to set up a professional online gallery is through pre-made solutions. Pixieset works in a somewhat similar way to Squarespace. Pixieset offers gallery options that will meet the needs of most photographers. One can quickly set up a gallery by using it. It’s easy to link to the gallery once it’s been completed.

The Pixieset gallery can serve as a subdomain for a blog or website. Photographers can also choose to use a full domain name specifically for Pixieset. No matter how it’s used though, the end result is a beautiful online gallery which can instantly showcase one’s best work.

7. IFTTT

IFTTT free web-based service to create chains of simple conditional statements

In many ways IFTTT is the glue which binds the other marketing tools for photographers together. So far most of the tools work best when combined together. Most are also quite easy to set up for the first time. But managing all of them can take more of an investment than the initial construction.

IFTTT acts as a compatibility layer between most of these services. The main function for photographers comes from automated posting. One can configure IFTTT to notice blog posts, for example. And when a post is made it’ll automatically send out a tweet linking to it. Similar functionality exists for an impressive number of other services.

Summing Up

In conclusion, one will notice how compatible the tools are. Many professions find that the options exist as an exclusive decision. Photographers have the luxury of continually adding more tools and platforms to expand their reach. The only limit on which tools one uses is time. But solutions such as IFTTT can even act as a huge time saver. When used properly the tools should end up promoting one’s brand while decreasing the total time spent marketing.

How to Promote Your Photography Business Online

[Updated August 2017] Although the most important thing when doing photography is talent, how you promote photography business has a lot to say in the income you’ll be making. Just as photography, marketing doesn’t have to be expensive or too time-consuming. It does, however, need to be creative to get clients to consider using your services.

The following tips will help you boost your online presence and, why not, your profit.

1. Set the Goal and the Objectives of Your Plan

photography business online

Any marketing plan needs a goal to point you in the right direction. Before you take action, establish what it is that you want to achieve. Do you wish to gain more followers, to sell your work better or enhance communication with your clients?

After setting your goal, it is essential to figure out what the objectives are. These are the ones you need to fulfill. These are the concrete steps you take to get the desired results. For instance, a marketing plan that enables you to become more accessible online and indirectly increase your profit can have the following objectives:

  • Create a website.
  • Create a social media account.
  • Connect with other photographers.

With every step you take, you must try to keep in mind the reason you started your photography business. Strong dedication and passion are needed when promoting your business on the internet.

2. Create an Unbeatable Online Presence

home office business plan

If you do not exist online, you do not exist at all. One of the best and most convenient marketing strategies you can opt for is creating a website or a blog that you can customize according to your needs, preferences, and skills. Here’s how you can benefit from being present on the internet:

  • Gain popularity by writing posts on your website.
  • Create and promote a brilliant portfolio.
  • Pay-per-click ads.

Gain Popularity by Writing Posts on Your website

Are you good at writing? Increase your visibility by sharing your ideas, work and thoughts with the visitors who access your page. Let your readers, clients and followers know what you do, what inspires you and how you can transform photo sessions in unique and memorable experiences.

Get to know them as well through comments and messages. Be open to criticism and answer them in a natural and polite manner. Writing for your website will bring great exposure to your business. Make it fun and exciting. Maybe your verbal and written abilities are not your greatest asset, but we all know that your visual skills are. Keep in mind that your photos are advertising material.

Create and Promote a Brilliant Portfolio

Start selecting the works that can best represent and sell your qualities as a professional photographer and create a solid and attractive portfolio. Let images speak for themselves. Don’t forget to update your portfolio from time to time, so that it reflects not only your style, but also improvement and the ability to change and respond to a variety of needs.

Pay-per-click Ads

A great way to promote photography business is to take advantage of ads. If you have a budget for promoting your business, creating an ad for search engines may bring you a lot of visitors and potential clients. Internet marketing has become a widely used and affordable tool for owners to promote their business. Plus, it is an eco-friendlier and more convenient option as compared to promotional prints.

3. Take Full Advantage of Your Social Media Accounts

Social Media Applications

Whether you use Facebook, Google+Twitter or Instagram to showcase your work, it is time for you to start using these platforms as marketing tools. Making your photography business more visible online is easier than you think, but it requires time and dedication.

  • Post frequently.
  • Use hashtags.
  • Tag your clients.

Post Frequently

One of the best ways to promote photography business is to be active on social media. It is crucial to keep your pages updated. Post as often as you can. Invest at least one or two hours every day to keep your followers in the loop.

Wonder how often should you update your website and enhance your social media presence? If you have a blog or a website, it is desirable to post two to five times per week. Your Facebook and Twitter pages should be updated daily or at least every second day. Similarly, you can share photos on Instagram every day.

Use Hashtags

First, we have already discussed why facebook hashtags are important to your business. What is essential to mention again, is making sure you don’t over-tag your posts. Online marketing experts say that 1 or 2 hashtags per post are more efficient than 20. Using more than two hashtags will result in a lower engagement. Whether you use hashtags on Facebook, Twitter or Instagram, they will make your photos more noticeable. Don’t forget to watermark your images.

Second, make them as relevant and concise as possible. Do not use interminable hashtags just to comprise as much information as possible. Keep it sweet and simple! You can consider aspects such as location, type of photography, details of photographs. For instance, if you upload a photo of a bride, you can use #weddingphotography, #bridalphotography, #weddingdress, #brideportrait.

Tag Your Clients

Tagging clients is a communication strategy that can make you look more credible and approachable, thus being an effective method to promote photography business. This is an excellent marketing strategy as they can comment, share and like your posts, which means free advertising and traffic improvement. Engage with your audience and you will end up building a community of fans.

Exchanging links is another way to build a good reputation by getting into contact with quality people with whom you share similar background and interests. It is advisable to exchange links with photographers in your niche, but don’t hesitate to affiliate with other professionals in your field.

Don’t be afraid to let them know you appreciate their work. They will do the same which will increase your exposure and credibility with no cost. Also, getting in touch with the right people will enhance your professional development as well.

4. Update Your Profile – Be the Face of Your Business

Photographer with analog camera

Part of a creative field, shared by passionate professionals, a photography business, is not just about providing services and making a profit. It is about making a job out of passion, and nothing is more appealing than a self-motivated and enthusiastic photographer representing his/her own business.

Both your website and social media accounts should reflect who you are. Create a short description of what you do, write about your background and interests and make sure you don’t forget to leave contact details.

Let people know who you are as a professional, but also as an individual, write about what inspires you, about the impressive locations you shoot from and the amazing people you get to meet.

Also, give your customers the opportunity to express the way they feel about you and your work. For instance, you can create an inspiring testimonial page. Your clients’ recommendations will strengthen your reputation in no time.

5. Be consistent. Be creative. Be communicative.

Being present online is not sufficient if you are not consistent and communicative. Here are some other ideas you can apply:

Create a Newsletter

Building a constant relationship with readers and clients is essential. Create a newsletter to inform them about special posts, promotions, giveaways or anything that might be of interest for them. Send it to your subscribers every month.

Connect with People

Whether it is your partners, fellow photographers or clients, stay in touch with them.  You can create personalized greeting cards and send them by email on various occasions such as Christmas or birthdays.

Summing Up

Don’t forget to put passion in what you do. Nothing beats a passionate and inspiring person behind a business plan. These tips and tricks are a good way to get started with marketing and promote photography business online in a way that can enhance profit.

Do you have a few suggestions of your own? Do not hesitate to leave a comment.

Image Sources: 1, 2, 34

3 Updates on Social Media Tools for Wedding Photographers

We’ve written about social media tools for photographers before, but here are some fresh updates for you, for summer 2014. The wedding season is upon us and we bet you’ll come out at the other end with some great new material to showcase all over the Internet. Check out our three tips, which will hopefully help you make the most of your work, in terms of branding and exposure.

Wow them with pictures

social-media-tools-for-photographers

These social media tools for wedding photographers have been hyped endlessly already, but this is one tip that bears repeating: you need to put your content out there on Pinterest and its wedding-focused ‘little sister’, Lover.ly. You can target your audience very accurately through these websites and bring traffic back to your website and blog. However, you will need to optimize your pictures, add credits to each image, and make sure your name is included in the file title. This tiny personal branding effort will go a long way in the long run. Pro tip: you will need to be relatively active, especially in the beginning, since these sites are already teeming with great content from your direct competition. Find a way to create content that stands out, such as color-themed boards, wedding guides in pictures, etc.

Follow the right crowd

Since we’re on the topic of social media tools for wedding photographers, we have to acknowledge that there can’t be any talk of social media without connecting, following, and accruing followers. Connecting with the right crowd can be a daunting prospect, especially for an up-and-coming photographer who doesn’t have much exposure. However, if you keep a blog, a website, or at least maintain a social media presence, you might want to get bold about it and reach out to some of the big names out there in the online wedding business. There are a few blogs and websites that we would recommend anytime, like Green Wedding Shoes, Bridal Musings, and Style Me Pretty.

What makes these blogs and websites great? For one thing, they are among the most important sources of images shared via Pinterest, Tumblr, and Facebook. For another, their numbers of followers are impressive to say the least. But, most importantly, they consistently feature great quality content – which is exactly what made them massive to begin with. If you can get them to showcase some of your wedding photography work, you can count on being credited and in seeing a traffic spike on your own website. And if your outreach efforts turn out to be less successful than you’d hoped, you can always promote your work on these websites via paid advertising. It tends to run cheaper than the standard promotional fees on Facebook and Google.

Pay for promotion

The debate on the efficiency of Facebook advertising continues to rage on. Some believe that the decrease in organic reach that the social network has imposed on its users will spell the site’s demise. They argue that Twitter and YouTube are still keeping social media promotion free – and they don’t seem to be losing market share; quite the contrary! On the other hand, another faction believes that Facebook is entirely right to capitalize on its paid advertising potential. After all, they say, “if you’re not paying for a product, you are the product”.

Debates aside, investing in Facebook ads might be one of the social media tools for wedding photographers to consider, if you want to increase your reach and score new sales leads. Yes, it can be expensive, but it’s also easy to refine, in order to reach very specific targets in the audience. You’ll probably need some expertise with CPC and CPM ad campaigns, as well as with SEO and keyword research. Experiment with the keywords that connect with your particular photographic niche, target people in your area, and also target audiences connected with some of the major wedding-focused websites we mentioned above. Throw in a sweet deal or discount for your first clients and you’re all set!

YouTube Video Optimization for Photographers: 5 Tricks

youtube-video-optimization-for-photographersIf you’re a professional photographer, not only do you (hopefully) have an online showcase of your work, as well as a website and a regularly updated blog – but you are also active on social media and know a thing or two about SEO. Now, content optimization for search engines is neither brain surgery, nor rocket science, but it’s the sort of differentiator that can turn your business into a highly profitable one, when used properly. This is why today we bring you five ideas on how YouTube video optimization for photographers and videographers can bring you new business leads and help you grow your profit margin. They can be used both for branding, as well as for marketing purposes and are a great way to increase your visibility. So here’s what you need to do:

#1 Create a video

It goes without saying that the building block of YouTube video optimization for photographers is actually putting that video out there. Some photographers are camera shy, understandably enough: after all, your job is to stand behind the lens, not in front of it. But the thing is you don’t need to be on camera, in order to create your video ‘business card’, as it were. You can use a platform like Animoto to turn your pictures into a video – and you will definitely want to do that, since, in case you didn’t know, YouTube is the world’s largest search engine, second only to the web giant that owns it, Google itself.

#2 Tagging is essential for YouTube video optimization for photographers

All right, so now you’ve got your video ready to hit the intertubes – but before you upload it, there’s one essential step you need to fiddle with and perfect. That’s tagging, i.e. attaching tags to your work. They work like labels and are best employed as keywords that potential clients in your area are already searching for. They can be anything along the lines of “wedding photography in [your area]”, “[your area] wedding photographer”, or anything along those lines. Choose top targeted keywords as tags and make sure to enter them into the Details tab of the video’s properties, in the title, subtitle, target, and comment areas. In order to find the most appropriate keywords to use, you can always get some hints by using the Keyword Planner function in Google’s AdWords platform.

#3 Use a good title for your video

This one might go without saying, but it’s important to mention, since it’s the second step in our crash course on YouTube video optimization for photographers that needs to be performed before the video is uploaded. Use the top ranking keyword among those you’ve culled out to use as tags. Another important tip is to use the keyword in the beginning of the title, since this lends it more ‘weight’ in the eyes of search engine crawlers.

#4 Drive traffic back to you

The main purpose of YouTube video optimization for photographers is to lead potential business back to your main HQ, which is probably your website or online portfolio. For this purpose, you’re going to want to include a link to said domain as early on as possible in the video description. Use a clear call to action and make sure the link is visible, or else risk losing a business lead in the endless pool of distraction that is YouTube.

#5 Use GeoTagging

Chances are that, if you’re a wedding photographer, you’re going to want clients in your area to find you – receiving the admiration of viewers across the globe may be flattering but, at the end of the day, it doesn’t help lift those profit margins. So add Geo Tags to local videos, via the Advanced Settings option of your account on YouTube. Input your address, then get the precise coordinates on the map that pops up and remember to “Save Changes”. Presto – your vid is now optimized for local searches!

5 2014 Wedding Photography Trends to Watch out for

The year is well underway, yet many in the field of wedding photography are wondering what the most relevant 2014 wedding photography trends are. Read on to see our picks, which include online advertising, printed albums, and a whole new esthetic, in terms of actual picture-taking.

2014-wedding-photography-trendsFine-art photojournalism is in, vintage is out

‘Fine-art photojournalism?!’, you might exclaim. What’s that? Just what it sounds like: a blend of styles that brings together the candid quality of photojournalistic shots with just a dash of the impeccable style you would expect from fashion and editorial shoots. In other words, it’s the type of photography that manages to look both glamorous and unscripted. The vintage style, popular a few seasons ago, is reportedly falling out of grace with an increasing number of photographers, who are striving for a timeless look, instead of one that just looks dated from the get-go.

Truly professional photography

It was bound to happen, wasn’t it? On the one hand, we’ve seen a virtual boom of DSLR ownership among non-professionals over the past few years. On the other, an increasing number of photography hobbyists are going pro. These two factors combined bring us to one of the most interesting 2014 wedding photography trends. The experts predict this to be the year when the professionals will need to learn to set themselves apart from the non-pros. What’s the best way to do that? By finding a niche all your own and catering to the tastes of clients who know that a friend armed with a DSLR (no matter how expensive) is not quite the same thing as hiring a professional photographer.

Spectacular wedding albums2014-wedding-photography-trends02

In terms of 2014 wedding photography trends, one thing is for sure: much like in 2013, high-quality fine-art printed albums will continue to rule. Yes, yes, we know: these days everyone and their grandmother has Internet access and is dying to share digital wedding photos on social media. However, while providing your clients with a DVD of pictures taken on the big day will remain the standard, what will truly set the professionals apart is the energy they invest into creating a beautiful book of hard-copy mementos.

Stagnant pricing

The economy is ever so slowly recovering, but while this doesn’t justify price increases, the afflux of hobbyists turned professionals in the field of wedding photography warrants that prices will stay the same. This is not necessarily a bad thing, as it means the clientele is getting used to the idea that access to professional wedding photography services is something that comes at a price. In brief, the clients are becoming educated – and this is happening thanks to a handful of professional wedding photogs who are standing their ground, even in the face of economic sluggishness. What they’re doing actually benefits the entire field, since it means that emerging photographers don’t have to start out from the very bottom, in terms of fees.

2014-wedding-photography-trends03Wedding photography blogs

They’ve been around for just about as long as high-speed Internet connections, but the experts in 2014 wedding photography trends say that they’re here to stay for this year. It’s all thanks to the increasing weight and importance of online advertising. Social media has a lot to do with it, but so do the hefty prices that photographers are expected to pay, in order to have their work exhibited in bridal shows. Print advertising overall is declining and that’s obviously because there’s no comparing online publicity to what money can buy offline. As numerous professional wedding photogs are saying, these days a massive part of their business is coming in from their blog – so if you don’t have one already, you’d better get to it.

How To Write An Ebook For Your Photography Business

“I notice a lot of businesses online use ebooks on their websites. Is that something I can do as a portrait photographer? If so, how do I go about creating one? Why should I do it? I’ve had it in my mind now for quite a while – just want to know your take on this ebook thing.”

eBooks, or electronic books, have been around for a long time. You probably have many of them sitting on your hard drive somewhere. And with Kindle, Nook and other e-reader tablets on the market, you probably bring a bunch along with you every time you leave your home or office.

Yet even if you have a ton of them, read them on a regular basis, you may have never considered having one for your own business. Today may be the day you change your mind.

The Concept

The purpose of an ebook is twofold. One, you can use it as a marketing tool to get your information into the hands of your prospects and clients. In this case your ebook would be for free, and used to direct people to take action in a variety of ways. Two, you can create information of value and sell it on the open marketplace. When you buy a book on Amazon and have it delivered to your Kindle, that’s an example of an ebook for pay and profit.

In reference to the question above, we’re going to stick with talking about a free ebook, one you use as a marketing tool to bring people in to your business.

How To Write Ebooks For Your Photography BusinessThe Title

The title of your ebook is the most important part of your marketing tool. Without a great title, one that jumps out and people and makes them want to download your information as fast as possible, it will be just another piece of content on your site.

In order to come up with a great title, think about your customers and their pain points. Why do they come to you? What are they looking for in this niche?

We’ll stick with the portrait niche for this example, and I’ll further define it by concentrating on the senior portrait niche.

Senior portraits are marketed to two people – the high school student and the parent. The high school student has to love the work so they will be happy handing it out to friends. The parent has to love it in order to be willing to pay for it. So marketing messages must speak to both. So your ebook title may be something like:

How Facebook Will Kill Your Senior Portrait And What You Can Do About It

It speaks to the kids, who want to share everything they do on Facebook. And it speaks to the parent who has some doubts about Facebook and obviously wants to keep their child safe. It touches on an unknown – which is exactly what your ebook title should do. [Read more…]

Is Your SEO Helping or Hurting Your Photography Business?

Want to know how to finish your knitting project? Trying to find the perfect restaurant for your anniversary? Or maybe you are looking for a new lens for your camera and want to find out other people’s opinions?

Whatever information you desire, it no longer takes days of research. Instead, you pop on your favorite search engine , make a few queries and you’re on your way.

More information is created every two days today as we did from the dawn of civilization to 2003. Yep, that’s a lot of content.

Yet if you’ve ever done a search, you know there’s some good content out there … and a lot of bad. By creating a blog – which you can do for free on sites like Blogger and WordPress.com – you have the ability to create as much content as you want, and say whatever you want to say.

Some people create legitimate sites for their business, planning to be in business years down the road. They do everything in a quality way, hoping their content will wind up I the hands of people that truly want to do business with them.

Then there is the other crowd. These are the Internet marketers that don’t care as much about quality and longevity as they do instant results. They want to leverage what they create today to bring in as much money as they can … today. They don’t care about tomorrow; they just want the money today.

How are you building your site? How are you creating your content? Do you do things to your website/blog in order to gain traction today? Or do you care about your impact years down the road? [Read more…]