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The Biggest Assumption About Marketing – Are You Guilty?

What is the first rule of thumb when it comes to marketing your photography? Never, ever assume anything about anything. Ever. Because the moment you assume someone knows something, chances are you’ll get your marketing all wrong. Because its almost never true. Here’s...

Is Your Photography Business A Mac or a PC?

Are there differences between Mac’s and PC’s? You bet. And I’m sure if I asked each and every one of you, you probably have a strong opinion one way or the other. Everyone knows the two are distinctly different. And while there are some generalizations everyone would...

5 Reasons Your Clients Don’t Do What They Are Supposed To Do

Have you ever noticed that people don’t always do what you expect them to do? Whether its your prospects not following through to sign the contract, or current clients not ordering in a timely manner, there are a variety of things you can do to fix the situation. 1....

3 Marketing Lessons I’ve Learned From Driving Around Town

Have you noticed it in your neighborhood too? I was driving around this past week, doing my normal weekly errands when I suddenly started to notice how things have changed. Buildings are empty. Little paper signs are stuck in the ground everywhere announcing sales,...

10 Steps To Delivering The Best Customer Service To Your Clients

What does the term “customer service” mean to you? According to Wikipedia, the definition is: The provision of service to customers before, during and after a purchase. That definition is key to understanding why some photography studios are busy, and others aren’t....

5 Tiny Details That Can Change Your Potential Customer’s Experience

Have you ever sat down at a great restaurant, and loved the food – until you spot a hair? Instantly your opinion changes, you push the food away, and always remember “the hair” when anyone suggests that restaurant. It not only changes your opinion, it alters it for...

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