7 Tips on How to Create a Facebook Page for Photography Business

Almost every professional needs a web presence of some sort. It’s become a business card, store sign and personal portfolio all in one. But some professions have unique relationships with the online world.

In the following article we’ll detail how to create a Facebook page for photography. We’ll put particular care into ensuring that tips focus on the most important elements for photographers. Tips won’t just tell photographers what to do. Each item will also explain why it’s so important.

7. Keep to a Business Casual Tone

Facebook is so ubiquitous that people often take it for granted. Provide someone with a sidewalk and they’ll usually have a casual stride. Present someone with a Facebook page and they’ll slide right into their standard posting style.

A moment’s consideration shows why that’s a mistake. Photographers know how important framing and narrative can be. The framing of a shot can change how people react to it. And the text in one’s page can change how people react to the overall presentation.

One shouldn’t go to the other extreme though. People associate photography with emotion. They want a caring artist to work with them.

The easiest way to put this into effect is to consider two people. Before posting, consider how one’s favorite elderly person and closest friend would react to it. One should ensure that posted content won’t prove offensive to either example. And in doing so one will usually ensure that it’s a perfect fit for everyone.

6. Stick to Your Domain

Much like the previous item, here we see an important separation between spheres. On a personal Facebook page the photographer might want to project a worldly image. It’s easy to assume this is a good match for one’s professional persona as well.

But in fact, it’s the exact opposite. When a photographer creates his professional page he should focus on a specific geographical area. Basically, the images need to showcase areas he’s able to easily work within. Geography is vitally important when considering how to create a Facebook page for photography.

An easy way to accomplish this effect is to include a prominent shot of local landmarks. This isn’t just a good way to showcase one’s range of service either. It also helps establish emotional resonance in locals.

5. Post Frequently but within Reason

When considering how to create a Facebook page for photography one should keep the medium in mind. Facebook has some significant benefits and differences when compared to traditional advertising. One that people often focus on a bit too much is the price.

A single TV spot can cost a small fortune. Statista reports that a prime time spot costs around 62.4 thousand dollars. Meanwhile one can post again and again on Facebook all day. However, photographers need to keep in mind that there’s a fine line to walk when posting.

Post too little and one’s page can fade into the background. Write too much and someone might feel it’s dominated their online experience. This is further compounded by Facebook frequently changing sorting algorithms.

In general the safest bet is to average one to two posts per day. Spacing it out also helps to compensate for people working nights or evenings. The latest data from a study by Hamermesh & Stancanelli provides solid numbers. It states that over 1/4th of Americans might be working on any given night. This is a huge and often neglected demographic.

4. Length Is as Important as Frequency

When photographers hear that they shouldn’t post too often they might compensate in different ways. One should make sure that these impulses help rather than hinder business. And the first thing to look out for is length of one’s posts.

One might not even realize that he’s essentially stuffing multiple pages worth of content into a single post. But it’s certain that his readers will be quite aware of it. An occasional long post is fine.

But it should be the exception rather than the rule. Otherwise, one’s audience will get into the habit of simply skimming rather than reading.

Thankfully photographers have a technique unique to their profession. A picture really can be worth a thousand words. If one has a complex idea to express, it might be better to use images. A photographer isn’t only keeping things pithy and readable. He’s also demonstrating how skillfully he works with the medium.

3. Make the most of Facebook Messenger

Facebook messenger can make some people feel as if they’re on call every moment of the day. But messenger can be a powerful tool when properly used. The most important thing to remember is that most people look at it as a fairly casual experience.

If someone were on hold for hours over the phone they’d be understandably annoyed. But that same expectation isn’t there with messenger. People don’t want friends and family to assume they’re always available through messenger. And they tend to give that same flexibility to companies with an online presence.

In fact, they’re often more lenient to messenger than with dedicated chat widgets. The simple fact that it’s a tool they use themselves frames it differently. They’re more likely to reach out through it. And they’re less likely to experience any annoyance if there’s a delay in reply.

2. Be the Life of every Holiday Party

Most people see holidays as a chance to relax and have fun. But the holiday decorations don’t magically appear. There’s a huge business surrounding any given holiday. And photographers are in a great position to tap into the holiday market.

One should consider theming posts around any upcoming holiday that has wide public appeal. Tying one’s image into holiday spirit can also tie into emotions surrounding the event. One can even take a hint from advent calendars and have themed countdowns to the big day. These types of countdowns might even have prizes or contests to draw readers in.

1. Showcase Industry Contacts

Working on one’s Facebook page can feel oddly isolated. It’s easy to start seeing things in a perspective a bit too colored by competition. But business is just as much about forming positive relationships.

It’s true that one probably won’t be too friendly with direct competition. But that’s a distinct minority of the overall photography centered world.

Photography involves hardware design and sales, event planning, food services and everyone who loves art. There’s a wide range of people who can help one gain exposure. And they’re often just as eager to make contact with other skilled professionals.

The best part is that it combines business and entertainment. Even the most serious photographers often find themselves having fun while networking on Facebook. But done with business in mind it can produce solid results. A few people in close contact can provide each other with very effective cross promotion.

Summing Up

There’s a common theme in most of the tips. When considering how to create a Facebook page for photography one is also considering the audience. One isn’t simply selling a service. Photographers are selling an experience. Learning how to create a Facebook page for photography isn’t just about the page itself. Working on a page also helps focus one’s own business. It helps define what services one should offer. And it also guides one in deciding what’s most profitable.

We hope that these tips have given you the necessary insight to creating your own Facebook page to attract the right audience for your business.

7 Tips on How to Advertise Wedding Photography Business

Advertising is one of the most important parts of a business. A high quality product isn’t worth much if nobody knows it exists. Thankfully, advertising comes easier for some professions than others. Photographers often find themselves surprised by how many options they have for low cost advertising.

In the following article we’ll consider how to advertise wedding photography business. We’ll rank the options by general importance. Additionally, we’ll consider the overall difficulty and cost.

1. Try Blogging

wedding photographer's blog

Discussions of online presence tends to center around social media. But it’s important to remember that there’s other ways to establish one’s presence. Photographers in particular should look into blogging.

Blogging is similar to some forms of social networking. The main difference is that there’s no limitation on space. One can have a post just as long or short as one needs it to be. Additionally the posts can stay in view for an indefinite amount of time. Finally, blogging makes it easier to group posts by specific topic.

Wedding photographers in particular have a lot to gain from blogging. The format makes it easy for one to create a full narrative with images. Blogs make it easy to showcase one’s work. But it also makes it easy to categorize that work into a captivating story.

One should consider how a reader will feel the emotion of a wedding shoot as it moves forward. This careful organization can help draw people in and invest them in the mood of a wedding. And in turn this showcases how strong the photography captures those feelings.

There’s quite a few good options for a new blogger. But at the moment Blogger offers the most options for free accounts.

2. Use Social Media

There’s quite a few different types of social networking options out there. Wondering how to advertise wedding photography business samples often has an easy resolution. It’s often as simple as using the tools people already have on their computers.

The ubiquity of social networking makes it effective to use for advertising. And in the same way it ensures that everyone’s ready to do so without much preparation. The best way to go about this is to use one’s personal accounts as a foundation.

For example, a photographer might have a Twitter account. One would use that account to first show an occasional sample. This could then move into mentioning a new professional Twitter account. Photographers can continue to occasionally mention the professional account from the personal one. This keeps two main forms of awareness open.

It won’t push people who aren’t interested from following the main account. Instead they’ll simply remain aware of one’s professional services. The awareness, in turn, serves to ensure they’ll mention it to friends in search of a wedding photographer. One can use the same overall strategy on Facebook or similar services.

3. Use Automated Social Media Tools

different types of social media

Social media is a vital part of any successful business. But one should consider how to advertise wedding photography business options in a slightly different way. Wedding photography works in slightly different ways to most businesses.

Wedding photography centers around capturing specific moments in time. But social media is a fast paced system. This can seemingly create some conflict between medium and message. But automated posting tools offer a way to perfectly integrate the two.

Automated posting tools such as Buffer can schedule posts for any point in time. By doing so it’s considerably easier to create an always on presence. When potential clients look online it’s far more likely that they’ll see evidence of one’s work.

This also helps one avoid over saturating networks with one’s work. One can build up a larger amount of potential posts. But rather than send it all at once they can instead organically move into a network.

4. Write General Guides for Wedding Advice

Photography and writing might seem at odds with each other at first. However, a wedding photographer quickly learns quite a bit about weddings. And this can lend an interesting perspective to the subject.

A unique view of such an important subject can be a huge help to people. One can consider how to advertise wedding photography business in another way. It’s about attracting interested parties through any general method involving increased awareness.

Writing an ebook or larger blog about weddings can serve as a method of advertising. The actual pitch doesn’t have to be very strong within the written material. Instead one simply needs to stress the importance of wedding photography in general. The photographer should frame the writing in a way that sets his services as the hub of a wedding.

By framing it this way one can create an implicit idea that wedding photography is vital to a good experperience. The only downside of this tip comes from how much time it might require. Writing even a short wedding guide might require a significant time investment. But that fact also means that one’s competitors are less likely to try.

5. Give Referral Bonuses

Benefits of Referral Bonuses

When people talk about business they’re usually quick to bring up online social networks. But this tip’s high ranking showcases the fact that face to face contacts still matter. A referral bonus helps leverage friends, family and acquaintances as a marketing advantage.

Learning how to advertise wedding photography business often involves recognizing one’s resources. And there’s few resources as powerful as people who really believe in one’s talent. A referral bonus can refer to a wide variety of different things. One usually offers prints or even an overall discount on future service.

But whatever the actual item is it’s a valuable commodity that convinces people to plug one’s services. Spending time or money might seem counterintuitive at first. But one needs to consider it as an advertising expense.

The referral bonus provides motivation to people so that they can plug one’s services. That one individual can often give a far more passionate sell than any standard advertisement could.

6. Free Work Doesn’t Mean Working for Free

The previous tip suggests enlisting others to help by providing goods or services. This tip involves seemingly giving them something for nothing. One should always consider offering a free photo shoot.

Offering one’s services for free might not seem like good use of resources. But in doing so one will actually gain a few important things. Considering how to advertise wedding photography business services means assessing resources.

Sometimes that assessment shows that one doesn’t have a sufficient portfolio. Other times one might not have as much experience as he or she would like. And of course one can always use more contacts within the various other wedding adjacent businesses.

All of these points are addressable by doing a few free photo shoots. It will of course take up some of one’s times. And there still might be a charge for supplies. But in general one can offer a deal that’s hard for the couple to refuse. And in doing so one can gain some quite significant resources for later advertising efforts.

7. Know the Business Landscape

Wedding photographer in action

A wedding photographer needs to know the industry as a whole. Almost every one of the previous points relates to this one. When one works a wedding he’ll have a chance to see a wide variety of professional services.

But the important part of these events comes from a lack of competition. Everyone working a wedding covers a different business interest. And they all benefit from having more weddings. This provides them with a good incentive to plug services to prospective couples.

One should always have business cards and contact information handy when working weddings. These aren’t just for for guests who might want to use one’s services in the future. It’s actually more important to concentrate on marketing to the various other professionals working there. One should be ready to receive information and give it to others.

Once again it showcases how important the human element is. Networking face to face with people can influence them to bring up your services to others.

Summing Up

In conclusion, one can see that photographers have quite a few options. This shouldn’t seem intimidating. Instead it means that photographers can match their strengths to the different choices. For example, someone who enjoys writing can utilize that talent. Those with good people skills can take another route.

The choices highlight how important resources are. One should remain aware not just of one’s skills, but available resources as a whole. Friends, family and other industry professionals can empower marketing efforts.

Image Source: 1, 2, 3, 4

7 Tips on How to Use Instagram for Photography Business

The Internet has been a boon to small businesses. It offers up ways to reach people while keeping advertising costs low. But photographers have opportunities unique to their profession. The Internet offers some great opportunities for people who can demonstrate value with a single image. Instagram is one of the most effective tools for doing so. And in this article we’ll examine how to use Instagram for photography business promotion. We’ll rank the tips by overall importance to a business.

7. Balance Posting Frequency

Overposting might well rank as one of the biggest mistakes people make on Instagram. It’s an easy mistake to make. Traditional advertising imposes a fee for every spot. But with Instagram one can send out an unlimited amount of posts. However, one needs to remember that the Internet is significantly different than TV or radio.

Traditional advertising is passive. One needs to approach internet based advertising with a more active mindset. When considering how to use Instagram for photography business purposes one should consider active discussions.

Friends will usually love seeing a few pictures. But the mood changes if a handful of pictures turns into dozens. Even more so if one dominates the conversation while doing so.

Posting too often on Instagram is essentially the same thing. One should always remember the old saying and leave them wanting more. Quality is far more important than quantity.

Instagram for photographers

Using Instagram to promote your photography business (Photo: Colby Brown Photography)

6. Leverage other Networks

One of the great things about Instagram is how easily it can integrate with other social networking sites. But the most powerful combination is also the easiest. Facebook is the largest social networking site. While Intagram is the largest network for image sharing.

Combining these two platforms is quite simple these days. On the Instagram mobile app one simply needs to go to settings. From here one can choose to link with a variety of different accounts.

After linking accounts one can easily share content between platforms. This creates an easy way to subtly showcase one’s work. Often times it’s inappropriate to outright state one’s services or availability. But a linked account is in many ways the modern version of a business card.

Facebook Instagram love

5. Get the Most out of Automated Services

Many of the tips emphasise the interactive nature of the Internet. There’s good reason that it’s brought up so often. One will find that success is often dependent on understanding the difference between passive and active advertising.

Online resources are available every single minute of the day. This means that opportunities to reach new clients can happen around the clock. One obviously has to eat, sleep and get work completed. But one can use automated tools to assist in one’s Instagram management routine.

There’s a wide variety of tools available to help one work with Instagram. But Later is one of the more powerful options. The app is usable from one’s phone. And it can schedule posts for any time of the day. One can even check analytic data to determine how well it’s working. Photographers will find that this is particularly helpful when marketing to other time zones.

Later app screenshots

4. Bring in the Locals

The Internet is worldwide. But that doesn’t mean people have given up on local business. Photographers in particular should put a heavy emphasis on building up local clientele. One important tip on how to use Instagram for photography business advertising comes from geolocation.

Instagram used to have more options to broadcast by location. But at the moment the best way to link location to picture is through hashtags. Hashtags have become something of a cultural joke in recent years. But joking about them shows just how ubiquitous they’ve become in most people’s lives.

Adding relevant and focused hashtags that relate to a particular local spot can build up interest over time. One should also remember that competing for local business drastically reduces competition. An Instagram post might easily be the only result when someone searches for local images.

?yi pazarlar ? . #bavaria #germany

A post shared by ?lhan Ero?lu (@ilhan1077) on

3. Weave a Narrative

It’s hardly a secret that people can become invested in the lives of strangers. Reality TV’s success demonstrates that people want to see the world through other people’s eyes. One should remember this principle when considering how to use Instagram for photography business promotion.

Photography offers a window into people’s lives. People see a still image and instantly weave narratives around it. One can even see evidence of this principle in ancient masterpieces such as the Mona Lisa. That wry smile invites interpretation and curiosity.

Likewise, featuring particular people’s lives can create emotional investment in followers. People find themselves expanding their horizons as they see the pictures. And at the same time this brings more interest in the photography business itself. Photographers should consider having some subjects who will make frequent appearances.

2. Professionalism Needs to Fit into Different Contexts

In Mexico celebrating my favorite little Mexican

A post shared by Jonpaul Douglass (@jonpauldouglass) on


This tip once again brings up an important difference between online and offline advertising principles. Professionalism is almost always a good thing when running a business. Clients expect formality when they walk into an office environment.

But people often forget that the Internet leans rather heavily toward informality. People are likely to browse Instagram feeds when at work or on the train. They’re in a relaxed state where friendly interaction goes a lot further than office politics.

When considering how to use Instagram for photography business promotion one should always keep tone in mind. One should have an online portfolio. But Instagram is a more informal version of that idea.

Obviously one shouldn’t post inferior work on Instagram. But at the same time every picture doesn’t have to aim for perfection. While one is using it for business the process should still be light and fun. In the end that fun mood needs to transfer over to the people viewing it.

Surf and Protect ?? Winter Solstice with my loves. Photo: @noateepee

A post shared by Ha’a Keaulana (@haakeaulana) on

1. Tie Everything Together

The last and most important tip for how to use Instagram for photography business promotion might seem obvious at first. But it’s one of the most common mistakes people make. It’s easy to forget to tie together one’s online presence.

Connecting an Instagram and Facebook page is a good first step. But every example of one’s online presence should act as cross promotion for the business. On Instagram, the bio should link to one’s main page. This, in turn, should link back to Instagram. And one can also tie in an online portfolio.

One shouldn’t forget the offline information either. A Google Map widget is a great way to lead people to one’s studio. WordPress and similar web platforms usually provide easy ways to add location functionality to one’s site. One shouldn’t forget to ensure that a phone number is also provided to potential clients.

Sony camera and laptop

Summing Up

One thread continues throughout most of the tips. Above all, it’s important to remember that online advertising isn’t passive. With traditional advertising one creates content and hands it off to a 3rd party.

Active advertising needs to be a part of one’s daily business decisions. It’s not just about pushing a service. One’s also discovering the interests of potential clients. Online advertising with Instagram is more than just promotion. It’s also a way to grow one’s business to meet demand.

Top 7 Online Marketing Tools for Photographers

Marketings is a necessity within any profession. But some professions have a harder time of it than others. Photographers face some unique marketing challenges. One of the most significant issues is the visual nature of photography. High quality visual marketing wasn’t very feasible until quite recently.

But the Internet now provides some exciting opportunities for photographers. In the following article we’ll examine the top seven marketing tools for photographers. These options will demonstrate how photographers can reach their target audience.

1. Instagram

Instagram for photographers

Instagram is almost a given when talking about photography. One of the most important reasons that it’s an marketing tools for photographers comes down to the audience. Most marketing efforts will try to reach as broad a base as possible. The average skill level of anyone in that group can vary wildly on a case by case basis.

Instagram tends to skew to an audience with more discerning taste. People on instagram are more likely to notice higher quality work. The average person often has trouble seeing what separates acceptable and superb photography. Posting to instagram ensures that people who really care about quality will be a larger percentage of the overall audience.

The niche appeal of instagram also means that it works best in combination with other options. Thankfully, the popularity of Instagram has led to support within a number of different platforms. This makes it easy to leverage Instagram within other marketing efforts.

2. Twitter

 

Twitter is in many ways a twin to Instagram. Both are social media platforms which push content out to the world. Instagram is heavily tied into photography. Where it’s simply one aspect out of many for Twitter.

The broad appeal of Twitter isn’t a bad thing though. It just means that one needs to handle Twitter differently. Like Instagram, it’s best used in tandem with other marketing campaigns. But it’s also a fantastic way to add personality to one’s brand. In fact, people often find themselves drawn in by personality first and content second.

Twitter becomes one of the top marketing tools for photographers when used with precision. 140 characters and an image might not seem like much. But many companies have seen huge influxes in customer interest thanks to clever use of Twitter.

3. Facebook

Screenshot of Photographer's Facebook Page

Facebook is a necessity for anyone marketing themselves. Estimates place Facebook’s active user base at around one billion people. Even when narrowing things down by language barriers and the like it’s a pretty impressive number.

People often think of Facebook as just a way to stay in touch with people. And one of the best ways to leverage Facebook is through that social aspect. Facebook makes it easy for users to share content with each other. This sharing also makes it one of the best marketing tools for photographers.

Instagram and Twitter make it easy to share content. But neither boast a user size even close to that of Facebook. Facebook makes it easy to network between friends, family and business contacts. They in turn will do the same with any photographs which catch their eye. This can quickly create instant, powerful and free marketing.

4. WordPress

Wordpress, one of the best marketing tools for photographers

Blogging sites tend to look somewhat similar to websites. Speed and ease of updates are among the biggest benefits blogs have over websites. The best blogging platforms empower authors with the ability to write pages as easily as they might a Word document.

Blogging can be quite similar to Twitter. It also has some elements of a Facebook post. But it allows photographers more space to narrate than Twitter. And blogging platforms are more easily seen and indexed by search engines than Facebook posts. For example, one might consider a photographer who’s been on an amazing hike. With a blog he’d have the benefit of fully narrating the journey while also showcasing his photographs.

WordPress is usually considered the best of the various blogging platforms. Users are able to start for free. And they can even move it to private servers or utilize full domain names. Ease of use and easy expandability usually make it the best choice out of all blogging options.

5. Squarespace

Squarespace for photographers

Blogging is a solid way to establish a presence on the web. But the next step beyond that is a website with full ecommerce solutions. Website creation is a huge subject, and many of the details are incredibly complex.

Thankfully there’s ways to bypass that complexity. Squarespace is both a company and a platform. They’re able to provide website creation which mostly comes down to selecting pre-made components. Squarespace is a solution which gives photographers the power of a custom site while keeping it easy to manage.

It ranks among the best marketing tools for photographers in large part due to ease of use. An afternoon is usually all it takes to set up a website and a shop to sell anything one desires. This also offers a way to direct people to blogs and social networking outlets. The reverse holds true as well. A solid website will often direct fans to the owner’s social media presence.

6. Pixieset

Pixieset for photographers

Pixieset completes the tools needed for a proper presence on the Web. One might choose to have a blog, website or both depending on need. But the best marketing tools for photographers will always be their own photographs. Squarespace and WordPress are rather lacking when it comes to gallery support though.

The best way to set up a professional online gallery is through pre-made solutions. Pixieset works in a somewhat similar way to Squarespace. Pixieset offers gallery options that will meet the needs of most photographers. One can quickly set up a gallery by using it. It’s easy to link to the gallery once it’s been completed.

The Pixieset gallery can serve as a subdomain for a blog or website. Photographers can also choose to use a full domain name specifically for Pixieset. No matter how it’s used though, the end result is a beautiful online gallery which can instantly showcase one’s best work.

7. IFTTT

IFTTT free web-based service to create chains of simple conditional statements

In many ways IFTTT is the glue which binds the other marketing tools for photographers together. So far most of the tools work best when combined together. Most are also quite easy to set up for the first time. But managing all of them can take more of an investment than the initial construction.

IFTTT acts as a compatibility layer between most of these services. The main function for photographers comes from automated posting. One can configure IFTTT to notice blog posts, for example. And when a post is made it’ll automatically send out a tweet linking to it. Similar functionality exists for an impressive number of other services.

Summing Up

In conclusion, one will notice how compatible the tools are. Many professions find that the options exist as an exclusive decision. Photographers have the luxury of continually adding more tools and platforms to expand their reach. The only limit on which tools one uses is time. But solutions such as IFTTT can even act as a huge time saver. When used properly the tools should end up promoting one’s brand while decreasing the total time spent marketing.

Starting a Photography Business: Practical Ideas

 

Dear readers, starting a photography business today is no piece of cake. But we are here to share experiences, ideas and successful tricks. As we have already discussed the basic steps you need to consider when starting your business, we want to bring forward practical ideas on how to enhance your chances on the market. As you have all experimented, photography is both an amazing field of practice and a tough business. So, let’s have a look at some aspects that can contribute to your success. These are really small things, but you will be surprised how well they can work for you if taken into account.

Your Photography Business Name

We all know how choosing the ‘perfect’ photography business name can be maddening. That is why, we thought about a few solutions for you.

  • Use Your Own Name

Maybe you think using your name for your business is a dull idea. We don’t say it’s not, but you cannot be wrong by doing so. This is what famous photographers do, isn’t it? You can use your nickname or associate your name with funny words to make it more interesting.

  • Check Successful Photography Business Names

Don’t hesitate to learn from other professionals. This does not mean you can copy company names!

  • Brave Enough to Step Out of the Ordinary?

Wonder how to create a crazy, innovative and unforgettable name for your photography business? Use catchy phrases related to photography like ‘pin me up!’, ‘say cheese!’, ‘just shoot me!’.

Photography Business Cards – a Must

Business cards are a must in our industry. Not only they are a cheap means to promote your photography business, but they are also a chance to promote yourself. We have already mentioned how important these little things are for your image when we’ve touched on how to boost your business performance.

Here are some tips to consider when you design your photography business cards:

  • Create a logo or a special ‘something’ that best represents your business idea.
  • Use one of your best shots.
  • Mention the photographic niche you are specialized in: portrait photography, wedding photography etc.
  • Keep them handy everywhere you go.
  • Give your photography business card to fellow professionals, clients and people who ask for them.
  • Prospect appropriate situations to hand out business cards such as: trainings, meetings, non-commercial and social events.

 

nice photography business card

© Jessica Ames Photography Business Card

Special tricks:

  • Hand-write something on the card you give, maybe a secondary email address, phone number or mailing address. This conveys to your card not only a personal touch, but also a greater visibility.
  • If you have a few favorite places you enjoy having your coffee, working, or grab something to eat, leave your business card when you pay and write something like: Thank You!, ‘Nice Place’, or ‘Nice Service’.

Flyers, flyers everywhere

Photography business flyers allow you to make your name, logo and details more visible than a business card. Of course, they belong to different contexts.  If business cards are to be as concise as possible, yet creative, flyers should contain more information about your business.

Wonder where and how to make some? Your photography business flyers can be done by yourself, or ordered and printed by someone else (someone who provides professional printing services).

How to enhance their effectiveness:

  • Think about essential content by answering to the following questions: who?, what?, where?, how much?.
  • Don’t be afraid to stand out from the crowd: bring something new, write something different.
  • Target your audience.
  • Add a short message about the kind of services you provide.
  • Provide an idea about your style either in words or visually.
  • Make flyers for different occasions or photography sectors: Wedding Photography, News Photography, Sport Events Photography and so on.
  • Highlight promotional aspects. Maybe your clients can benefit from some discounts or specials.
  • Don’t forget to leave your contact details.
  • Add your social media page names as well so people can reach out to online as well. Flyers, as well as business card are excellent networking tools.
  • Ask people who have viewed your shots to share their feelings in a few lines and include some of their thought in your flyer.

Starting a photography business is not just about money, plans and advertising. It is about the promise and reality of providing excellent services and experiences. ‘What makes you a good photographer?’ should be the first and last question to ask yourself when building a photography business.

Image Sources: 1

How to Boost Your Photography Business: Top 5 Resources

Do you want to improve your marketing skills and boost your photography business? Here are just a few amazingly cheap resources you can benefit of to enhance your business performance.

Top 5 Resources to Boost Your Business Performance

We often associate marketing resources with complicated strategies and methods that can be developed and applied only by specialists who have a thorough knowledge in the field. There’s nothing more false, especially when it comes to individuals who build up a business driven by passion and determination.

Vintage Camera

Yes, we know you are the artist and your customer service skills might be limited to interacting with clients during photo sessions. But you will be amazed on how many low cost marketing strategies you can implement yourself. What you need to do:

1.      Get Expert Advice

Starting a photography business or a business of any kind is not so difficult as compared to building a great reputation. If you consider starting one or just improving your visibility and performance on the market, the easiest way to gain more skills is by asking for help.

In the US there are many nonprofit organizations dedicated to help you create a business plan or provide you with useful and innovative business ideas. All you need to do is search for one in your local area and give it a try. It is free, it is accessible and it might be very efficient.

The best resources you can access, though, are your fellow experienced photographers. Nothing beats practice. So, try to connect with local established photographers who can show you the tricks of running a successful business.

2.      Participate in Workshops

Another great and interactive resource is participating in workshops. You can sign up for workshops on general marketing topics, but let’s face it, they might be boring and bring more specialized information than you actually need.

What I would recommend is finding as many workshops and seminars led by professional photographers. These are essential for photographers in their first years of business as other professionals can share not only their knowledge and skills in the field, but also their marketing experience. Learn how to grow your business from experienced photographers. 

Keeping in touch with your professional community it is essential not only to get inspiration, but especially to keep yourself updated with everything moving in the industry.

3.      Attend Photographic Events

Attending photographic events is not a waste of time. It is called networking and it is a clever way to promote your services. It might be actually the perfect occasion to observe how things are done from the advertising point of view, and a great opportunity to make yourself known both by potential clients and partners.

If you haven’t already created a set of business cards, it is time to get some. Not only they make you look more professional, but they can also transmit much about you. ‘Don’t judge a book by its cover’ is a phrase which does not apply at this point in your business development. Your cards should be as creative and promising as the services you provide. Be inventive and experiment with different formats for different occasions and audiences.

4.      Try E-learning

In this electronic age, learning is no longer just about registering to a school or university. There are numberless resources you can find online, from e-books to guides and courses, at the end of a click.

If you can teach yourself photography, you can learn anything about running your business just by, I dare say, googling it. 

5.      Invest in Technology

When I say technology, I refer not only to professional equipment and applications designed to help you provide top quality services, but also to resources created to ease advertising your business.

Online advertising is part of what I see as marketing resources worth investing in. This is a form of using the internet to deliver promotional messages to your clients.  There are many options you can choose. The most popular are email marketing, social media marketing and display marketing.

 It might sound complicated, but it is really efficient and in the long run it might prove the best resource when it comes to marketing your photography business as it allows you to be creative and close to your targeted-clients.   


Don’t get caught in too many plans, ideas and resources, but be consistent when you find the right path. Promoting your photography business should be at least half as exciting as taking shots. Experiment, improvise, try as many things as possible and learn from mistakes.

And don’t forget to have some fun on the way to success.  

Image Source: 1

How to Promote Your Photography Business Online

[Updated August 2017] Although the most important thing when doing photography is talent, how you promote photography business has a lot to say in the income you’ll be making. Just as photography, marketing doesn’t have to be expensive or too time-consuming. It does, however, need to be creative to get clients to consider using your services.

The following tips will help you boost your online presence and, why not, your profit.

1. Set the Goal and the Objectives of Your Plan

photography business online

Any marketing plan needs a goal to point you in the right direction. Before you take action, establish what it is that you want to achieve. Do you wish to gain more followers, to sell your work better or enhance communication with your clients?

After setting your goal, it is essential to figure out what the objectives are. These are the ones you need to fulfill. These are the concrete steps you take to get the desired results. For instance, a marketing plan that enables you to become more accessible online and indirectly increase your profit can have the following objectives:

  • Create a website.
  • Create a social media account.
  • Connect with other photographers.

With every step you take, you must try to keep in mind the reason you started your photography business. Strong dedication and passion are needed when promoting your business on the internet.

2. Create an Unbeatable Online Presence

home office business plan

If you do not exist online, you do not exist at all. One of the best and most convenient marketing strategies you can opt for is creating a website or a blog that you can customize according to your needs, preferences, and skills. Here’s how you can benefit from being present on the internet:

  • Gain popularity by writing posts on your website.
  • Create and promote a brilliant portfolio.
  • Pay-per-click ads.

Gain Popularity by Writing Posts on Your website

Are you good at writing? Increase your visibility by sharing your ideas, work and thoughts with the visitors who access your page. Let your readers, clients and followers know what you do, what inspires you and how you can transform photo sessions in unique and memorable experiences.

Get to know them as well through comments and messages. Be open to criticism and answer them in a natural and polite manner. Writing for your website will bring great exposure to your business. Make it fun and exciting. Maybe your verbal and written abilities are not your greatest asset, but we all know that your visual skills are. Keep in mind that your photos are advertising material.

Create and Promote a Brilliant Portfolio

Start selecting the works that can best represent and sell your qualities as a professional photographer and create a solid and attractive portfolio. Let images speak for themselves. Don’t forget to update your portfolio from time to time, so that it reflects not only your style, but also improvement and the ability to change and respond to a variety of needs.

Pay-per-click Ads

A great way to promote photography business is to take advantage of ads. If you have a budget for promoting your business, creating an ad for search engines may bring you a lot of visitors and potential clients. Internet marketing has become a widely used and affordable tool for owners to promote their business. Plus, it is an eco-friendlier and more convenient option as compared to promotional prints.

3. Take Full Advantage of Your Social Media Accounts

Social Media Applications

Whether you use Facebook, Google+Twitter or Instagram to showcase your work, it is time for you to start using these platforms as marketing tools. Making your photography business more visible online is easier than you think, but it requires time and dedication.

  • Post frequently.
  • Use hashtags.
  • Tag your clients.

Post Frequently

One of the best ways to promote photography business is to be active on social media. It is crucial to keep your pages updated. Post as often as you can. Invest at least one or two hours every day to keep your followers in the loop.

Wonder how often should you update your website and enhance your social media presence? If you have a blog or a website, it is desirable to post two to five times per week. Your Facebook and Twitter pages should be updated daily or at least every second day. Similarly, you can share photos on Instagram every day.

Use Hashtags

First, we have already discussed why facebook hashtags are important to your business. What is essential to mention again, is making sure you don’t over-tag your posts. Online marketing experts say that 1 or 2 hashtags per post are more efficient than 20. Using more than two hashtags will result in a lower engagement. Whether you use hashtags on Facebook, Twitter or Instagram, they will make your photos more noticeable. Don’t forget to watermark your images.

Second, make them as relevant and concise as possible. Do not use interminable hashtags just to comprise as much information as possible. Keep it sweet and simple! You can consider aspects such as location, type of photography, details of photographs. For instance, if you upload a photo of a bride, you can use #weddingphotography, #bridalphotography, #weddingdress, #brideportrait.

Tag Your Clients

Tagging clients is a communication strategy that can make you look more credible and approachable, thus being an effective method to promote photography business. This is an excellent marketing strategy as they can comment, share and like your posts, which means free advertising and traffic improvement. Engage with your audience and you will end up building a community of fans.

Exchanging links is another way to build a good reputation by getting into contact with quality people with whom you share similar background and interests. It is advisable to exchange links with photographers in your niche, but don’t hesitate to affiliate with other professionals in your field.

Don’t be afraid to let them know you appreciate their work. They will do the same which will increase your exposure and credibility with no cost. Also, getting in touch with the right people will enhance your professional development as well.

4. Update Your Profile – Be the Face of Your Business

Photographer with analog camera

Part of a creative field, shared by passionate professionals, a photography business, is not just about providing services and making a profit. It is about making a job out of passion, and nothing is more appealing than a self-motivated and enthusiastic photographer representing his/her own business.

Both your website and social media accounts should reflect who you are. Create a short description of what you do, write about your background and interests and make sure you don’t forget to leave contact details.

Let people know who you are as a professional, but also as an individual, write about what inspires you, about the impressive locations you shoot from and the amazing people you get to meet.

Also, give your customers the opportunity to express the way they feel about you and your work. For instance, you can create an inspiring testimonial page. Your clients’ recommendations will strengthen your reputation in no time.

5. Be consistent. Be creative. Be communicative.

Being present online is not sufficient if you are not consistent and communicative. Here are some other ideas you can apply:

Create a Newsletter

Building a constant relationship with readers and clients is essential. Create a newsletter to inform them about special posts, promotions, giveaways or anything that might be of interest for them. Send it to your subscribers every month.

Connect with People

Whether it is your partners, fellow photographers or clients, stay in touch with them.  You can create personalized greeting cards and send them by email on various occasions such as Christmas or birthdays.

Summing Up

Don’t forget to put passion in what you do. Nothing beats a passionate and inspiring person behind a business plan. These tips and tricks are a good way to get started with marketing and promote photography business online in a way that can enhance profit.

Do you have a few suggestions of your own? Do not hesitate to leave a comment.

Image Sources: 12, 34

Create a Compelling Digital Ad with Photography

Creating a digital ad today can be tough because there are so many ads that constantly bombard people while they surf the internet and while they’re in public. Your ad needs to rise above the competition and stand out in order to get noticed by people who are too busy to pay attention to most things for more than a second. Otherwise, you’ll be investing your hard-earned money in digital signage that simply doesn’t work.

One of the most effective ways to really grab people’s attention with your advertising is by incorporating stunning photography into your digital ads.

Hire a Professional Photographer for Original Images

Digital Ad

If you know what you want your digital ad to look like, you can envision what type of photography you want to include in its design. You should know what style of photography you want, as well as what images, in particular, you want. Once you have these specifications in place, hire a local photographer who can bring your ideas to life.

Hiring a professional photographer to get you brand new images will ensure that you’re only using original, eye-catching images that people have never seen before. Rather than resorting to using stock images that may be seen in other publications, ads, etc., you will have something fresh that will definitely make an impact and make your ad memorable.

Use Instagram Style Photos

It turns out that Instagram style photos that are taken out of the studio and without a lot of special editing effects, can be more eye-catching than other ads. So if you can’t afford to hire a professional photographer at this time, consider using an Instagram photo instead.

The great thing about using Instagram photos in your digital ads is the fact that they are really affordable, they’re natural and “organic” in appearance, and you can experiment with a variety of different images without breaking the bank. You can even create a series of related ads, each displaying a different Instagram photo, so that people will recognise a theme and remember your brand more easily.

Display Your Products Perfectly

Another great way to use photography in your digital ads is to perfectly display your products. Put them front-and-centre, with loads of detail, on a background that is colourful, natural, or white, so people will be able to see what makes your items better than others on the market.

Again, when it comes to getting great product photos, it’s best to hire a professional photographer with the equipment necessary to capture the smallest details, though you can opt to go with an Instagram style of photography instead to show your products in use.

Finally, if you are having trouble putting your digital ad together, hire an expert company, such as Videonations, that can get the job done for you in a short amount of time. This is the best way to ensure your ad will turn out exactly as you envisioned it, especially if your current staff is unable to meet your expectations.

Visual Storytelling Tips & Tools for Creative Photographers

Visual storytelling is, as the name suggests, a narration done through visual means. It is one of the most powerful communication methods available in the world today. Today, we’re going to discover the sheer force of visual storytelling, how photographers can use it and we’re also going to share a few tips and tricks with you on how to create a great visual story through your photographs.

Visual Storytelling and Its Power

We’ve all heard the saying a picture is worth a thousand words, right? Well, it’s true! Content might be the king, but a powerful photo will override a thousand words in a matter of seconds. In today’s society, people are always looking for access to quick information and we’re all very blessed that we can have access to it. If you want to create a visual story, then showing, instead of telling will help your story.

Child with toy bear cub

Promotion is the Key

Creating a good, even great visual story doesn’t guarantee its success. The thing that does guarantee success is promotion. Your online presence, as a visual storyteller and a photograph, needs to be strong. You need to promote your story or stories and ever social media website known to man. This means quite a lot of work and time, but without this promotion, your work will remain unknown to the masses.

Use Facebook, Twitter and Pinterest first and foremost. These three are the backbone of social media. Be active, be social and be present.

Caption Your Images

Even though an image is worth a thousand words, adding a caption to your images will help people put a name and story to your visual story. Try to keep it as brief as possible, you don’t want to bore people or to take attention away from the photograph. You should know that captions are easy to read and remember and should really capture the gist of what your photograph is saying.

3 Tools for Visual Storytelling

  1. Defrozo – when it comes to creating visual stories, Defrozo is THE tool to use. It is an awesome online workspace that enables photographers to manage their business and workflow online. Log in and you’re ready to create a free photography website to tell your visual stories.
  2. Storify – is a free tool to help photographers create their visual story and share it with the world. As Storify says on their home page, today, everyone’s a reporter and social media can make anyone source as events unfold.
  3. Magistro – is another free tool for creating video stories. Using snapshots, music and videos, you can make your visual story in a matter of minutes and promote it however you please.

5 Rules for Visual Storytelling

1. Know the Story You Want to Tell Before Taking the Photographs for It

If you have something in mind that you want to put into photographs, then it better be clear. Before you start creating the story with your photographs, you should know exactly what it is that you want to evoke. Having a clear picture of what you want to share with the world will make sharing and creating the story much easier.

2. Fact or Fiction?

Visual stories are usually facts, not fiction. As soon as you, the photographer, starts directing people on how to act in front of a camera, your visual story has become fiction. Try to be much a journalist as you can, try to present facts, which is why you need to include some factual details in your visual story for credibility.

3. Assumptions the Viewers Male Have to Be True

Because you’re presenting something that is fact, not fiction, all reasonable assumptions that your viewers are making have to be true. For example, we see a picture of a person crying, and we assume that the person was sad, not that they were acting and the crying fake.

4. Visual Storytelling Means Images, not one Image

Try to capture as many images as you can about the subject you’re trying to make a visual story about. You’ll have a much easier time to select the good ones!

5. Edit Like There’s No Tomorrow

Editing and sifting through your photos is hard. All the photos are your babies, but you need to pare away everything that’s not vital to telling your visual story. Be brave!

Image Source: depositphotos.com

The Best Photography Quotes Tumblr Has to Offer

Most of us are familiar with Tumblr, even though the website is popular particularly in the under 25 age demographic. But the perks and duties of being a well-anchored photographer include staying up to speed with social media, therefore most photographers are also at least a bit familiar with Tumblr even if they’re in their 30s and above. Well, during your Tumblr browsing, you may have noticed a trend which is both hugely popular among its users as it is very friendly to us photographers: the making and remaking of photography quotes, which end up being posted on other social media hubs (like Facebook, Instagram and Pinterest) afterwards.

No matter if you’re a fan of Tumblr or of this trend – which we admit can get a bit annoying, especially if your whole news feed gets over-crowded with lame messages stamped on cliché photos – you should see it as an opportunity. As a hobbyist photographer aspiring to break it into the pro league, the photography quotes trend can be a wonderful opportunity for you to promote your artwork. Just make a catchy image using one of your own photos, and then distribute it widely and hope it catches on, never forgetting to mention yourself in the credits somewhere. Don’t worry, even if the picture will be copied with no mention of its original source, the Google Images search algorithm will identify the source as you in no time, as long as you post the altered image on your blog first, before distributing it on social networks.

But to cut a long story short, here is a short list of the best photography quotes we found on Tumblr. You can use it as inspiration and, why not, you can also make the messages be quotes about photography and not just photography quotes, if you’d like. Don’t be afraid to play around: make the base black and white, use famous quotes by consecrated artists or writers or write your own message in your own voice.  It may sound like a cliché, but it’s true: as long as the message is heartfelt or witty or both, you’ll create the best photography quotes the internet has seen in a while. This is our list of 10 inspiring examples to get your mind started on it.

The nostalgic moment.

1

Nothing triggers an emotional response in people as fast as something which induces nostalgia. Whether it’s for one’s childhood, as in the example above, or for lost love or whatever, feeling nostalgic opens people up to the beauty of a photo-captured moment.

The powerful emotional message, set on an airy/dreamy or colorful background.

2

If the love or life quote is short, it’s even better, since it drives the point home faster.

The black and white background.

3

The same short and catchy emotional message can be written on a black-and-white background for a touch of class.

The poetic photo with a norm-defying message.

4

Few things are prettier than a colored powder flying through the air, and it makes the perfect background for an inspirational quote about being yourself or being different.

A nature scene meant to induce calm (or something else).

5

If the straight to the point quote is aimed at helping the viewer let go, no picture could be more appropriate for it than one of the sea.

The one with a pretty human presence.

6

A beautiful woman, even if she’s photographed from behind, can be the perfect background to strong inspirational messages or relationship advice quotes. Facebook is the best and most complete proof of this.

The arts and crafts featured in a photo.

7

Perhaps because everything tends to be so digitalized, internet users seem to be very moved when they see a picture of something which evokes hand work, if it’s framed and set in a beautiful way. Maybe it’s the yearning for real contact, maybe it’s the creative feel of it, it’s doesn’t matter. This kind of photo is yet again a very good background, especially for advice quotes. In this case, and the following images as well till the end of our list, it’s all not just photography quotes, but quotes about photography.

The simple background for a thought-stimulating message.

8

This great photography quote doesn’t really need much more than its own wit to stand out.

The vintage-style image.

9

Vintage inspired images are another crowd favorite it seems, and the photography quotes market caught up to it.

The handwriting.

10

A cute and funny way to deliver a quite is by simply writing it down in a pretty way and photographing it.

All in all, we hope you enjoyed our list of photography quotes from Tumblr and that you’ll maybe take some time to play around with your own photos, eventually. It may not seem like a very serious thing to do, but art often requires a break from seriousness. Have fun and unwind, you never know how popular your photography quotes can get.