2 Types Of Pricing – Which Is Right For You?

2 Types Of Pricing – Which Is Right For You?

In the world of photography, there are two ways to price what you do. The first way is to package everything out. You charge a low sitting fee and rely on the customer to buy packages and/or extra prints in order to bring in enough sales to manage your business. For...
The 3 Pricing Strategies Few Photographers Understand

The 3 Pricing Strategies Few Photographers Understand

Take a look at your prices and your packages. How did you come up with them? “I took an average of what other photographers online were charging and charge less.” “I just pulled some numbers that felt right.” “I charge what I would be willing to pay.” Do you see...
Price vs. Value: What Is My Photography Worth?

Price vs. Value: What Is My Photography Worth?

When you say “What is my photography worth?” are you asking: What price should I be charging for my photography? Or are you asking? What is the value a customer would get by working with me and having one of my images hanging on their walls? Aha. Two different things...
Do You Really Want The Help or Are You Just Making Excuses?

Do You Really Want The Help or Are You Just Making Excuses?

I had to laugh in an ironic sort of way. Why is it that the people that need the most help often are the same ones with the most closed minds? Let me paint you a story. A photographer runs a business, yet can’t seem to understand why she’s struggling to survive. It’s...
Is My 16×20 Print Worth $200 or $6,000?

Is My 16×20 Print Worth $200 or $6,000?

“This has always been a MAJOR problem for me. And namely, it’s articles like this that say “sell it at it’s real value” or “charge what it’s worth” or other such statements and then don’t go on to say what something is worth. I have no idea if a 16x20print print is...
3 Reasons You Should Be Raising Your Photography Prices This Year

3 Reasons You Should Be Raising Your Photography Prices This Year

Think people don’t have money to spend on your photography? Think again. The marketplace is a dynamic entity, always changing. If someone doesn’t have money, its because the money has moved on to someone else. Which means if your clientele isn’t spending or doesn’t...