About Dave Hughes

Computer Science graduate, Dave Hughes is the pragmatic guy of our team. No wonder he likes to call himself a ‘cool nerd’. His brightness and attention to detail are reflected into his new tech-inspired articles and reviews. He loves writing about new tools and useful resources designed to ease your effort.

Bird Photography – Top 8 Tips for an Amazing Shot

Bird photography is a challenging branch of photography. As with wildlife in general, capturing magnificent birds in movement and trying not to scare them away is quite tricky. Capturing birds in flight are one of the most difficult actions you can focus on, and finding your way around intruding elements such as branches or leaves is no piece of cake either.

Read our tips on how to master bird photography and you’ll be a contender for National Geographic contests in no time.

bird photography

Basic Bird Photography Tips

1.      Invest in a Good Camera

As much as we’d like to say that you don’t need fancy equipment to capture birds on camera, it wouldn’t be true. Wildlife photography is one of the most expensive fields of photography. Forget about taking your point-and-shoot out for a spin because it won’t do the job. If you want to take stunning, sharp pictures of the winged creature, you must invest in a fast DSLR.

Canon EOS-1D X Mark II, Canon EOS 80D, Nikon D500, and Nikon D5 are some of the best cameras for bird photography. However, these premium cameras are not for everyone, and you might want to look into less costly equipment. Pentax K-1 and Sony a99 are two cheaper, excellent alternatives.

Your camera should have a great autofocus system, and be able to handle a shutter speed of at least 1/2000 of a second, and 6 to 9 frames per seconds. Entry-level DSLRs can shoot decent pictures but they are not fast enough and you might have to spend more time shooting until finally getting that perfect photograph.

2.      Lens are Very Important

Professional bird photographers depend on their 500mm or 600mm lenses. However, these are quite expensive, currently selling for over $8,000.

For beginners, Canon EF 100-400mm, Nikkor 200-500mm , Canon 400mm, or Nikkor 300mm are the most affordable and efficient alternatives to the pricey telephoto lenses.

3.      Find the Proper Location

The most effective way to find the exact bird you’re looking for, or to find a great number of birds, is to contact a local bird-watching club. They, of course, know all about bird species, their habitat, and their migration patterns.

You can also go online and search the web for information. Locating birds is quite easy, as you can tell. And the good part is, no matter where you live, you can still find a few species to start exercising on. Then, you can move to more exotic, rare birds, and go on shooting expeditions for truly unique photographs.

humming bird photo

4.      Best Time to Shoot Birds

Light means everything when it comes to photography. When capturing birds on camera, we recommend you pack your gear and head to the location early in the morning or late in the afternoon. The light is amazing, and the birds are the most active during these times.

Then we have the time of tides. This is a key factor to consider when photographing at coastal locations. Start shooting when the tide rises because it’s then that the birds are drawn closer to the shore.

5.      Be Silent

Bird photography is all about being patient and silent. Let’s say you have found your bird and go about approaching it. Even a low sound is enough to scare the birds away. Furthermore, birds have excellent vision and it’s very likely they will spot you first.

As with any type of wildlife photography, it is important you understand the animal’s behavior. The key to a successful shot is to not act in a threatening way. Dress yourself in camouflage clothes and move slowly in approaching them.

yellow and white bird picture

6.      Use the Rule of Thirds

Through composition, we get to tell the subject’s story. You may have heard about the powerful technique called the rule of thirds. Here are the basics of it. You must imagine breaking down the image into thirds, horizontally and vertically, so that you get nine parts. The idea is to place points of interest along the lines of the grid or at the intersection of the four lines.

Furthermore, be careful with the background. Use a clean one rather than having too many elements in your picture. Fill the frame with just the bird, and have it contrast the background.

7.      How to Shoot

We cannot put enough emphasis on the importance of a good tripod, but when it comes to bird photography, you might want to leave it at home. It’s best you shoot handheld when the light is proper. When the light becomes dull, you can use a monopod as an alternative to a tripod.

Back to the light. Try to shoot only with the sun behind you. You are left with fewer issues such as bad exposure and color saturation, that you might not even be able to fix using an editing software.

Just as with any portrait, it’s critical you try to get the bird in its best pose. This can be quite tough given the head-turn. Watch the bird’s movement and try to anticipate new ones. Try catching it as it is facing the camera, with its head angled towards you and the body slightly away.

8.      Catch Them in Action

bird in action feeding photo

Birds rarely keep still, which makes capturing them on camera quite tiresome. However, you will get the most aweing shot if you succeed to catch them in full flight or while feeding. Make use of the burst shot mode when you have a lot of action going on. This way, you can take several pictures, and at least one is bound to be satisfactory.

Focusing on your subject will also be strenuous, and you must track the subject until locking focus and pressing the shutter button. Just as always, try to understand their behavior and to anticipate their next move.  Use Aperture Priority to have the suitable shutter speed controlled automatically. This way, you won’t have to change the settings manually every time the light conditions alter.

Luckily, trying to photograph birds while they are feeding is easier than when they are flying. When they’re hungry, birds tend to ignore humans. As long as you maintain a considerable distance, it shouldn’t be a problem to catch them in action.

Remember that no matter how great your skills are, there’s always an element of luck involved in taking a perfect shot.

IMAGE SOURCE: 1, 2, 3, 4

DSLR Astrophotograpy: A Difference in Style

DSLR astrophotography is the easiest way to get started with capturing the mysterious deep sky. Digital single-lens reflex cameras are the most versatile, and you can go from shooting portraits in the daylight to taking pictures of stars, galaxies, nebulae, and other astronomical objects, in the nighttime.

DSLR astrophotography has opened doors for everyone interested in one of the most visually rewarding fields of photography. DSLRs are easy to find, easy to use once you learn the ins and outs of making the optimal settings, and they also ensure high-quality images of the night sky. Top that with the fact that you can switch from the removable lens to a telescope that will act as the camera’s lens, and you get a fantastic device that can work just as good as a dedicated CCD camera.

dslr astrophotography milky way shot

Getting Started with DSLR astrophotography

· Camera

Generally speaking, any digital single-lens reflex camera is good enough to get you started with astrophotography. There are many DSLRs available, but those manufactured by Canon are the most appreciated among astrophotographers. It is the first camera maker to have cultivated this niche market with the first DSLR (the EOS 20Da) made specifically for astrophotography. Then, we got the Canon EOS 60Da, the 20Da’s successor, but there is little to no hope you’ll be able to find one to purchase. Although the model has been discontinued, Canon still incorporates many of its great features into the newer models. Nikon is the second best choice, and you won’t go wrong if you pick this specific brand for your astro shots.

Now, although DSLRs have the necessary features to ensure stunning images, there is one annoying function that astrophotographers hate. All DSLRs block the far-red end of the visible spectrum. That’s where the hydrogen gas fluoresces. Because of this, many people who are really taking astrophotography seriously have their DSLR modified. Photographers prefer to remove the infrared-blocking filter inside the camera and replace it with one that does just the opposite – conducts more of hydrogen emission’s red light. If you dare to have your camera customized, it is best you have a specialist look at it. Afterward, you will also have to play around with the color balance when shooting in the daytime.

One of the features you must look for when shopping for your DSLR astrophotography camera is the “Live View”. It will allow you to focus the lens or telescope far better compared to other methods.

· Lens

When capturing astronomical objects, you will want a wide angle lens. We recommend the following prime lenses for DSLR astrophotography: Rokinon 14mm f/2.8, Samyang 16mm f/2.0, Nikkor 14-24mm f/2.8, Sigma 24mm f/1.4.

· Tripod

You will need at least a decent tripod for your camera. Make sure it is stiff and stable, preferably made of carbon fiber. It is also important not to be too heavy because you will have to carry it around everywhere you go.

astrophotography beginner kit

· Remote Release Switch

A remote release switch lets you open the shutter remotely and keep it open as long as you push the button. This ensures you get the most reduced vibration and movement as possible when the shutter is opened or closed.

· Tracking Mount

A tracking mount is a good, although expensive, investment because it will help you track astronomical objects. There are different types of mounts, but the one you should be looking for is an equatorial mount. Since you will be using it with your DSLR and tripod, look for a compact one, because it will get difficult to carry all this equipment with you on your star-shooting escapades. We suggest you check out the Vixen Polarie mount that comes with a tripod.

Getting Started with Astrophotography


To shoot astronomical bodies, you will need to focus on infinity. The best way to do that is to use the Live View function and 10X magnification on the subject (star, planet, nebulae, or anything else). The vari-angle LCD screens on some cameras are perfect for this, especially when you point your DSLR at a steep angle.

There are a few considerations you must keep in mind. As a rule, always use the brightest object in the deep sky to focus on. Secondly, it would be best to set the lens on manual and set the focus scale to infinity. If the lens has an Image Stabilization feature, you must turn it off. Then, you have to play around with the settings. Set your DSLR astrophotography camera’s lens to the widest aperture, set the exposure mode to manual, use ISO 1600, and set the shutter speed to Bulb for a bright Live View display.


One of the basic rules of astrophotography is that faint nebulae and galaxies require a high ISO (800 or 1600) and constellations, stars, and star clusters, need a lower ISO. When using high ISO, unfortunately, you are bound to experience some noise. However, there are plenty of ways to improve your final picture thanks to the many image editing software available on the web even for free. Image stacking also helps reduce that annoying grain.

Nikon D810A shot of a nebuale


Shutter speed represents the amount of time the shutter is open to receive photons onto the sensor. As a rule of the thumb, you need a long shutter speed in astrophotography. Constellation shots generally run from 10 to 30 seconds. Capturing wide fields can last about 5 to 10 minutes, while shot taken when focusing through a telescope might run about 30 to 90 minutes.

Do test shots. Take a series of exposures and then double for each. You can start at 1 second, and then move on to 2 seconds, then 4 seconds, and so on until you get to 30 seconds. You can then examine the results and see what works. Different exposure captures can also be stacked for brilliant final images.

White Balance

Set it to daylight or, better yet, create a custom white balance. Experiment with white balance settings, and try setting it to Tungsten when shooting long exposures of the deep sky. This will fix the sky background which would otherwise take on a brown or red color.

Image Processing

As with any type of photography, your picture will not come out just as you wish it would. Your image will either be too dark, too bright, the colors might be off, and you will most likely experience noise when shooting very high ISO pictures. That is undesired, but it is entirely normal. You can acquire an image editing software that is specifically developed for astrophotography purposes. Some popular programs for DSLR astrophotography are Images Plus, DeepSkyStacker, MaxIm DL, or even the standard Photoshop.

Astrophotography Tips

tent under the night sky

  • High altitude is preferable, so you might want to consider a hike to get better shots of the night sky.
  • Wait until it gets really, about one hour and a half after sunset. But you can still shoot earlier in the evening if you have no other choice because there are changes you will get a nice mix of blue sky and a few early
  • Watch the forecast before planning your observations. Clear conditions are essential to capture stunning images.
  • Leave the city, and try to get away as much as you can from any source of artificial light. Also, shoot in a direction away from towns.


Astrophotography Equipment Guide: Everything Useful

Astrophotography equipment means anything from a camera to an image editing software. Your astrophotography kit can contain dozens of devices, some affordable, some quite expensive. This is one of, if not the most, costly field of photography. You will want to start off with the basics, but in the end, after you completely fall in love with astrophotography, you will feel the need to buy all the wonderful devices that will help you capture the most mesmerizing images of the deep sky.

astrophotography equipment

Astrophotography Equipment – The Ultimate Stargazer Kit

  • Astrophotography camera

There are many types of cameras you can use to shoot the stars, galaxies, nebulae, etc. You can capture astronomical objects with a DSLR camera, a dedicated CCD camera, a point-and-shoot, and even the standard webcam.  As you can see, there are options to suit every pocket.

However, we would recommend you choose to go for the DSLR.  Digital single lens reflex cameras are easy to find, offer high-quality images, and you can use them in your day-to-day life. DSLRs feature removable lenses that come with a variety of focal lengths to fit your astrophotography need. For excellent results, attach a telescope to the camera to act as a lens. You won’t be disappointed. Additionally, you get full control over the shutter speeds, the aperture, and ISO.

  • Telescope

The second most vital tool of astrophotography equipment would be the telescope. The type of telescope you will choose to invest in (and mind you, they are pricey) largely depends on the kind of astrophotography you are into. The three common types of telescopes used for astrophotography are the Newtonian – the most affordable, the Schmidt-Cassegrain, and the Refractor – the most expensive.

Large telescopes are costly and also require expensive mounts. Beginners might want to start with a small refractor and add a field flattener to fix some of its issues. You can find out more about the best telescopes for astrophotography here.

telescope with a dslr attached

  • Mount

You also need a good mount to add to your camera and telescope in order to track the stars. There are many types of mounts, but the most used for astrophotography are the equatorial and the horizontal ones.

An equatorial mount has one of the axis directed towards the north or the south pole. This way, the polar axis is parallel to the Earth’s rotation axis.

A horizontal mount has one axis directed towards the zenith and controlling the azimuth angle, while the horizontal axis controls the elevation angle. This type of mount is not the ideal option for astrophotography.

Use an equatorial mount for your astronomical imaging because they are the best for this kind of photography, and they come in different price ranges. Some are quite affordable, and you can spend as little as $200 on a decent mount, which is quite cheap considering these devices can get up to hundreds of thousands of dollars.

  • T-Mount

When hooking your camera to a telescope to use it as the camera’s lens, you will definitely need a T-mount adapter. You can find one specially made for the type of camera you use, whether you use a Canon or a Nikon. You will place it on the body of the camera and then insert it into the focuser of your scope. It is a cheap little tool, and you can spend less than $50 on one.

  • Autoguider

Another addition to your astrophotography equipment is the autoguider, used to keep your mount focused on the target, be it a star, a star cluster, nebulae, and more. You have two options: either choose a guiding telescope or an off-axis guider.

Guiding telescopes are mounted on top of the primary telescope used for imaging. Then, a guiding camera is plugged into the scope, and you can control it using a software on your computer. If choosing this method, consider the fact that you will also need to invest in a guide scope ring that is placed between the guiding scope and the main telescope.

Off-axis guiders are small devices with a little prism. Just as with a guiding scope, a camera has to be connected to the off-axis guider. This is a very precise method, and you won’t need to carry a second scope with you on your shooting trips. However, you have to be sure that your off-axis guider is well built and both it and the guiding camera are as sensible as possible.

astrophotography autoguider

  • Remote Release

A remote release is used to open the camera’s shutter without touching it. This prevents any movement and vibrations that may blur your pictures. The either wired, and wireless remote release only opens and closes the shutter once per every pressing of the release button. A timer remote controller offers more advantages because you can program a series of long exposures and pauses between frames.

  • Software

When it comes to astrophotography, there are plenty of software that can help you achieve the best results. The great thing about it? It’s one astrophotography equipment you won’t have to worry about having to carry with you and weighing heavy on your back.

The astrophotography software you should look into include DSLR camera control, image acquisition automation, software-assisted focusing, autoguiding software, image calibration software, photo stacking software, and editing tools.

With the help of astrophotography software such as camera control or software-assisted focusing, you can control the most important functions and settings of the camera using your computer. This means features such as ISO or shutter speeds to focus. Autoguiding software also helps you obtain higher tracking accuracy. The image acquisition automation software allows for many short exposure captures at specific time intervals that you can ultimately stack or combine. Through image calibration software you can get rid of some unwanted fixed signals or correct signal modifications.

startrails  software

Finally, you will want to adjust the color, brightness, noise, and more. There are many post-processing software available, some specially developed for astrophotography, some for universal use (Photoshop, for example). You can use programs such as Images Plus, IRIS, AstroArt, AIP, Startrails or you can stay with the classic Photoshop that has countless features that will really make your pictures pop.

Lightroom is also a good solution when it comes to basic corrections. It is also an excellent tool for organizing, managing, and also sharing your astronomical pictures.


Best Online Photography Schools to Get You Started

Whether you are an amateur photographer or a more seasoned one, an online photography training course is exactly what you need to refine your skills and knowledge in this form of art. Learning photography anytime, anywhere and in your own available time is perhaps the greatest benefit offered by an online photography school. Maybe you want to develop your Photoshop skills, your portrait photography knowledge, and abilities, or you just want, to become an expert in travel photography. No matter what your passion is, some of the best online photography schools out there offer detailed courses and even one-on-one training. Today we will look at some of the best online photography schools and see their major advantages.

online photography schools

The New York Institute of Photography

One of the most prestigious accredited online photography schools, the New York Institute of Photography offers nine online photography courses that address both the amateur photographer and even the professionals. All the online courses are prepared by pro and awarded photographers, and the school itself is licensed by the New York State. Let’s take a look at this online photography school and its great offer.

Online Photography Courses:

  • Beginner Photography Course: this course introduces the amateur photographer into the digital world, teaching them the basics of this art;
  • Professional Photography Course: it is specialized in landscape, nature, travel, journalism, weddings, portraits, studio photography and still life;
  • Photoshop for Photographers: prepared by Adobe certified experts, the course offers introductive and advanced teachings in Photoshop, Lightroom, and Elements;
  • Video Making Course: it is dedicated to advanced photographers who want to step up their game and become pros at using the video cameras as well;
  • Wedding Photography Course: it teaches the participants the professional techniques of wedding photography;
  • Portrait Photography Course: it teaches the participants the fine-tuned techniques of capturing individuals, groups of people, children and pets;
  • Travel Photography Course: one of the most appreciated courses, this one trains the participants in learning the language of travel photography, including landscape, nature, still life but also photojournalism and documentary;
  • Marketing for Photographers: dedicated to pros, this course teaches photographers to find their business niche, sell their products and brand themselves successfully.

Academy of Art University

The Academy of Art offers an accredited Photography online course that allows the students to obtain an Associate of Arts, a Bachelor, and Master Degree in Fine Arts in Photography. One of the greatest advantages of following this online photography school is that it provides the participants not only with the best photography courses but also with recommendations for their future. In other words, it teaches its graduates what to do with their degrees after finishing the courses. The Academy of Art University focuses on three main and important fields of photography:

  • Documentary
  • Fine Art Photography
  • Advertising / Photo Illustration

Future-oriented, the experts teaching at this online photography school emphasize on the graduates’ ability to find the best working niches and start a successful career.

The Icon Photography School

Combining theory with practice, this is one of those online photography schools offering a wide variety of courses for the beginners and the advanced photographers. Combining theory with practice, this school doesn’t emphasize on deadlines, but it does indeed emphasize on quality. The courses are prepared by some of the most appreciated pro photographers and they have an element of novelty which is important to be highlighted: the courses teach more than just skills, they teach the participants to immerse in the world and see it with different eyes, sense it, feel it and understand it from a unique point of view.

Online Photography Courses:

  • The Gold Package: this 14-course module teaches the participant to re-discover his/her world, manipulate reality through the use of the camera, create dramatic effects, make advanced compositions and even create their portfolio for future employment opportunities.
  • The Silver Package: based on 14 modules, this course teaches participants to find inspiration from photography masters, manipulate reality, use specific color techniques, discover their style and create advanced compositions.
  • The Bronze Package: organized in 14 modules, this course introduces the participant to the world of photography and the discovery of the world through the camera lens; it also teaches participants different photography styles and basic photography compositions.

Bryan Peterson School of Photography

One of the most prestigious photography schools online, Bryan Peterson School of Photography uses some of the best instructors in the country. They are specialized in different types of photography (from advertising to creative portraits and beyond), thus offering their students a very wide area of expertise. The courses address everybody, from beginners to pros, allowing them to either set the foundation for a future career in photography or develop on their hobby.

Online Photography Courses:

  • Understanding Exposure
  • The Art of Seeing
  • Mastering Nikon Flash Photography
  • Mastering Canon Flash Photography
  • Capturing the Face
  • iPhone Photography
  • Posing and Directing
  • Photoshop Elements Essentials
  • Travel Photography I and II
  • Food Photography Au Naturel
  • Intro to Lighting with Strobes
  • Photography Magic
  • Pet Photography
  • Street Photography
  • Capturing the Beauty of Flowers
  • Lensbaby Magic
  • Stretching Your Frame of Mind
  • Creating Compelling Compositions
  • Fine Art Nature Photography
  • The Use of Gestalt in Photography
  • Photoshop Layers Fundamentals
  • Introduction to Food Photography
  • Lightroom for Everyone
  • Wedding Photography

The online courses of this online photography school last 4 or 6 weeks. At the end of the course, the participant may opt for another one, thus strengthening his skills and increasing his chances to become a professional photographer in a chosen area.

The Photography Institute

Dedicated mostly to beginners, this is one of the best online photography schools for those who want to test the waters and get the best introduction to the world of photography. Prepared by professional freelance expert photographers, the courses include interactive assessments and permanent mentorship. The main goal of the online course is to transform the amateur photographer into a pro who can make a living from freelance photography. The Photography Institute focuses on all aspects of photography, ranging from the use of the camera to selling high-quality photos to newspapers and websites.

There are plenty of other online photography schools, and if you are interested in taking such online courses, we recommend you to carefully analyze each and every one of them, depending on your skill level, passion, or interests.

For further info, take a look at our selection of top photography schools in the US. If you have any questions or suggestions, drop us a line in the comment section below. Cheers!

How to Copyright Photos: a Short & Comprehensive Guide

A professional photographer’s work is his or her signature. Before you distribute and share your photographs online, it is important to understand what copyright protection and image safety mean. In this short guide on how to copyright photos, we will try to answer the following ardent questions:

  • what is copyright?
  • what does a copyright infringement mean?
  • how can you protect your photos online?
  • how do I get a copyright for my photos?
  • how to watermark your photos.
  • how can you make photo copying more difficult for Internet users?
  • what is the difference between buying a print and purchasing the copyright?
  • how can you check where your photos are being used across the Web?
  • how to encourage people to share your photos and protect your rights at the same time.  
copyright stamp reading intellectual property
Copyright Stamp

Understanding Copyright: How to Protect Your Photos Online

What Is Copyright? To put it simple:

Copyright is a legal term that refers to the rights given to a creator for his or her artistic work. This can be literary (books), visual (photographs, paintings), audiovisual (films), sculptural, or performative (plays).

*Computer programs, maps, and drawings are also included.

Secondly, copyright is classified as an intellectual property (IP) right. IP is defined as a product of creativity, the creation of one’s mind. Besides copyright, intellectual properties include patents and trademarks.

What does a copyright infringement mean?

A copyright infringement is the use of a work protected by copyright without the author’s permission.

By “use”, we understand the distribution and reproduction of the work, as well as the production of derivative works. Examples of copyright infringement:

  • copying an image by using photo printers for commercial purposes;
  • publicly displaying an image online without crediting the author.

Naturally, a photographer is interested in spreading his work through diverse mediums of communication not only on social media. While it is difficult to control the printing and actual reproduction of your images, it is not only easier but also essential to protect them online.

Posting and promoting your images either on your website or on social media pages has the advantage of targeting a broader and more accessible audience. The disadvantage, though, is that it is much easier for people to “steal” your work. Smart sharing on Facebook, Instagram, Pinterest, Tumblr and so on, should thus be accompanied by a copyright notice.

How to Copyright Photos?

#1. Register Your Photos with the U.S. Copyright Office (or a government body that deals with intellectual property rights and copyright infringement in your country) 

While most of your photos are automatically protected from the moment of their creation in the US, UK, and Canada thanks to the Berne Convention, you may want to register your high-value works with a government body. The advantage of such registration is that you can recover damages in case of unauthorized use of your photos.

Registering your copyright involves three steps:

  • an application for copyright registration that will include personal and non-personal information such as your name, address, title and year of your photographic work, date and country of publication.

Note: you can also register unpublished photos.

  • an applicable fee you can pay online – you will be required to make the payment before you get to the next step;
  • a deposit which implies sending one or more copies of your photos. You can either upload photos electronically or send hard copies by post to the Copyright Office.

Registrations of photographs (visual arts works) should be sent to the following email address:

Registrations for visual arts works should be addressed to:

Library of Congress
Copyright Office- VA
101 Independence Avenue, SE
Washington, DC 20559-6000.

Official Source: Chapter 4 of the Copyright Law of the United States of America. Also, more eCo tips are available in a less difficult language (not so many legal terms and definitions as the actual law statement).

Pro tip: If you are about to sue someone for copyright infringement, and you haven’t registered yet, consult a lawyer first. If it’s a fair use, there is no point in paying the application fees. On the other hand, an illegal use of a copyrighted work is subject to fines starting at $2,500 and reaching $25,000.

Copyright symbol made from a collage of images

Copyright Sign – Conceptual Illustration

#2. Use the Copyright Symbol on All Your Photos – ©

The copyright symbol is part of the so-called copyright notice. There are three essential parts to it: the “©” (or its substitutes – “copyright” or “Copr.”), the year of publication, and the name of the copyright owner.

Although it is not legally required to use the © symbol on your work, it is a way to declare ownership and improve the visibility of your name.

#3. Watermark Your Photos

We have to admit that watermarking your photos may affect the aesthetic experience of your viewers. Yes, it is a free method of advertising your work and of building your personal brand as a photographer. If done improperly, though, it can actually have a negative effect on the overall aesthetics of your image.

On the other hand, the Internet is not a safe place. Almost any user can download your photographs posted on social media sites like Facebook or even Flickr. There are settings that allow you to control which images are free for download, but any Internet savvy can easily copy them.

Adding a watermark to your photos may be, then, one of the solutions to protect your photos online. We have a few tips of you:

  • make sure it is a subtle, unobtrusive watermark.
  • place your copyright notice at the bottom of the photo and never on the entire image.
  • use either your brand name or your website’s URL: e.g. David Hughes Photography or davidhughesphoto.com.
  • use a nice font.

How to watermark photos in Photoshop

If you are an Adobe Photoshop user, this process can be very easy. Just use the Type Tool and place the copyright notice in gray at the bottom of your photo.

You can also watermark your photos by creating a new layer, create the watermark text or design there, adjust transparency, and apply any effects you want (Outer Glow, Bevel and Emboss).

You can, of course, add a watermark to your work with the help of the software you commonly use to edit photos. A popular alternative to a watermark is creating a frame and placing your copyright notice within it.

How Can You Make Photo Copying Difficult for Netizens?

If you promote your photography business online and wish to protect your photos from copying, there are other two methods you can apply:

  • disabling the right-click option prevents users to quickly save the image on their computer. Instead of the “save as” option, they will get a notice stating that the photo is protected by copyright.
  • using a hidden foreground layer; place your photo on a blank foreground image and whenever someone right clicks to save it, they will download the blank image.
  • breaking the image into tiles – this is a time-consuming image protection method as it involves separating and uploading the image as a sequence of smaller tiles. If someone wants to download it, they will get only one tile. Although effective, this way of protecting your photos another disadvantage: it may result in slow loading time for your website.

Is There a Difference Between Buying a Photo and Purchasing the Copyright? 

What we want to highlight here is that when someone buys a work of art or simply pays for a print, it does not mean he or she becomes the copyright owner.

Consider, for instance, the selling photos websites across the web. These sites sell images that are in between the full restriction of “all rights reserved” and the public, free use. The principle is simple: you pay for a high-quality photo, but you do not become the creator of that visual product.

Copyright ownership can be transferred for a fee. Similarly, you can pay for a license to use a work protected by copyright by negotiating with the owner. Any copyright transfer or license needs to be recorded with the Copyright Office.

Can You Get or Display Legal Copies of Fellow Professionals? 

How can someone, then, copy, distribute, publicly display, or reproduce the work of a photographer without the risk of a copyright infringement? Photographers and authors of other types of artistic products are happy when their work gets recognized. Equally, most of them are happy to discuss options for reproducing their images.

What you should do is check the image you want to use for copyright information. The image may be subject to a Creative Commons license which allows you to distribute the copyrighted work freely.

In any case, you can also contact the author, and kindly ask for a photocopying permission.

Learn more about the six types of Creative Commons licenses and their agreement with the copyright law, on the CC official website.

How Can You Check Where Your Photos Are Being Used Online?

Checking where an image of yours is used across the web is not that difficult as you think. You can use TinEye, which is a free image search tool based on a 13.5 billion image index. All you need to do is upload your image or type your image URL and you will be provided with pages of results pointing to its online locations and uses.

How to Encourage People to Share Your Work and Protect It From Copyright Infringement

One of the non-restrictive image protection options you have in this case is using a Creative Commons license.  This will allow users to distribute your work for personal or noncommercial, editorial purposes.

Also, you can kindly ask your followers to share your images together with an attribution.

How to Copyright Photos: Essential Things to Remember

  • Your photographic work, published or unpublished, is protected from the moment of its creation in compliance with the Copyright Law of the United States of 1976.
  • Note that if you want to benefit from the recovery of legal fees and other damages in case of copyright infringement, you need to register with a government body such as the Copyright Office in the US.
  • Copyright is a legal right given for a fixed period of time. To be more precise, in America any work created after January 1978 is protected upon copyright registration during the life of the author and 70 years more after the death of the creator. If the copyright is expired that means that the work belongs to the public domain and it is free for use. 
  • A copyright infringement may result in civil and even criminal penalties.
  • It is important to control the reproduction of your photos as they can have a significant impact on your income. This is particularly important for professionals who rely on photography as their primary source of income.
  • Watermarking your photos should be subtle as not to affect the viewer’s experience.

We hope our guide on how to copyright photos will point you to the right direction. No matter what method you choose to protect the images you share online, total safety cannot be guaranteed.

That is why we recommend you to keep a close look-out over your online photos and take action in case of any violation of your rights. While only large scale copyright infringements are worth taking legal action, you can reach out to the people using your work and ask them to remove it or pay for it.

For any other questions or suggestions you may have in mind, do not hesitate to leave a message in the comment box below. Keep your photos safe! Cheers!

How to Choose Unforgettable Photography Business Names

Dear photographers, welcome to another article on how to grow your photography business. This time we want to be more specific about choosing memorable photography business names. In the past we have written about choosing the right name for your photography business  and we’ve briefly discussed about the topic in our post on starting a successful photobiz too. As there are so many aspects to consider, we’ve thought it is high time to come up with even more useful, updated info and illustrative examples. Be it funny, catchy or just super-easy to remember, a photo business name can attract more exposure, and thus more clients.

You can find plenty of tips and tricks across the web and still find it difficult to choose the ‘perfect’ biz name. We love it when our articles are as helpful and specific as possible, so let’s have a look at other photographers’ choices that proved to be successful.

Before going further, keep in mind that the perfect photography business names not only should be unique, but also steal a smile.

1.      Catchy Photography Business Names Encountered Online

What would attract the attention of future clients more than a humorous business name, especially when related to photography catchy phrases? Check out these names already taken by fellow professionals from around the world:

Pin Me Up Photography

Just Shoot Me Studio Photography

You Should Be Shot Photography

Flash Me Photography Studio

Shutter Up Photography

Strike a Pose Photo Studio

Which one grabs your attention? Would you choose any of these?

2.       Creative Business Names Encountered Online

Another way to enhance the presence and popularity of your business in your area is by associating your name with your niche or with something able to inspire a sense of wonder. For example, if you are a wedding photographer, find a creative formula to link it to what distinguishes your sector of expertise. As seen below, phrases like ‘I Do!’ or ‘Kiss the Bride’ and ‘photography’ make a perfect combination. ‘Two of a Kind Wedding Photography’ could be another option to consider.

Also, if you are a portrait photographer go for something like ‘Breathless Portrait Photography’, ‘Frozen in Time Portraits’ or something simple like ‘Natural Beauty Portrait Photography’.

What do the following photography business names suggest to you? Is there any of them which you find appealing?

‘I Do’ Photography

Honey Lens Photography & Videography Art

‘Kiss the Bride’ Photography

Kiss Me Boudoir Photography

Kiss Me Hello: Photography for lovers of love

Kiss Me in Paris

Kiss Me Again Photography

Full Exposure Photography

Fluttering Shutter Photography

Captured Moment Photography

3.      Memorable Business Names Encountered Online

A powerful business name should not only be catchy but also short and easy to remember. Here are some examples:

Mom & Pop Photo School

Cool Kids Studio

The Photo Phactory

4.      Turn Your Name Into a Brand

Depending on what your business aims are, using your name is not only the most convenient option when looking for business naming, but also a great idea if you consider building a brand.

As you are at the center of your business it is simply natural to use your own name to promote your services. But building a brand takes more than using your name in reference to your photographic work. If you take a look at huge names in the industry, these photographers have built strong profiles and also a fan community.

What to Consider When Turning Your Business Name Into a Personal Brand:

  • Think of your business as to a brand character and make your profile contain both personal and professional information. Fans and clients alike are always crazy about the private life and preferences of the ‘artist’. Spice your About Page up, in case you have a website, with things that not everyone knows about you.
  • Engage with your clients. Give them the opportunity to reach out to you in diverse forms. Feedback is important.
  • Share your expertise. If writing is your thing as well, why not creating a blog where you can share your experiences and talk about projects? Your followers would love it.
  • Networking is the key to any promotion strategy. Your business name will stand for all your social media profiles, which would definitely bring you more exposure.
  • Consider your branding name in every little thing you do related to your business, from interacting with your clients to participating in different events and workshops. Your name is your brand.

What do the following photography names say to you?

Dimitris Theocharis Photographer

Luigi Bussolati Photographer

Bjorn Lofterud Photographer

Jasmine Jade Photography

Joe McNally Photography

Timothy Hogan Photography

David Bostock Photography

Thomas Kettner Photography

Kazuha Matsumoto Photography

Nicholas Samaras Underwater Photography

Your photography business name should convey a message. Maybe it is the promise of a memorable experience, maybe it inspires something highly creative. Anyhow, it should capture the attention and curiosity of your clients just like your amazing pictures do.

Choosing the ideal photography business names is essential for gaining more popularity. However, it is only one marketing objective among others. Before choosing it, make sure you know your target audience and what new opportunities such a name can attract in your market.

If you are interested in promoting your business online, for instance, take note that your website bears your biz name which practically makes it your visiting card. Before deciding on it, check if the domain is available as to avoid an unpleasant surprise.

Also, your photo business name will appear on all your social media sites. Is your biz name catchy enough to get you more clients?

I hope you this post proves useful to you. If you have any suggestions or thoughts to share on the topic, feel free to leave a message in the comment box below. We love it when our readers engage with our content.


Starting a Photography Business: Practical Ideas


Dear readers, starting a photography business today is no piece of cake. But we are here to share experiences, ideas and successful tricks. As we have already discussed the basic steps you need to consider when starting your business, we want to bring forward practical ideas on how to enhance your chances on the market. As you have all experimented, photography is both an amazing field of practice and a tough business. So, let’s have a look at some aspects that can contribute to your success. These are really small things, but you will be surprised how well they can work for you if taken into account.

Your Photography Business Name

We all know how choosing the ‘perfect’ photography business name can be maddening. That is why, we thought about a few solutions for you.

  • Use Your Own Name

Maybe you think using your name for your business is a dull idea. We don’t say it’s not, but you cannot be wrong by doing so. This is what famous photographers do, isn’t it? You can use your nickname or associate your name with funny words to make it more interesting.

  • Check Successful Photography Business Names

Don’t hesitate to learn from other professionals. This does not mean you can copy company names!

  • Brave Enough to Step Out of the Ordinary?

Wonder how to create a crazy, innovative and unforgettable name for your photography business? Use catchy phrases related to photography like ‘pin me up!’, ‘say cheese!’, ‘just shoot me!’.

Photography Business Cards – a Must

Business cards are a must in our industry. Not only they are a cheap means to promote your photography business, but they are also a chance to promote yourself. We have already mentioned how important these little things are for your image when we’ve touched on how to boost your business performance.

Here are some tips to consider when you design your photography business cards:

  • Create a logo or a special ‘something’ that best represents your business idea.
  • Use one of your best shots.
  • Mention the photographic niche you are specialized in: portrait photography, wedding photography etc.
  • Keep them handy everywhere you go.
  • Give your photography business card to fellow professionals, clients and people who ask for them.
  • Prospect appropriate situations to hand out business cards such as: trainings, meetings, non-commercial and social events.


nice photography business card

© Jessica Ames Photography Business Card

Special tricks:

  • Hand-write something on the card you give, maybe a secondary email address, phone number or mailing address. This conveys to your card not only a personal touch, but also a greater visibility.
  • If you have a few favorite places you enjoy having your coffee, working, or grab something to eat, leave your business card when you pay and write something like: Thank You!, ‘Nice Place’, or ‘Nice Service’.

Flyers, flyers everywhere

Photography business flyers allow you to make your name, logo and details more visible than a business card. Of course, they belong to different contexts.  If business cards are to be as concise as possible, yet creative, flyers should contain more information about your business.

Wonder where and how to make some? Your photography business flyers can be done by yourself, or ordered and printed by someone else (someone who provides professional printing services).

How to enhance their effectiveness:

  • Think about essential content by answering to the following questions: who?, what?, where?, how much?.
  • Don’t be afraid to stand out from the crowd: bring something new, write something different.
  • Target your audience.
  • Add a short message about the kind of services you provide.
  • Provide an idea about your style either in words or visually.
  • Make flyers for different occasions or photography sectors: Wedding Photography, News Photography, Sport Events Photography and so on.
  • Highlight promotional aspects. Maybe your clients can benefit from some discounts or specials.
  • Don’t forget to leave your contact details.
  • Add your social media page names as well so people can reach out to online as well. Flyers, as well as business card are excellent networking tools.
  • Ask people who have viewed your shots to share their feelings in a few lines and include some of their thought in your flyer.

Starting a photography business is not just about money, plans and advertising. It is about the promise and reality of providing excellent services and experiences. ‘What makes you a good photographer?’ should be the first and last question to ask yourself when building a photography business.

Image Sources: 1

Brief Intro to Real Estate Photography

Real estate photography or also known as architectural photography is an important part of the commercial photography niche. Those operating in the real estate photography business are aware of how challenging and attractive this job is. If you have just began or consider beginning to work in the field, here are some useful tips and information to help you keep up with clients’ demands.

What is Real Estate Photography?

To put it simple, real estate photography reduces to images showcasing properties for sale. This doesn’t mean that this type of photography is less creative than others. It is true that real estate photography limits your artistic freedom and it is driven by marketing purposes more than any other niche. What is the advantage than of pursuing a career in this sector?

Is real estate photography profitable? As in the US today, real estate is one of the most competitive industries, we can clearly say that yes, now is a good time to start a business in this area. Even if you love performing in other areas as a freelance photographer, real estate photography can be a great opportunity not only to earn some extra cash, but also to improve and diversify your skills.

Basic Equipment Needed

What you need to get started is a digital camera, lenses, tripod, and a computer which will allow you managing the post-processing phase.

  • Camera and Lenses

Real estate photography is a competitive area for professionals like you. That is why a good DSLR is your best bet. Choose one with high ISO performance for indoors shooting, and the possibility of using off-camera flash.

As regards the type of lenses you should use, wide angle lenses and tilt-shift lenses are a must for this type of photography.

While wide angle lenses are meant to help you shoot narrow spaces like bathrooms, tilt-shift lenses increase the depth of filed and enable sharper, high quality images taken outdoors. Tilt-shits lenses are required when shooting wider spaces, mainly correcting converging verticals.

The only thing you need to be super careful with is not to distort images by getting too enthusiastic with the use of lenses.

  • Tripod

Tripods are the key to a professional outcome, among others. We advise you to choose a sturdy duty one used for studio purposes. If you are at the start of your career and wonder what type of tripod would fit your needs best, check our post on top considerations when buying one.

  • Photo Editing Software


Not all images will turn out the way you or the client want. That is why a good knowledge of either Adobe Lightroom or Photoshop can save your life.

The Importance and Specificity of Lighting

It is never enough to emphasise the importance of lighting in photography. Needless to say that natural light sources are desirable in comparison to artificial lighting techniques. Let’s have a look at what you need to keep in mind depending on whether you shoot outdoors or indoors.

  • Exterior Real Estate Photography


Once you have been contracted for a real estate photo job, first thing to do is check the weather forecast. Also, planning is really important prior to the photo shooting. Ensure you are there early in the morning, take the equipment you need and get ready to spend a few hours working. Leave some time for post-processing too.

While on the scene, avoid shooting in the sun and search the angles that enable a broader perspective over the property. If there’s a yard, patio or garden, take advantage and capture a wider area.

exterior real estate photography

Great exterior images also benefit from an overcast sky. Don’t forget to take it into account.

  • Interior Real Estate Photography

First thing to consider is profiting from window light. Apart from that, you will need to work with interior light sources and even turn to supplemental light for dark corners.

interior real estate photography

Using flash is common for real estate photography as the time of shooting is too short for mastering sophisticated lighting techniques. In this case, be careful with the exposure of the image. Using a flash requires adjusting camera settings, like ISO, shutter speed and aperture.  We have already discussed about ISO settings in low light conditions. Have a look at our post on ISO and learn more about how to capture high quality interior images.

The Advantages and Disadvantages of Post-Processing in Real Estate Photography

Editing tools such as post-processing software are essential in improving images of the property you were assigned to shoot.

The main advantage of post-processing real estate photos is pricing. Special editing will result in some extra cash for you as edited photos are charged more as compared to unprocessed ones.

However, real estate agencies demand accurate images. The key to a successful real estate photo editing process is thus making properties look amazing without distorting reality.

Real Estate Photo Format and Aspect Ratio

If you are new to real estate photography, inform about the marketing media format and aspect ratio preferred by real estate clients and use your equipment and tools accordingly.

Normally, each real estate agency decides on what photo dimensions and format are required for their websites. As a tip, try to get familiar with MLS sites and requirements in your area. These sites usually process and send images to regional and national real estate sites.

If you found this post useful or have any questions and suggestions, don’t hesitate to drop us a line.

Image Sources: 1,2

How to Boost Your Photography Business: Top 5 Resources

Do you want to improve your marketing skills and boost your photography business? Here are just a few amazingly cheap resources you can benefit of to enhance your business performance.

Top 5 Resources to Boost Your Business Performance

We often associate marketing resources with complicated strategies and methods that can be developed and applied only by specialists who have a thorough knowledge in the field. There’s nothing more false, especially when it comes to individuals who build up a business driven by passion and determination.

Vintage Camera

Yes, we know you are the artist and your customer service skills might be limited to interacting with clients during photo sessions. But you will be amazed on how many low cost marketing strategies you can implement yourself. What you need to do:

1.      Get Expert Advice

Starting a photography business or a business of any kind is not so difficult as compared to building a great reputation. If you consider starting one or just improving your visibility and performance on the market, the easiest way to gain more skills is by asking for help.

In the US there are many nonprofit organizations dedicated to help you create a business plan or provide you with useful and innovative business ideas. All you need to do is search for one in your local area and give it a try. It is free, it is accessible and it might be very efficient.

The best resources you can access, though, are your fellow experienced photographers. Nothing beats practice. So, try to connect with local established photographers who can show you the tricks of running a successful business.

2.      Participate in Workshops

Another great and interactive resource is participating in workshops. You can sign up for workshops on general marketing topics, but let’s face it, they might be boring and bring more specialized information than you actually need.

What I would recommend is finding as many workshops and seminars led by professional photographers. These are essential for photographers in their first years of business as other professionals can share not only their knowledge and skills in the field, but also their marketing experience. Learn how to grow your business from experienced photographers. 

Keeping in touch with your professional community it is essential not only to get inspiration, but especially to keep yourself updated with everything moving in the industry.

3.      Attend Photographic Events

Attending photographic events is not a waste of time. It is called networking and it is a clever way to promote your services. It might be actually the perfect occasion to observe how things are done from the advertising point of view, and a great opportunity to make yourself known both by potential clients and partners.

If you haven’t already created a set of business cards, it is time to get some. Not only they make you look more professional, but they can also transmit much about you. ‘Don’t judge a book by its cover’ is a phrase which does not apply at this point in your business development. Your cards should be as creative and promising as the services you provide. Be inventive and experiment with different formats for different occasions and audiences.

4.      Try E-learning

In this electronic age, learning is no longer just about registering to a school or university. There are numberless resources you can find online, from e-books to guides and courses, at the end of a click.

If you can teach yourself photography, you can learn anything about running your business just by, I dare say, googling it. 

5.      Invest in Technology

When I say technology, I refer not only to professional equipment and applications designed to help you provide top quality services, but also to resources created to ease advertising your business.

Online advertising is part of what I see as marketing resources worth investing in. This is a form of using the internet to deliver promotional messages to your clients.  There are many options you can choose. The most popular are email marketing, social media marketing and display marketing.

 It might sound complicated, but it is really efficient and in the long run it might prove the best resource when it comes to marketing your photography business as it allows you to be creative and close to your targeted-clients.   

Don’t get caught in too many plans, ideas and resources, but be consistent when you find the right path. Promoting your photography business should be at least half as exciting as taking shots. Experiment, improvise, try as many things as possible and learn from mistakes.

And don’t forget to have some fun on the way to success.  

Image Source: 1

How to Promote Your Photography Business Online

[Updated August 2017] Although the most important thing when doing photography is talent, how you promote photography business has a lot to say in the income you’ll be making. Just as photography, marketing doesn’t have to be expensive or too time-consuming. It does, however, need to be creative to get clients to consider using your services.

The following tips will help you boost your online presence and, why not, your profit.

1. Set the Goal and the Objectives of Your Plan

photography business online

Any marketing plan needs a goal to point you in the right direction. Before you take action, establish what it is that you want to achieve. Do you wish to gain more followers, to sell your work better or enhance communication with your clients?

After setting your goal, it is essential to figure out what the objectives are. These are the ones you need to fulfill. These are the concrete steps you take to get the desired results. For instance, a marketing plan that enables you to become more accessible online and indirectly increase your profit can have the following objectives:

  • Create a website.
  • Create a social media account.
  • Connect with other photographers.

With every step you take, you must try to keep in mind the reason you started your photography business. Strong dedication and passion are needed when promoting your business on the internet.

2. Create an Unbeatable Online Presence

home office business plan

If you do not exist online, you do not exist at all. One of the best and most convenient marketing strategies you can opt for is creating a website or a blog that you can customize according to your needs, preferences, and skills. Here’s how you can benefit from being present on the internet:

  • Gain popularity by writing posts on your website.
  • Create and promote a brilliant portfolio.
  • Pay-per-click ads.

Gain Popularity by Writing Posts on Your website

Are you good at writing? Increase your visibility by sharing your ideas, work and thoughts with the visitors who access your page. Let your readers, clients and followers know what you do, what inspires you and how you can transform photo sessions in unique and memorable experiences.

Get to know them as well through comments and messages. Be open to criticism and answer them in a natural and polite manner. Writing for your website will bring great exposure to your business. Make it fun and exciting. Maybe your verbal and written abilities are not your greatest asset, but we all know that your visual skills are. Keep in mind that your photos are advertising material.

Create and Promote a Brilliant Portfolio

Start selecting the works that can best represent and sell your qualities as a professional photographer and create a solid and attractive portfolio. Let images speak for themselves. Don’t forget to update your portfolio from time to time, so that it reflects not only your style, but also improvement and the ability to change and respond to a variety of needs.

Pay-per-click Ads

A great way to promote photography business is to take advantage of ads. If you have a budget for promoting your business, creating an ad for search engines may bring you a lot of visitors and potential clients. Internet marketing has become a widely used and affordable tool for owners to promote their business. Plus, it is an eco-friendlier and more convenient option as compared to promotional prints.

3. Take Full Advantage of Your Social Media Accounts

Social Media Applications

Whether you use Facebook, Google+Twitter or Instagram to showcase your work, it is time for you to start using these platforms as marketing tools. Making your photography business more visible online is easier than you think, but it requires time and dedication.

  • Post frequently.
  • Use hashtags.
  • Tag your clients.

Post Frequently

One of the best ways to promote photography business is to be active on social media. It is crucial to keep your pages updated. Post as often as you can. Invest at least one or two hours every day to keep your followers in the loop.

Wonder how often should you update your website and enhance your social media presence? If you have a blog or a website, it is desirable to post two to five times per week. Your Facebook and Twitter pages should be updated daily or at least every second day. Similarly, you can share photos on Instagram every day.

Use Hashtags

First, we have already discussed why facebook hashtags are important to your business. What is essential to mention again, is making sure you don’t over-tag your posts. Online marketing experts say that 1 or 2 hashtags per post are more efficient than 20. Using more than two hashtags will result in a lower engagement. Whether you use hashtags on Facebook, Twitter or Instagram, they will make your photos more noticeable. Don’t forget to watermark your images.

Second, make them as relevant and concise as possible. Do not use interminable hashtags just to comprise as much information as possible. Keep it sweet and simple! You can consider aspects such as location, type of photography, details of photographs. For instance, if you upload a photo of a bride, you can use #weddingphotography, #bridalphotography, #weddingdress, #brideportrait.

Tag Your Clients

Tagging clients is a communication strategy that can make you look more credible and approachable, thus being an effective method to promote photography business. This is an excellent marketing strategy as they can comment, share and like your posts, which means free advertising and traffic improvement. Engage with your audience and you will end up building a community of fans.

Exchanging links is another way to build a good reputation by getting into contact with quality people with whom you share similar background and interests. It is advisable to exchange links with photographers in your niche, but don’t hesitate to affiliate with other professionals in your field.

Don’t be afraid to let them know you appreciate their work. They will do the same which will increase your exposure and credibility with no cost. Also, getting in touch with the right people will enhance your professional development as well.

4. Update Your Profile – Be the Face of Your Business

Photographer with analog camera

Part of a creative field, shared by passionate professionals, a photography business, is not just about providing services and making a profit. It is about making a job out of passion, and nothing is more appealing than a self-motivated and enthusiastic photographer representing his/her own business.

Both your website and social media accounts should reflect who you are. Create a short description of what you do, write about your background and interests and make sure you don’t forget to leave contact details.

Let people know who you are as a professional, but also as an individual, write about what inspires you, about the impressive locations you shoot from and the amazing people you get to meet.

Also, give your customers the opportunity to express the way they feel about you and your work. For instance, you can create an inspiring testimonial page. Your clients’ recommendations will strengthen your reputation in no time.

5. Be consistent. Be creative. Be communicative.

Being present online is not sufficient if you are not consistent and communicative. Here are some other ideas you can apply:

Create a Newsletter

Building a constant relationship with readers and clients is essential. Create a newsletter to inform them about special posts, promotions, giveaways or anything that might be of interest for them. Send it to your subscribers every month.

Connect with People

Whether it is your partners, fellow photographers or clients, stay in touch with them.  You can create personalized greeting cards and send them by email on various occasions such as Christmas or birthdays.

Summing Up

Don’t forget to put passion in what you do. Nothing beats a passionate and inspiring person behind a business plan. These tips and tricks are a good way to get started with marketing and promote photography business online in a way that can enhance profit.

Do you have a few suggestions of your own? Do not hesitate to leave a comment.

Image Sources: 1, 2, 34