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7 Tips on How to Advertise Wedding Photography Business

Advertising is one of the most important parts of a business. A high quality product isn’t worth much if nobody knows it exists. Thankfully, advertising comes easier for some professions than others. Photographers often find themselves surprised by how many options they have for low cost advertising.

In the following article we’ll consider how to advertise wedding photography business. We’ll rank the options by general importance. Additionally, we’ll consider the overall difficulty and cost.

1. Try Blogging

wedding photographer's blog

Discussions of online presence tends to center around social media. But it’s important to remember that there’s other ways to establish one’s presence. Photographers in particular should look into blogging.

Blogging is similar to some forms of social networking. The main difference is that there’s no limitation on space. One can have a post just as long or short as one needs it to be. Additionally the posts can stay in view for an indefinite amount of time. Finally, blogging makes it easier to group posts by specific topic.

Wedding photographers in particular have a lot to gain from blogging. The format makes it easy for one to create a full narrative with images. Blogs make it easy to showcase one’s work. But it also makes it easy to categorize that work into a captivating story.

One should consider how a reader will feel the emotion of a wedding shoot as it moves forward. This careful organization can help draw people in and invest them in the mood of a wedding. And in turn this showcases how strong the photography captures those feelings.

There’s quite a few good options for a new blogger. But at the moment Blogger offers the most options for free accounts.

2. Use Social Media

There’s quite a few different types of social networking options out there. Wondering how to advertise wedding photography business samples often has an easy resolution. It’s often as simple as using the tools people already have on their computers.

The ubiquity of social networking makes it effective to use for advertising. And in the same way it ensures that everyone’s ready to do so without much preparation. The best way to go about this is to use one’s personal accounts as a foundation.

For example, a photographer might have a Twitter account. One would use that account to first show an occasional sample. This could then move into mentioning a new professional Twitter account. Photographers can continue to occasionally mention the professional account from the personal one. This keeps two main forms of awareness open.

It won’t push people who aren’t interested from following the main account. Instead they’ll simply remain aware of one’s professional services. The awareness, in turn, serves to ensure they’ll mention it to friends in search of a wedding photographer. One can use the same overall strategy on Facebook or similar services.

3. Use Automated Social Media Tools

different types of social media

Social media is a vital part of any successful business. But one should consider how to advertise wedding photography business options in a slightly different way. Wedding photography works in slightly different ways to most businesses.

Wedding photography centers around capturing specific moments in time. But social media is a fast paced system. This can seemingly create some conflict between medium and message. But automated posting tools offer a way to perfectly integrate the two.

Automated posting tools such as Buffer can schedule posts for any point in time. By doing so it’s considerably easier to create an always on presence. When potential clients look online it’s far more likely that they’ll see evidence of one’s work.

This also helps one avoid over saturating networks with one’s work. One can build up a larger amount of potential posts. But rather than send it all at once they can instead organically move into a network.

4. Write General Guides for Wedding Advice

Photography and writing might seem at odds with each other at first. However, a wedding photographer quickly learns quite a bit about weddings. And this can lend an interesting perspective to the subject.

A unique view of such an important subject can be a huge help to people. One can consider how to advertise wedding photography business in another way. It’s about attracting interested parties through any general method involving increased awareness.

Writing an ebook or larger blog about weddings can serve as a method of advertising. The actual pitch doesn’t have to be very strong within the written material. Instead one simply needs to stress the importance of wedding photography in general. The photographer should frame the writing in a way that sets his services as the hub of a wedding.

By framing it this way one can create an implicit idea that wedding photography is vital to a good experperience. The only downside of this tip comes from how much time it might require. Writing even a short wedding guide might require a significant time investment. But that fact also means that one’s competitors are less likely to try.

5. Give Referral Bonuses

Benefits of Referral Bonuses

When people talk about business they’re usually quick to bring up online social networks. But this tip’s high ranking showcases the fact that face to face contacts still matter. A referral bonus helps leverage friends, family and acquaintances as a marketing advantage.

Learning how to advertise wedding photography business often involves recognizing one’s resources. And there’s few resources as powerful as people who really believe in one’s talent. A referral bonus can refer to a wide variety of different things. One usually offers prints or even an overall discount on future service.

But whatever the actual item is it’s a valuable commodity that convinces people to plug one’s services. Spending time or money might seem counterintuitive at first. But one needs to consider it as an advertising expense.

The referral bonus provides motivation to people so that they can plug one’s services. That one individual can often give a far more passionate sell than any standard advertisement could.

6. Free Work Doesn’t Mean Working for Free

The previous tip suggests enlisting others to help by providing goods or services. This tip involves seemingly giving them something for nothing. One should always consider offering a free photo shoot.

Offering one’s services for free might not seem like good use of resources. But in doing so one will actually gain a few important things. Considering how to advertise wedding photography business services means assessing resources.

Sometimes that assessment shows that one doesn’t have a sufficient portfolio. Other times one might not have as much experience as he or she would like. And of course one can always use more contacts within the various other wedding adjacent businesses.

All of these points are addressable by doing a few free photo shoots. It will of course take up some of one’s times. And there still might be a charge for supplies. But in general one can offer a deal that’s hard for the couple to refuse. And in doing so one can gain some quite significant resources for later advertising efforts.

7. Know the Business Landscape

Wedding photographer in action

A wedding photographer needs to know the industry as a whole. Almost every one of the previous points relates to this one. When one works a wedding he’ll have a chance to see a wide variety of professional services.

But the important part of these events comes from a lack of competition. Everyone working a wedding covers a different business interest. And they all benefit from having more weddings. This provides them with a good incentive to plug services to prospective couples.

One should always have business cards and contact information handy when working weddings. These aren’t just for for guests who might want to use one’s services in the future. It’s actually more important to concentrate on marketing to the various other professionals working there. One should be ready to receive information and give it to others.

Once again it showcases how important the human element is. Networking face to face with people can influence them to bring up your services to others.

Summing Up

In conclusion, one can see that photographers have quite a few options. This shouldn’t seem intimidating. Instead it means that photographers can match their strengths to the different choices. For example, someone who enjoys writing can utilize that talent. Those with good people skills can take another route.

The choices highlight how important resources are. One should remain aware not just of one’s skills, but available resources as a whole. Friends, family and other industry professionals can empower marketing efforts.

Image Source: 1, 2, 3, 4

Best Lens For Wedding Photography

There is no single best lens for wedding photography. This type of work requires a great deal of versatility on the part of the photographer, and naturally that means a mix of photography gear. As weddings can either be an indoor or an outdoor event (or a combination of both), in addition to the fact that you will need to shoot close-ups as well as large gatherings, a combination of lenses is required.

This also means, as even an aspirational photographer knows, that shooting a wedding requires at least two cameras, with a mandatory backup photographer. This post examines a wide variety of lenses, suitable to the many challenges posed by this type of event, trying to encompass examples for both APS-C’s and full-frame DSLRs. Firstly, however, let’s take a look at some preliminary observations in order to shed light on the subject of best lens for wedding photography.

best lens for wedding photography

The Specifics of Wedding Photography

There are lots of factors one must take into consideration when approached for wedding photography, as each couple wants their perfect moment to touch on the unique; therefore variations in lighting, scope of shoot, size of the event or manpower may limit you to just a handful of lenses, or a number that borders a dozen lenses.

This multitude of challenges means that for a job well done you need lenses with a variety of focal lengths, although we have encountered opinions (and not isolated cases one might add) that a single prime lens is a way to go, especially when deeming the best lens for wedding photography.

To illustrate the complex animal that is a wedding, one can take a systematic approach. You have the preparation, where you must document the bride getting ready for the ceremony; the ceremony itself, where there is usually a limitation on where the photographer places their instruments of choice; the portraits, which range from only the bride and groom up to dozens of people for large families or grand bridal parties; the reception, where there is a bit more leeway for the photographer, yet the demands are also substantial.

This highly schematic description of a typical wedding goes to show that the photographer really needs to be a jack of all trades in the matter of wedding photography, with the gear needing to be likewise – prime lenses for the reception, lenses with a wide focal length for larger portraits or high-quality standard lenses for overview images of locations and guests.

Best Canon Lens for Wedding Photography

As lighting conditions vary widely at this kind of events, as general instructions go lenses with a wide aperture and fast image stabilizations are most welcomed. In trying to accommodate the many cases, we’ll start by drawing up a kit of lenses for APS-C camera users.

  • Canon EF-S 17-55mm f/2.8 IS USM at $779, delivers adequate image quality for its aperture, has a focal length that suits a wide range of situations. It definitely is the lens that should be part of any wedding photographer’s tool kit, when using an APS-C camera. The 17mm end is more than able at framing a whole bridal party while the 55mm is the way to go for the odd ad-hoc portrait request. One particularly attractive feature of this lens is the Full-Time Manual (FTM) focusing. It is best suited for indoor events, as the flare it produces has been decried by quite a few reviewers.
  • Canon EF 70-200mm f/2.8L IS II USM is a “mere trifle” at $1,949, however, it is your best option for portrait photography, delivering a remarkable image quality, with its image stabilization system and a focal length range that is more than useful. It offers great value for money, being especially helpful when it comes to large portrait shots in outdoor circumstances, due to its insignificant distortions and non-existent chromatic aberration.
canon lens for wedding phtography

Canon EF 70-200mm f/2.8L IS II USM

  • With the Canon EF-S 10-22mm f/3.5-4.5 USM, we round up the elementary arsenal of a wedding photographer who uses an APS-C cameras. A wedding is a community rite of passage, therefore, one must capture images with the whole nuptial retinue, whether indoors or outdoors. The wide focal length of this lens allows you to immortalize large groups against wide backgrounds, and the asking price of $649 is a decent one, considering other options at your disposal.

As ever, full-frame DSLR users certainly are spoiled for choice, yet we will present three models that have an established place in the lens kit of any serious wedding photographer.

  • Canon EF 24-70mm f/2.8L II USM standard zoom is most people’s first choice. The range makes it ideal for shooting the preparation and the ceremony itself stages of a wedding. It delivers unmatched image quality (for its price category – $1,749) for both medium-sized group shots and also the much maligned frequent close-ups of the bride. The over-the-top image quality comes at the price of the lack of image stabilization, nevertheless, the sheer versatility of its focal length range is a satisfactory selling point.
  • Canon EF 85mm f/1.2L II USM may cost around $2,000, yet it is the standard when it comes to shooting portraits. The f/1.2 maximum aperture on a lens with a focal length that delivers a perfect depth of field for this purpose will certainly offer you a great largess at handling the swift sequence of guests. You will never again be afraid of pacey processions in the dim light of an old basilica.
wide angle canon lens

Canon EF 85mm f/1.2L II USM

  • Canon EF 24mm f/1.4L II USM is a wide angle lens with properties that are ideal for large-scale ceremonies. What sets this model apart is its maximum aperture of f/1.4, the widest available for any lens that is wider than 50mm. The lens is tailor-made for users of high-performance full-frame DSLR’s, due to its fast and accurate autofocus and amazing control of flare. The price of $1,439 speaks volumes about whether this lens should be part of your gear or not.

Best Nikon Lens for Wedding Photography

We have dedicated a smaller section to Nikon lenses, due to space constraints. Nevertheless, taking into account the number of examples regarding Canon lenses, there is no great effort in searching for corresponding lenses that suit Nikon cameras.

That being said, we will, as was the case with the previous section, three lenses that have acquired “mandatory status”:

nikon lens for wedding photography

NIKKOR 16-35mm f/4G ED

We hope to have provided a modest insight on the matter of best lens for wedding photography. Obviously, the more complex the event and the more sophisticated your clientele is, the larger your pouch of lenses needs to be. A lens kit that provides quality and versatility should be your ideal after you have read this post.

Image Sources: 1, 2, 3, 4

Wedding Photography Checklist Ideas

The wedding day is a special moment that nobody will forget. To ensure that all the special moments are captured, you should consider creating a wedding photography checklist. By doing this, you will know what to capture, when to capture, and how to capture. Just keep in mind that each shot may take up several minutes.

Before we get started, there are a few things worth mentioning. For example, as previously mentioned, the photographer will have to spend several minutes for each shot that has been requested. That is why the list must be planned accordingly. Some moments might not even be captured due to the shortage of time. In the end, it all comes down to the photographer’s skill. Speed is of the essence. Discuss with your clients in detail, to get a better understanding of the types of photos they want to see in the wedding album.

wedding photography checklist

With these things in mind, we created a wedding photography checklist that should help you organize:

Before the Ceremony

  • The bride with her family.
  • Groom with his parents.
  • The bride with her Bridesmaids.
  • Bridesmaids helping the bride with her makeup and hair.
  • Picture of the bride’s veil.
  • The groom with his best man and groomsmen.
  • Mother helping the bride with the last details.
  • Dad helping Groom to get ready.
  • Groomsmen getting ready by putting their bow-ties or boutonnières.
  • The Bride in her Wedding Dress.
  • Dad providing one last advice to the groom, before the ceremony.
  • Bride and groom getting ready to go to the ceremony.
  • Touching shots with the bride and groom discussing, crying, hugging parents, siblings, and friends before the ceremony.
  • Bride and groom going separately to the church. Pictures can be with them in the limo backseat, getting a cab or walking to their destination.

During the Ceremony

  • Shots of the location where the ceremony is held, before and after wedding party members arrive.
  • Groom and groomsmen assuming their positions.
  • Shots with guests taking their seats.
  • Shot with the grooms expression as he awaits his bride.
  • The bridesmaids walking to the altar.
  • Pictures with the flower girls and ring bearer.
  • Shots with the bride going to the altar.
  • Grooms reactions as his bride comes to the altar.
  • Shot with the bride being given at the altar.
  • The happy couple during the ceremony.
  • Picture with the parents watching the ceremony.
  • Wide angle shot of the altar, from the guests’ point of view.
  • Shots of guests from the couple’s point of view.
  • Special shots of the ceremony.
  • Close ups of the bride and groom as they recite their vows.
  • Close-ups as the couple exchange rings.
  • Another close up as the couple kiss at the end of the ceremony.
  • Shots with the couple as they hug their parents and friends.
  • Picture with the bride presenting the ring to her bridesmaids, parents and friends.
  • Shot of the couple as they leave the ceremony.

Previous to the Reception

  • Pictures with the couple.
  • The bride and her parents.
  • The groom and his parents.
  • The happy couple with all their family members.
  • The couple and bridesmaids.
  • The couple and groomsmen.
  • Bride and groom with the flower girl and ring bearer.
  • The couple with family and friends.

The Wedding Party

  • Pictures with the exterior of where the reception is held.
  • Pictures with the interior of where the reception is held. 
  • The couple making their way to the reception.
  • The couple at their table.
  • Pictures with the parents and guests tables.
  • The wedding party wishing the best to the newlywed couple during their toasts.
  • The couple drinking champagne.
  • The parents of the groom and bride chatting with each other during dinner.
  • The couple talking with guests.
  • Very important, shots containing the first dance as man and wife of the groom and bride.
  • Parents dancing.
  • Dad and bride dancing.
  • Mom and groom dancing.
  • The senior family members waltzing.
  • Children dancing or playing.
  • Shots with the band or DJ.
  • Guests dancing.
  • Picture of the cake.
  • The newlywed couple as they cut and share cake.
  • The couple sharing to one another cake.
  • The bouquet toss.
  • Bride and groom saying their goodbyes to family and friends.
  • The newlywed couple as they depart from the reception.
  • Picture of the car as it departs.

Wedding Photography Checklist

The wedding day is probably the most beautiful moment in both a man’s and woman’s life. As such, it is important to immortalize the beautiful moments that come along with it. Preparation is everything. Alongside having to plan the reception, what wedding dress to wear, the bouquets and much more, the list of moments to be immortalized on film is also paramount.

Communication is the key, so let your photographer know what moments he or she should capture. They will remain forever so it is important to not have regrets. Just keep in mind that around five minutes will be required for each shot, so some of them may not make it on the film. Nevertheless, if everything planned correctly, then all special moments shall remain forever, not only in our minds but also in our photo albums. So plan ahead the wedding photography poses checklist to make sure all the moments important to you will be captured.

This brings to an end our article on wedding photography checklist ideas. We hope that our tips were most useful. Also, feel free to let us know what other moments that have not been written down should be captured. Simply leave your idea in the comment section below. We are most confident that there are many more moments worth capturing on film.

Image Sources: 1, 2.

Brighten Your Wedding Photography: Editing Tips

Now that you have enjoyed your photo shooting with the happy couple and are left with gigabytes of photos to edit, you probably think of the insane workflow required to deliver your final result. All you need is a great, easy-to-follow plan, which involves great time management and creativity. We have already taken care of the first aspect and we will share with you the 10 efficient steps to a victorious editing process.  

Step 1: Photography is Storytelling

If you imagine editing photos is a ‘post-production’ process, you are wrong, my friend. Before getting started you should have already discussed with the couple the touch and mood they want to add to their wedding album or, in other words, to their story. Wedding photography is above all a story you tell by means of images. Why not check out our tips for visual storytelling first?

warm touch to wedding photography

The story line you wish to create will totally influence and ease your approach to the final result. Here are two options to bring up at your initial meeting with the turtle doves:

  • Do you remember that antique, sepia touch so popular years ago? Some clients still prefer the retro, vintage style and are interested in traditional posing.
  • If your clients are looking for a more contemporary style, be bold and suggest a Pop Art approach to their story.

Step 2: Download Photos and Select the Best Shots

Importing photos from camera into computer is not only necessary for the editing process, but also easy, especially if you follow our tips. Be clever and consider your needs first. We recommend you to choose a software that both downloads and helps you edit your photographs. Adobe Photoshop Lightroom is our top choice.

Selecting shots is one of the best skills a photographer can have as it will save more time than you imagine. Lightroom allows you, for instance, to rate your already imported photos. Once you added a start rating you can use the filter settings to access your favorites. Try to select the photos you want to keep and not the ones you wish to delete! It is essential to keep a positive attitude.

Step 3: Always Store the Originals Safely

In our article on best ways to import photos we have discussed the importance of storing your originals on an external drive. This is desirable especially if you tend to save edited photos over the originals. If you decide to use Lightroom, it will allow you to select an alternative import location.

Step 4: Basic Editing Tips

Whether you use Lightroom or Photoshop to edit and retouch your material, there are some basic options to consider. As we like Lightroom (you have already figured that out), here are some editing steps to follow:

  • Warm the Photos by Adjusting the White Balance

For a bright but detailed result, try to reduce background highlights and increase shadows.

  • Smooth Out the Noise

Noise reduction is another aspect to consider as you will probably shoot outdoors as well and won’t always use a tripod. Lightroom allows you to easily adjust Luminance, Detail and Contrast. Keep the luminance slider between 40 and 50 and lower the contrast.

Lightroom Noise Reduction

  • The Key to Sharp Images

Sharpening is another essential step of the editing process. Try to focus on the main characters, but do not insist on unnaturally sharpen their skin tones and faces. What you can do is boost the Masking slider a bit and keep the Detail slider to around 10 as to avoid noise.

  • Make Them Glow

Of course there are many settings to play with, but try to stick to the essentials. Be careful with details and work out the exposure and clarity so as to brighten the photographs. Let the sun shine in all photos.

Step 5: The Bride is Your Priority

Bridal portrait

Yes, the couple is important, but if you want your wedding photography to be successful you have to fulfill the bride’s expectations. Bridal portraiture should be one of your main treats, but don’t miss the big picture! Weddings are perfect occasions to capture emotions and general excitement. That’s why candid photography is another must for the photo album.

Step 6: Add Brightness to Your Clients’ Wedding Photography

Weddings are cheerful occasions. Regardless of the theme and style of the story, make sure you catch the glow of happiness on everybody’s faces. Keep in mind that:

  • Foreground elements are important too. Brighten or darken the background according to the mood you want to set to the scenes.
  • Warm and glowing effects are a must!
  • Bright eyes speak joy and happiness.

Step 8: Retouching

Do not panic, not all photos need to be retouched. Choose the ones that will be gathered in the photo album and retouch especially portraits. The trick is to make them look realistically amazing. Focus on whitening teeth, reducing bags or dark circles under eyes, and adding light to the eyes.

Step 9: Export Your Photos

Now that the editing process is almost finished, you will need to export your edited material in JPEG format and name the files according to your inspiration.

Step 10: Share Your Story

The final step is gather the main scenes and characters and create an amazing photo album. This is where your creative skills take part into the story. Make it memorable and let the images speak for themselves.

Image Sources: 1, 2, 3

5 Essential Tips for Indian Wedding Photography

More and more spectacular and complex, Indian wedding photography has become over the years a niche in itself. You might be surprised by the popularity of this wedding theme as not only native-Indians want to add something eye-catching to their once-in-a-lifetime event. Many people all over the world choose the Indian style for their wedding. Wonder why? Well, who has watched at least one Bollywood movie, could see how sophisticated and luxurious everything is.

Whether they are made traditionally or according to a more contemporary fashion, Indian weddings will charm you. If you are to add an Indian wedding for the first time to your portofolio as a photographer, get ready to break the conventional. Here are a few tips that will help you prepare for the experience and push some boundaries.

indian wedding photography tips / holding hands

1. Do your Homework

Before planning your day, make sure you do a bit of research in relation to what you can expect from an Indian wedding. Did you know that there are many great award-winning Indian photographers specialized in wedding photography willing to travel the world for their clients? You can check their profile and learn more about the ‘industry’. Here is a useful list that will take you through a variety of styles and skills.

You should know that common Indian wedding photography requirements used to be quite old-fashioned. What was expected from the photographer was that he simply take snaps of all the guests, which, honestly, can be exhausting and less satisfying than anything.

indian wedding photography tips / wedding ceremony

Now, young Indian couples are more open. This means that you, as a creative professional photographer, can add depth and a sense of story to the wedding photographic album. Get your homework done first, and then be as imaginative as possible in accordance to their wishes.

2. Find the Ideal Photographic Technique

Indian weddings are very colorful. If you are a black-and-white-photography pro, you might want to think again! I have never heard of Indian brides wishing to go all black and white for their wedding photography. For this type of weddings, bridal portraiture and candid photography are the ideal photographic techniques to take into consideration.

indian wedding photography 2

Indian Bride Portrait

Be bold and transform the bride’s portraits into art.

Candid photos are the best choice for Indian weddings if you know how to capture special moments. Timing is really essential! It is all about capturing the emotions that the bride, the groom and the families feel and express during the event. These ‘paparazzi style’ shots require skill, special equipment and versatility.

For everything to look as natural as possible, you have to be everywhere and try to interact with everybody at the ceremony and party. Candid photography is of a special kind in terms of techniques as well. In order to get the most of it, you have to try not to use the flash, for instance, and always mix the perspective.

3. Get in touch with the couple and with the wedding planner

indian wedding photography / couple hugging

Try to get in touch as much as you can with the bride and the groom, and even with the family, but especially with the wedding planner if there is any. It is important to get familiar with how things generally work and also acknowledge their particular needs. It will be a lot easier for you as well to know them better. Their organization might seem to you a bit hectic as there may be events planned during several days and will need you to be there and capture every significant moment.

Depending on the budget, Indian weddings have teams of people hired to make everything run smoothly. Some Indian families even hire an astrologer to decide on the auspicious moment for performing the marriage ceremony. Speaking of which, ceremonies can take a long time. The average Indian wedding ceremony lasts around two hours, but some of them even have pre-wedding arrangements, so it might take three to four hours until the party starts.

4. Find the Perfect Venue for the Photo Album

You might wonder why you need to find a venue when there is already one the couple has paid for. If you wish to make the wedding photo album a memoir it takes more than comprising fine snaps from the ceremony. Be creative. Make something new and exciting. If you master nature photography, for instance, you can plan in advance a mini-photo session outdoors after the ceremony or even on a different day.

indian wedding photography / photo album example

For more inspiration you can have a look at South Asian bride magazines or check the photos of this fabulous Indian wedding in Chicago. Try to include the city as a character into the story if the couple agrees. Be it Houston, Dallas or New Jersey, there are some surprising venues to discover and artistically explore.

If the wedding is more traditional in style you can choose a temple. These may be the perfect locations for an after-wedding photo shooting session. One of the most impressive places for Indian wedding photography is Shri Swaminarayan Mandir in Atlanta. ‘Mandir’ is a place of worship and spirituality for the Hindu, but it is also a social and cultural space where people can gather and hold different activities.

5. Keep Calm and Enjoy Every Moment!

A lot of unexpected things can happen during an Indian wedding. First, they are known to be not very punctual. So, don’t stress out if you get there on time and start your work after a few hours. Have a glass of something and enjoy the experience.

indian wedding photography / choosing the venue

Second, there’s the food. Do you fancy Indian cuisine? What you should know is that during Indian weddings, dinner might be served around midnight as they are accustomed to eat very late. However, if the couple is not that traditional, everything can run according to common wedding planning.

Even if you are a beginner don’t miss an ultimate Indian wedding experience. The secret ingredient that will make you stand out of the crowd is your mood and attitude, not your experience. Let the magic fill your soul and your photography.  Enjoy every moment and bring life and color to every snap.

We hope that these Indian photography tips will help you further expand your  portfolio.

Picture source: 1, 2, 3, 4, 5

Wedding Photography Mistakes You Need to Avoid  

Weddings are serious events. So, if you are not actually a professional photographer yet but still want to venture in the vast world of wedding photography you need to keep your eyes open for some pieces of advice.

Here you will find some of the most common photography mistakes you need to avoid if you want to master the art of photography.

This list will include mistakes from both the photographer and the soon to be married couple’s points of view.

Wedding Photography Mistakes

Wedding Photography Mistakes From the Photographer’s Point of View

1. Not Knowing your Gear

It is very important to think ahead when it comes to any sort of serious event you are the designated photographer at. Always make sure you have a plan B when it comes to your equipment. At a wedding, you are usually set with having two cameras, a tripod and a couple of different lenses. This way, even if one of your cameras malfunctions or runs out of battery, you will not lose precious time and moments charging your camera or not being able to replace it.

Another problem is having expensive equipment and not knowing how to use it. Take your time to find out every little function your camera is capable of. A wedding is not exactly the right place to see what a new setting on your camera does.

2. Poor Exposure

Poor exposure is always a problem when it comes to big objects in a light color. You big, white object at a wedding is the bride’s wedding dress. You certainly do not want all of your shots with the bride to appear like someone sank in a large white mass, this is why you need to play around with the exposure.

An exposure set too high will make the bride’s dress look like its glowing while a too underexposed picture will make shadows look noisy and the white looking grey. Given the fact that you have a light dress to shoot, you can use a slight under exposure to capture all the shadows casted on the bride’s dress and a little underexposure can be edited fairly easy after the photoshoot.

3. Lack of Experience

Do not let anyone talk you into becoming the main photographer at an event if you are not sure that is what you want. Let’s say your best friends in high school are about to get married and they are almost forcing you into becoming their photographer even though you haven’t shot any weddings prior to theirs.

A wedding needs one of the happiest events in the married couple’s lives so do not consider the task of being a wedding photographer as easy. If you are not 100% certain you will be able to end the task successfully, offer your services as a secondary photographer, experiencing with different angles and details and let a professional photographer take the blame if the photos are not good enough.

4. Focusing too Much on the “Best Shot”

If you want your wedding photographs to really stand out, do not spend way too much time on taking the best shot of the married couple. Usually, a couple who wants beautiful wedding pictures with only the two of them will arrange a private photoshoot where they can focus on being with each other.

At the wedding, you need to capture moments rather than people. Group photos where half of the people are looking at your camera while the other half is looking on other cameras are starting to get really annoying. Focus you attention on how the wedding goes on and mark the most special moments with photographs of the soon-to-be married couple, their guests and also some their designs.

5. Choosing JPEG Format

You need as much detail as possible, especially when it comes to wedding photos. Most of your photos will most likely need some touch ups after the wedding so why not take advantage of you gear properly? Instead of choosing to shoot your pictures in a JPEG format, choose the RAW setting.

Wedding Photography Mistakes

From the Bride and Groom’s Point of View

1. Lack of Communication Between You & Your Photographer

Do not expect to find someone who will know exactly what, when and how to shoot right from the start. In order to get the best out of your wedding pictures you have to have good communication with your photographer.

Try pointing out what you actually want to see in your wedding pictures and what you expect out of all this wedding photography experience.

2. Not Finding a Focus Point

Do you want two dozen pictures with the two of you in different moments or do you want a collage made with pictures of your family and friends? Sort out what your photographer’s focus point should be, this way if he or she messes up, it will not be because you weren’t sure about what you wanted.

If you have ideas regarding what colors should be predominant or how you want the pictures to be taken, do not be afraid to share them with your photographer.

3. Details are not that Important

Thirty years from now, when you will be looking through your old wedding pictures you would have probably already forgotten what colors the napkins where or how uncle John spilled an entire bottle of champagne on aunt Mary. Photographs are special moment frozen in time, take advantage of them as much as you can.

Details and small moments are what you will remember from your special day so do not consider them less important.

4. Not Making Eye Contact

If you will constantly pose whenever you see the camera in your vicinity, you will automatically have dozens of dull pictures. Through posing you eliminate any trace of real emotion and you will constantly be distracted by the camera.

For your pictures to look as natural and as great as possible, always maintain a natural look and be spontaneous even when you see someone taking a picture of you.

5. Not hiring a Professional {Photographer

You may think you know enough about photography to trust your wedding photos in the hands of a beginner or a friend’s but without having some special training or experience in photography, you will most likely be disappointed of your photographer.

Although a professional photographer may be expensive and you might not consider him necessary, you will definitely love him after you see the actual pictures.

7 Wedding Photography Tips for Spring Weddings

Ah, spring! The season when nature comes back to life, everything is green and love floats in the air. Many couples choose to tie the knot during spring when the weather is warm enough for a great party yet cold enough to not force men to wear short sleeved shirts. We have comprised a list with the most useful tips for wedding photography for spring weddings and we are now sharing it with you!

Wedding Photography Tips for Spring Weddings

1. Take Advantage of the Natural Light During Spring Weddings

Spring is usually the season when you have the sun on your side so why make the best out of all that natural light? Invite the married couple in a place filled with the natural light coming from the sun and take some amazing shots without having to use any props.

Celebrate nature and the newly wedded couple and emphasize the scenery in the same amount as the couple to create contrast. Keep in mind that both the bride and the groom will eventually grow tired of seeing just plain pictures of them and they will expect something else even if they might not kno that yet.

2. Pay Attention to the Weather Forecast

Although you might have the sun on your side, during spring, showers are also common. If you want to be sure you are prepared for all scenarios, you need to check the weather forecast prior to the wedding and be sure your gear is waterproof if any rain is predicted. Even though you will not have as much natural light as you would during a sunny day, a photo shoot in the rain can be quite astonishing.

If the married couple can also adapt their wardrobe to the weather conditions (for example, they can choose to wear waterproof boots instead of fancy shoes), you will be able to create funny and touching stories through your photographs.

3. Play Around with Colors

You will most likely have a lot of flowers and green patches at your hand if you are the designated photographer at a spring wedding so make sure you include all of them in your photos. Any bride will look gorgeous with a flower crown on her head while the groom can have flowers instead of a napkin in his suit jacket. Use flowers to portray a picture where the groom surprises his wife.

To make the most out of all the freshness spring provides, make your couple put their imagination at work and see how they let their inner child loose in the middle of a green field. This way you will not only capture a wedding photo session, but a story of two people who were lost but found each other.

Wedding Photography

4. Choose a Lively Background

There is nothing duller than a plain background that does not put anything in context, especially when it comes to wedding photography tips. Given the fact that you will probably have an entire sea of green available to use, seize the opportunity and create contrasts.

A great idea is to make the couple interfere with the wildlife. Let them explore the fascinating world of insects such as bees in search for flowers or see how birds begin building their nests. Be careful though! Do not consider dangerous wild animals as pets and do not put anyone’s life in danger.

5. Communicate

Before starting to plan your photo shoot, communicate with the bride and groom. What are they expecting from this photo shoot? Where would they like to go? What do they want to do? These are all questions to which they will most likely not have an answer but that gives you the opportunity to start getting creative.

If the couple is not entirely sure what to expect from their wedding photography session, you have the possibility to juggle around with different ideas and then ask the couple what would they like to go with.

6. Be careful with the Details During your Wedding Photography

Try to find one or more focus points in all of your pictures and do not ignore the simple or small things. Be careful to not overexpose details by using your built-in flash or simply by using too much sunlight. On the same manner, be careful to not underexpose your pictures if you are shooting on a rainy day. In order to make sure that everything is in the right place take a couple of test shots before proceeding with an idea.

The test shots will help you see what settings you need to work with to achieve perfection on your wedding photography tips.

Wedding Photography Tips for Spring Weddings

7. Capture feelings

One of the most important things you can do through photography is to capture the essence of a feeling or a moment. Always advise your subjects to avoid posing and be as natural as possible. Try presenting them a photo shoot idea and capture the moments when they start preparing for your photo.

Another idea is to catch them gazing into each other’s eyes, as eye contact is a true love statement and not only in photography. When two people are staring into each other’s eyes you can almost feel the passion and the love floating in the air. Imagine that if you capture the most perfect moment in the most perfect angle you can make that feeling last for eternity (or at least for a couple of decades until the photo will start decomposing).

As a photographer, it is your job to make sure you surprise every important and special moment, even though you might not consider it special. This is why it is very important to communicate and try to know the people you are about to work with and see what they like and what they are expecting.

Even though your mind might be filled with amazing photography ideas, you must always be aware of the fact that people have different tastes and different expectations and the only way to make sure that your ideas will be appreciated by others as much as they are appreciated by you, is through communication.

Image Sources: Source 1, Source 2, Source 3

Wedding Photography Tips for Beginners

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So, you’ve made the big step! The big step being photographing weddings, of course. We’re here to provide you with some basic wedding photography tips that will help and guide you on your photography journey. Wedding photography is not easy, but it sure is beautiful; you’re helping create a piece of history that a group of people will forever cherish and remember. There are some wedding photography tips and tricks you need to keep in mind before you press the shutter button, so here are our wedding photography tips for beginners!

Before we begin, let’s take a look at the three wedding photography DON’Ts that every beginner should be aware of.

DON’T Use Stupid Props

The bride and groom aren’t the bosses, no matter how much they like to believe that. If they want you to take a photograph of them holding a shotgun, insist on how bad of an idea that is and if you don’t get through to them, simply refuse. We know it’s good money, but do not compromise with certain things, such as stupid props.

DON’T Let Relatives Get in the Way

No matter how unique and special some weddings are, at the end of the day, all weddings are the same and the following thing will happen: some relatives will get drunk and will want you to photograph them extensively or even worse, they’ll ask for your camera. Decline as swiftly as possible and try to avoid letting relatives get in the way.

DON’T Upset the Bride

The entire wedding is all about the bride and groom, or the bride alone. Brides love to be in the center of attention, so they will do pretty much everything to achieve their goal and that includes bugging you, the photographer. Try to be as diplomatic as possible, follow the bride as much as possible and don’t upset her. If she’s asking for something that you, as a photographer, cannot provide, then explain that to her in a calm manner.

With that in mind, here are some quick wedding photography tips for beginners that will guarantee your success.

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Redirect Your Light When Shooting Indoors

One of the most important indoor wedding photography tips is to redirect your light when you shoot indoors. It needs to bounce off the walls, so use a flash unit, umbrella or at least a Lightscoop. When shooting wedding photographs, everyone needs to come out looking great, so do whatever it takes to make that happen. Lighting is the most important aspect, start there.

Shoot in RAW

One of the best outdoor wedding photography tips you could ever get is to shoot in RAW. Almost everything can be fixed if you shoot in RAW: lighting can be fixed if you shot in RAW, as well as shadows and highlights, but remember that focus is the only thing that cannot be modified. When you shoot in RAW, you save the most information possible of the photograph taken, which makes it easier to fix flaws when editing. RAW photographs are huge in size, so make sure you have enough space on your SD card and one as a backup.

Ask Ahead if There is a Theme

You might not think this is important, but asking ahead if the wedding has a theme is really vital to getting great shots. It gives you the time and information you need to know before assembling your camera, lenses and gear. Shooting at the beach requires different tools from what shooting at the wedding reception at night does. An Indian wedding means lots of bright colors, which you should be able to capture perfectly.

Hope this helped, good luck with your wedding photography!

The Quick & Dirty Guide to Wedding Photography Business Branding

We’ve written about branding at length before, with talk on finding your own niche and sticking to it, as well as several other techniques to help you stand out on today’s complex photography market. Today, however, we’re going to make everything simple and clear for your convenience, with a quick and dirty guide to wedding photography business branding. We’ll be covering all the basics, from getting your reputation off the ground, to putting it to work for you – all outlined in some simple, easy-to-follow steps. Oh, and good luck!

The definitive guide to wedding photography business branding: Newbie edition

1. Making a name and a living at the same time

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Back in the day, when print photography was much more important than it is today, in the digital era, photographers would make a name for themselves by getting gallery exposure, followed up with editorial work. Far be it from us, in our guide to wedding photography business branding, to dissuade you from garnering exposure via exhibitions. But, since they’re less likely to draw lucrative clients today than two or three decades ago, you’d be better advised to get some exposure online first, via curated websites. Promote any exposure you can get on your own social media channels and watch as the work rolls in.

2. Don’t underestimate stock photography

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As many a seasoned photog will tell you, stock photography doesn’t sell nearly as well as it used to, nowadays. However, if you manage to get a bit of reputation off the ground, you might be surprised to learn that stock will provide a welcome stream of steady income. The trick to making this work often entails taking up several assignments at once – the pay isn’t big, but it’s dependable, when you do strike a lucrative stock photography contract.

3. Have the best possible online presence

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In between running and maintaining a blog, several social media accounts (Pinterest, Facebook, Twitter, and Instagram are nearly compulsory) and setting up a professional website, you might even want to look into hiring an assistant to handle the workload for you. At the same time, even if you do choose to go down this route, it’s important to maintain a personal approach to your online presence. In other words, don’t make your fans and followers feel like they’re been talked at by a company, but by a genuine human being.

4. Consider hiring an editor

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What’s all this talk about hiring someone else do the work for you?, you may ask. After all, the best way to take care of business is to do it yourself, right? Most of the time, yes – but not all the time. If, for instance, editing your work is not your strong suit (which, incidentally, is something that a lot of photographers struggle with), you should definitely think about hiring someone to edit the photos for you. After all, your end goal is to put your best foot forward, as it were, and make sure that the images that get out there with your name on them are the best possible ones.

5. Work on as many projects as possible

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We’ve mentioned this before, in connection with stock photography, but it’s a good rule of thumb to go by, no matter the type of assignment. From shooting weddings pure and simple, to taking on editorial assignments, it’s a good idea to put out as much work as you can. You will thus expand your scope, grow your business, showcase your skill, and make sure you get your name out there, on as many people’s radars as possible. And that can’t be a bad idea, right?

How to Relocate Your Wedding Photography Business in 3 Steps

No one’s saying they’re easy steps, but we’re saying it’s definitely feasible to relocate your wedding photography business. Now, if you’re interested in wedding photography and the business aspects of this field, you already know that the issue of location is very important. It’s relevant for a wedding photographer’s digital marketing efforts (think location searches), for acquiring new business leads, for building a brand identity and for raising brand awareness. As such, with location being so inextricably connected with the very nature of the wedding photography business, how does one successfully transition from one location to another – without killing the business in the process? Check out our three helpful tips below, with input from real-life photographers.

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1. Future-proof your business for location changes

This is one step to start working on as much ahead of the time when you actually relocate your wedding photography business as possible. Your plan should be to target global audiences, even before your physical move. If you do this successfully, you will have already built a bit of a reputation for yourself, by the time the move comes around. Easier said than done? Perhaps. But in the digital age of social networking, it’s not that difficult either. Update your website and/or blog regularly, announce your upcoming move via social media profiles and keep your online presence pleasant and likeable. The Internet basically works as a global market place, so drumming up a bit of hype before you relocate will allow you to step forward with that much more confidence.

2. Get to know your new market

This second step in your plan to relocate your wedding photography business is all about pricing. The thing about different markets is that… well, they are different, in terms of pricing, client expectations, and requirements. Get a feel of the market by gauging the experiences of local photographers. They’ll give you a fairly accurate and comprehensive idea on what to expect. Should you stay at the wedding until the very last guest has left? Are your current prices too high for a different market? Yes, bear in mind that you might have to lower your prices in order to penetrate a whole new market; however, it’s important to know what the local expectations are, as you don’t want to go too low. Once you get there, your mission will be to get as many weddings booked in as short a timeframe as possible. Since most weddings are booked for about a year in advance, you will probably have to sacrifice making a profit in the beginning, in order to build a locally relevant portfolio. If you play your cards right, though, this will only be temporary – so grin and bear it. It’s definitely worth it!

3. Network, network, network

The third and final step in your efforts to relocate your wedding photography business is also probably the most difficult one to complete. That’s because the effort of networking needs to be sustained and ongoing, in order for them to be efficient. Not to mention that having like-minded peers as friends in a new market is good for your mental health. It will make you focused, accountable for your work, and will also provide a regular dose of inspiration. A word of advice, though: you might be tempted to follow the big names, the big shots, the big leaguers in your new market. Don’t. Keep an eye on them, to stay in the loop, but spend most of your energy building genuine connections with people you respect and look up to. In the long-run, that’s where your support system and life-long friendships will come from. Also, chances are that’s where your referrals and gig leads will come from, too.