Top 5 Resources to Boost Your Business Performance
We often associate marketing resources with complicated strategies and methods that can be developed and applied only by specialists who have a thorough knowledge in the field. There’s nothing more false, especially when it comes to individuals who build up a business driven by passion and determination.
Yes, we know you are the artist and your customer service skills might be limited to interacting with clients during photo sessions. But you will be amazed on how many low cost marketing strategies you can implement yourself. What you need to do:
1. Get Expert Advice
Starting a photography business or a business of any kind is not so difficult as compared to building a great reputation. If you consider starting one or just improving your visibility and performance on the market, the easiest way to gain more skills is by asking for help.
In the US there are many nonprofit organizations dedicated to help you create a business plan or provide you with useful and innovative business ideas. All you need to do is search for one in your local area and give it a try. It is free, it is accessible and it might be very efficient.
The best resources you can access, though, are your fellow experienced photographers. Nothing beats practice. So, try to connect with local established photographers who can show you the tricks of running a successful business.
2. Participate in Workshops
Another great and interactive resource is participating in workshops. You can sign up for workshops on general marketing topics, but let’s face it, they might be boring and bring more specialized information than you actually need.
What I would recommend is finding as many workshops and seminars led by professional photographers. These are essential for photographers in their first years of business as other professionals can share not only their knowledge and skills in the field, but also their marketing experience. Learn how to grow your business from experienced photographers.
Keeping in touch with your professional community it is essential not only to get inspiration, but especially to keep yourself updated with everything moving in the industry.
3. Attend Photographic Events
Attending photographic events is not a waste of time. It is called networking and it is a clever way to promote your services. It might be actually the perfect occasion to observe how things are done from the advertising point of view, and a great opportunity to make yourself known both by potential clients and partners.
If you haven’t already created a set of business cards, it is time to get some. Not only they make you look more professional, but they can also transmit much about you. ‘Don’t judge a book by its cover’ is a phrase which does not apply at this point in your business development. Your cards should be as creative and promising as the services you provide. Be inventive and experiment with different formats for different occasions and audiences.
4. Try E-learning
In this electronic age, learning is no longer just about registering to a school or university. There are numberless resources you can find online, from e-books to guides and courses, at the end of a click.
If you can teach yourself photography, you can learn anything about running your business just by, I dare say, googling it.
5. Invest in Technology
When I say technology, I refer not only to professional equipment and applications designed to help you provide top quality services, but also to resources created to ease advertising your business.
Online advertising is part of what I see as marketing resources worth investing in. This is a form of using the internet to deliver promotional messages to your clients. There are many options you can choose. The most popular are email marketing, social media marketing and display marketing.
It might sound complicated, but it is really efficient and in the long run it might prove the best resource when it comes to marketing your photography business as it allows you to be creative and close to your targeted-clients.
Don’t get caught in too many plans, ideas and resources, but be consistent when you find the right path. Promoting your photography business should be at least half as exciting as taking shots. Experiment, improvise, try as many things as possible and learn from mistakes.
And don’t forget to have some fun on the way to success.
Image Source: 1