[Updated August 2017] Although the most important thing when doing photography is talent, how you promote photography business has a lot to say in the income you’ll be making. Just as photography, marketing doesn’t have to be expensive or too time-consuming. It does, however, need to be creative to get clients to consider using your services.
The following tips will help you boost your online presence and, why not, your profit.
1. Set the Goal and the Objectives of Your Plan
Any marketing plan needs a goal to point you in the right direction. Before you take action, establish what it is that you want to achieve. Do you wish to gain more followers, to sell your work better or enhance communication with your clients?
After setting your goal, it is essential to figure out what the objectives are. These are the ones you need to fulfill. These are the concrete steps you take to get the desired results. For instance, a marketing plan that enables you to become more accessible online and indirectly increase your profit can have the following objectives:
- Create a website.
- Create a social media account.
- Connect with other photographers.
With every step you take, you must try to keep in mind the reason you started your photography business. Strong dedication and passion are needed when promoting your business on the internet.
2. Create an Unbeatable Online Presence
If you do not exist online, you do not exist at all. One of the best and most convenient marketing strategies you can opt for is creating a website or a blog that you can customize according to your needs, preferences, and skills. Here’s how you can benefit from being present on the internet:
- Gain popularity by writing posts on your website.
- Create and promote a brilliant portfolio.
- Pay-per-click ads.
Gain Popularity by Writing Posts on Your website
Are you good at writing? Increase your visibility by sharing your ideas, work and thoughts with the visitors who access your page. Let your readers, clients and followers know what you do, what inspires you and how you can transform photo sessions in unique and memorable experiences.
Get to know them as well through comments and messages. Be open to criticism and answer them in a natural and polite manner. Writing for your website will bring great exposure to your business. Make it fun and exciting. Maybe your verbal and written abilities are not your greatest asset, but we all know that your visual skills are. Keep in mind that your photos are advertising material.
Create and Promote a Brilliant Portfolio
Start selecting the works that can best represent and sell your qualities as a professional photographer and create a solid and attractive portfolio. Let images speak for themselves. Don’t forget to update your portfolio from time to time, so that it reflects not only your style, but also improvement and the ability to change and respond to a variety of needs.
A great way to promote photography business is to take advantage of ads. If you have a budget for promoting your business, creating an ad for search engines may bring you a lot of visitors and potential clients. Internet marketing has become a widely used and affordable tool for owners to promote their business. Plus, it is an eco-friendlier and more convenient option as compared to promotional prints.
3. Take Full Advantage of Your Social Media Accounts
Whether you use Facebook, Google+, Twitter or Instagram to showcase your work, it is time for you to start using these platforms as marketing tools. Making your photography business more visible online is easier than you think, but it requires time and dedication.
- Post frequently.
- Use hashtags.
- Tag your clients.
One of the best ways to promote photography business is to be active on social media. It is crucial to keep your pages updated. Post as often as you can. Invest at least one or two hours every day to keep your followers in the loop.
Wonder how often should you update your website and enhance your social media presence? If you have a blog or a website, it is desirable to post two to five times per week. Your Facebook and Twitter pages should be updated daily or at least every second day. Similarly, you can share photos on Instagram every day.
First, we have already discussed why facebook hashtags are important to your business. What is essential to mention again, is making sure you don’t over-tag your posts. Online marketing experts say that 1 or 2 hashtags per post are more efficient than 20. Using more than two hashtags will result in a lower engagement. Whether you use hashtags on Facebook, Twitter or Instagram, they will make your photos more noticeable. Don’t forget to watermark your images.
Second, make them as relevant and concise as possible. Do not use interminable hashtags just to comprise as much information as possible. Keep it sweet and simple! You can consider aspects such as location, type of photography, details of photographs. For instance, if you upload a photo of a bride, you can use #weddingphotography, #bridalphotography, #weddingdress, #brideportrait.
Tag Your Clients
Tagging clients is a communication strategy that can make you look more credible and approachable, thus being an effective method to promote photography business. This is an excellent marketing strategy as they can comment, share and like your posts, which means free advertising and traffic improvement. Engage with your audience and you will end up building a community of fans.
Exchanging links is another way to build a good reputation by getting into contact with quality people with whom you share similar background and interests. It is advisable to exchange links with photographers in your niche, but don’t hesitate to affiliate with other professionals in your field.
Don’t be afraid to let them know you appreciate their work. They will do the same which will increase your exposure and credibility with no cost. Also, getting in touch with the right people will enhance your professional development as well.
4. Update Your Profile – Be the Face of Your Business
Part of a creative field, shared by passionate professionals, a photography business, is not just about providing services and making a profit. It is about making a job out of passion, and nothing is more appealing than a self-motivated and enthusiastic photographer representing his/her own business.
Both your website and social media accounts should reflect who you are. Create a short description of what you do, write about your background and interests and make sure you don’t forget to leave contact details.
Let people know who you are as a professional, but also as an individual, write about what inspires you, about the impressive locations you shoot from and the amazing people you get to meet.
Also, give your customers the opportunity to express the way they feel about you and your work. For instance, you can create an inspiring testimonial page. Your clients’ recommendations will strengthen your reputation in no time.
5. Be consistent. Be creative. Be communicative.
Being present online is not sufficient if you are not consistent and communicative. Here are some other ideas you can apply:
Create a Newsletter
Building a constant relationship with readers and clients is essential. Create a newsletter to inform them about special posts, promotions, giveaways or anything that might be of interest for them. Send it to your subscribers every month.
Connect with People
Whether it is your partners, fellow photographers or clients, stay in touch with them. You can create personalized greeting cards and send them by email on various occasions such as Christmas or birthdays.
Don’t forget to put passion in what you do. Nothing beats a passionate and inspiring person behind a business plan. These tips and tricks are a good way to get started with marketing and promote photography business online in a way that can enhance profit.
Do you have a few suggestions of your own? Do not hesitate to leave a comment.