Portraiture and wedding photography are definitely the two photo niches in which you can’t possibly do without the presence of a professional Makeup Artist (or MUA). Now, the problem with knowing how to choose a makeup artist for wedding photography is similar to finding a good photog for a wedding. Just like anyone with a camera believes they can pull off a great wedding shoot, so anyone with a makeup palette is convinced they know all about professional makeup. Hint: they don’t. If you want to see great results and happy clients, you need a pro MUA, and here’s how you go about finding and hiring one:
1. Go to Model Mayhem
Aspiring pro photographers, who dabble in either portraiture, fashion photography, fine art, wedding photography or anything that has to do with setting up a setting that also involves people, need to know Model Mayhem. This is a great platform for finding models and MUAs, irrespective of your skill and experience level. If you’re just starting out, you can help the MUA build their own portfolio, while you also improve yours, through TFP (trading for pictures) instead of paying them for the work. If you’re a more experienced photog, seeking to improve their business, choose a makeup artist for wedding photography who’s worked with a modeling agency. Try to find someone who is not only like-minded, but similarly experienced.
2. Choose a makeup artist for wedding photography who is great
While there’s no such thing as the perfect MUA, a great wedding photography makeup artist does need to tick off a few qualities on a checklist. Here are some things to look for in an MUA:
– Punctuality. Nothing spells professionalism (or lack thereof) more in this business than respecting meeting times and deadlines.
– People skills. If you want to choose a makeup artist for wedding photography in particular, then you need to look for someone who understands they’re not working with professional models. They’re working with real-life, nervous, often stressed out couples to-be.
– A flair for branding. And not just their own. The best MUAs are both adaptable and pour their own vision into each shoot. This means that they understand and respect your own brand of wedding photography, while also pitching in their flair and skills.
3. Gauge your chemistry with your MUA of choice
In fact, let’s take the above pointer one step further: as you work with more MUAs, find a few of them (three or four, let’s say), with whom you’ve got chemistry. Chemistry, in this case, can be defined as similar work ethics, similar creative visions, and respect for each other’s skill and experience. It also has a lot to do with basic human interaction: if the two of you generally get along and can share a few laughs, then you have yourself a winner. We can’t possibly stress how important this is. The last thing you want is a meltdown between you and an MUA during an (already charged) wedding shoot.
4. Create a money-making wedding photography team
As you evolve and your wedding photography business progresses, make sure to stay as consistent as possible, in terms of how you choose a makeup artist for wedding photography. Work with the same people as often as you can, if you’ve found some who meet your standards and the above criteria. Have a go-to list of MUAs that you know you can rely on and book for shoots. This way, you can have the comfort of knowing what to expect, in terms of makeup, so you can go ahead and focus on your share of the work.