What does 2013 hold for you?
In many ways, you can look back to the previous year to learn all you need to know for the future. And as we went back and looked at everything we’ve written and posted in 2012 – and what your favorites were too – we discovered a wealth of information that can help you as we roll into the New Year.
If building up an income stream from your photography business is on your list of to-do’s for 2013, get started by looking through our top posts and using the information to help you as you plan out your coming weeks and months. Here is a list of the most popular:
I remember when we first started out in photography, we would look at the professionals who had “made it” within the industry and somehow think they were different then us. They had a fan base stretched out around the world. They traveled to exotic locations to photograph their clients. They were featured in magazines and talked on stages in front of hundreds of people.
They were real photographers. And deep down we questioned all the time whether we had what it takes to make it to that level….read more>>
When you read the title of this post, what was your first thought? Did you think “better photographer” meant learning how to use your camera more effectively? Did you think “better photographer” meant taking better photographs? Did you think “better photographer” meant building a stronger, more successful business?
In reality, it can mean all of this and more. Photography has so many facets; each one you delve into can take years to learn and perfect.
Yet if you had to sum it up in 10 steps, what would they be? As I thought more about it and looked back over the past 20 years I’ve been a photographer, I realized I didn’t just look at it from a “taking pictures” angle. To me, being a better photographer also means building the business. And since that is the purpose of this blog, I thought I would divide it into 10 steps…read more>>
What are some of the funniest (or maybe scariest) things your clients have ever said to you? I know we always said we should right a book with all of our experiences. Clients can say the most amazing things – and most of the time they don’t even realize the implications of what they are truly saying. Take a look at these 15, then come up with your own…read more>>
What made you decide to take your love of photography to the next level and start a business with it?
Perhaps you aren’t sure if your 9 to 5 job is secure; will it really be there for you in the near future to pay your bills?
Or maybe you’ve seen a program on television that inspired you to the lifestyle some photographers have. I’m always inspired when I watch Art Wolfe’s Travels To The Edge.
In any case, your new business venture can very quickly take on a life of it own. As you begin to learn more about the business side of things, you’ll find things that are hard to live without. Training programs. New equipment. And so much more…read more>>
The key to a great business is having great clients. Here are some simple rules to ensure that your customers love you and want to use you again and again. And again. Do find your competitive edge. What makes you special? What makes you unique? Its not just your passion or your love for the business. It has to be your approach to photography and the way you run your business. Find that one unique thing that sets you apart and use it to bring in a ton of clients. Don’t badmouth your competition. You probably have one or two competitors who you think very little of. They run their business completely against your ethics and you know “dirty little secrets” about them that makes you have anything but trust. Don’t tell. As much as you know about them, its important to turn the other way and…read more>>
If you are operating a photography business, you are in competition with thousands of other photographers all vying for your prospects attention. When it comes to photographing, many have a natural eye for creating amazing art. But when it comes to running a business, most of them don’t have a clue as to what they are doing. The same problems come up again and again, keeping them away from doing the one thing they want most of all – finding success. So how about you? Do you commit one of these deadly sins with your own business….read more>>
What is the number one reason most businesses fail? It isn’t lack of ideas, lack of enthusiasm, or lack of potential. People go into business for all the right reasons.
Instead, the one reason they fail is they run out of the one resource you simply can’t build a business without – cash. Cash is king when it comes to owning and operating a photography business. There are certain things you can do yourself to avoid using cash – market using Facebook and Twitter, do your own editing instead of hiring, or typing in your own data entry and tax information. Yet if you don’t pay…read more>>
There are a lot of photographers out there up in arms over Pinterest.
Pinterest allows people to create visual pin boards by finding things online and “pinning” them to a board on their Pinterest account. Because Pinterest is a visual social site, what attracts you to click on things is the photograph. Yet you can look through the images on Pinterest without having to go back to the site of origination to view who’s images they are. Which means there are many photographers upset by copyright infringement – can people really “move” your images around and share them in a variety of ways without crediting you, the photographer…read more>>
Do you blog on a regular basis? If so, you’ve probably posted a few that were anything but complete. You forgot to spell check. You didn’t include the link you planned on using. Or you simply made it a short post because you didn’t know what else to write. Writing posts on a regular basis takes more than talent; it takes a checklist to make sure all of the pieces are included. Even if writing isn’t your “thing”, here is an easy way to make sure every post you create is perfectly targeted towards your readers..read more>>
I bet you’re like this: If someone asks how your job is going, you say okay. You may elaborate a little, but it’s just a job. Nothing exciting. It pays the bills. You worry if you’ll get a raise next year, or if your job will even exist next year. But for now, it gives you the income you need.
But I bet if someone asks you what you really want to do, something different will take place: You’ll get that spark in your eye, you’ll sit a little taller, and you’ll feel a little excitement way down deep. You’ll talk about how you’ve been shooting for a while now and really love photography. You met a photographer (or found them online) who is doing something close to what you would love to do. You’re dreaming of turning that idea into a reality … but it just hasn’t happened yet.
So, did I touch any buttons…read more>>
Wishing all of you a prosperous New Year!
To your success,