I recently wrote a post 13 Ways To Make Sure 2013 Doesn’t Suck For Your Photography Business. I’ve been doing a lot internal planning with my own business for 2013, and I used that post as a trigger for all of you to start thinking about what you want the New Year to bring into your own lives. In order to stick with that theme, I’ve decided to run a “13 Days Of Photography” feature throughout December to help provide you with a ton of ideas and tips on things you can do for your own business starting on January 1st. Here is 12…
Here is a question for you.
How do you know 2013 will be more successful for your photography business than 2012 will be?
I’m sure every one of you looked at that question in a slightly different way. That’s what makes us all different.
You could look at it from a money perspective – I made $20,000 in 2012 and will boost it up to $40,000 in 2013.
You could look at it from a client perspective – I had 10 wedding clients in 2012 and will book 25 for 2013.
You could look at it from a business perspective – I worked a part time job in 2012 and will quit that and devote 100 percent of my time to my photography business in 2013.
Any and all of these perspectives could work for you. IF you do the one thing needed to make sure these goals come true … work on the outcomes every day.
The problem with broad goals – I made $20,000 in 2012 and will boost it up to $40,000 in 2013 – is without the support behind it, it’s a “hit or miss” as to whether it will come true.
But one way will get you on the right track; focus.
Right now is a great time to look at the New Year in a whole new way. Don’t approach it as “one year” to accomplish all you are setting out to do. Instead, break it down into 12 month chunks to give you a reasonable chance for success.
Spend one month focusing in on one detail of your business. Do everything you can to make it work for you. Then move on to the next idea for the following month.
With that much focus on 12 individual things, you’ll be amazed at how much growth you will see in your own business.
Let me show you how to put this into place. We’ll use a photographer focusing in on growing a wedding photography business as an example.
With a goal of increasing from 10 to 25 clients in 2013, each month should focus in on a way to strengthen every piece of her business.
January – creating a solid pricing and packaging plan
February – advertising – where to put your advertising dollars to reach your best target market
March – marketing tools – creating the appropriate tools for your target market
April – finding and networking with vendors/potential referral sources
And so on. Each of these tasks should be specific and geared towards your needs.
With one focus for each month, you won’t lose sight of what you should be doing each month. If you have ideas, write them down and file them away for the month you will be working on it.
Then put all of your energy into your specific task each month.
That’s it. Don’t put it off and say “tomorrow”. Do something every day that will bring you closer to your outcome.
So if our wedding photographer isn’t currently happy with her pricing and packages, and she’s decided to spend January refining them, on January 1st she should start working towards improving her pricing structure. She may spend a couple of days surfing other photographers’ sites and printing out the package and pricing plans they are using. She may research album companies and framing resources to provide her with top quality products for her packages. She may use Pricing Your Photography to work towards her ideal pricing structure.
Every day in January she does a little bit to finalize her structure. And by the 31st, she has a comprehensive package system that she not only knows is priced to make her money, she’s 100 percent comfortable with it too.
Ready to give it a try? Pull out a notebook or a calendar and create your own 12 month system. Be very specific about what you need to build the business to your desired objectives. Have fun with it. And put it to good use.
Things only work if you take the necessary action to make it work. You can do it!