I’ve been talking a lot about Pinterest over the past few months. Pinterest continues to be the fastest growing online social network, with current stats showing a growth rate in excess of +4,377 percent over the past year. Compare that to Twitter’s growth of 58 percent, or Facebook’s growth at 4 percent. Yep, that seems like something worth talking about.
But is Pinterest really the best choice for you as a photographer? Can you benefit from pinning your images on pinboards? Read on to find out why it may not be the right fit for you.
1. You aren’t a regular visitor to social sites.
Pinterest has many, many categories and posts that are updated literally by the minute. If you don’t visit on a regular basis, you will quickly fade into oblivion and end up at the bottom of your followers’ feeds – a place that does you know good. The less you post, the less chance you have of finding people that love what you do, share what you do, and convert from followers to paying customers.
2. You focus in on B2B niches.
What niche are you going after as a photographer? If you are photographing widgets for the oil and gas industry, they probably aren’t on Pinterest. If you photograph business portraits for CEOs of major corporations, they might not be on Pinterest. If your focus is on the commercial side, concentrating on annual reports and industrialized photography, Pinterest may not work for you. You have to know whom your target is and how to reach out to them.
3. You’re not the content provider type.
When is the last time you changed your website? When is the last time you wrote up a new marketing piece for your business? If the word “years” appeared in your answer, you probably haven’t grasped the concept of content marketing yet. What makes social work is creating content and giving viewers what they want. Some will convert, most won’t. Yet it’s the content that drives people in and helps boost your traffic in the online world. If you haven’t worked with content marketing yet, there are other areas easier to start with than on Pinterest.
4. You don’t have regular access to the Internet.
Are you a travel photographer always out in the field? Is the “field” for you miles from anywhere, no electricity in sight? Do you prefer spending days in the wilderness with only the stars above and the animals as your companions? If you can’t post on a regular basis, it may be easier to add your images to your own sites when you have access instead of trying to market with Pinterest.
While men are coming on board to Pinterest slowly, its still predominately female oriented. That’s because of the visual nature of the application, and the fact that females love to share what they love – fashion, foodie, arts and crafts.
Did you see yourself in any of the above statements? If so, you may do better with other marketing tools.
But if you found yourself disagreeing with the statements again and again, it may be time to jump on board with Pinterest.
I’m such a huge fan of Pinterest, I’ve just released my newest ebook The Photographers Guide To Pinterest, available in both PDF and Kindle.
Its designed to provide you with an easy way to sign up for Pinterest, build your account, and quickly create a ton of traffic to bring in people as fast as possible.