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Okay, its time for a test. You have to answer one simple question.
What is being said about you in the online world?
Now is the time to find out.
Instead of ignoring it and just doing business the way you’ve always done it, finding out what your reputation is like online can actually help you grow your business. It takes only a few bad comments, posts or blogs to ruin a reputation you’ve spent years growing.
Fortunately there are easy ways to go about this that won’t take all of your time … or your money. They aren’t tools you’ll find readily available or talked about. And there are many “copycat” companies that attempt to bring you in and scam you for both money and information. But when you find a reliable tool, its wise to keep it in your bookmarked area and refer to them again and again. Schedule using them to ensure you always know what’s happening around you.
1. Whos Talkin
Whos Talkin is a simple search tool that lets you know what social sites are saying about your name or brand. Simply type in your name or brand and it quickly begins to pull results. It doesn’t help you manage the results, but it will give you a quick look at what is being said about your key word anywhere on the web. This is good to use in addition to Google as it pulls only social results, so your results won’t be buried inside a lot of other results.
Reputation is a free online service that lets you see how you look online. Create a free account, enter a little information, and you’ll quickly see the online buzz about you. You can verify things that are real and remove things that don’t apply to you. Then remove any negative information and find out how you can control what people see when they search for you.
3. Google’s Me on the Web
If you have a Google account, you have access to Google’s tool Me on the Web. Login to Google Dashboard and you’ll see all of your links from your profile listed under Me on the Web. From there you can monitor your name, email address, or enter anything related to you, your products or your company. They also have a few tutorials and tips on managing your online reputation – be sure to check those out too.
Yasni is free service that lets you search for a variety of things in a variety of ways. You can search for your name, your brand, or even within your industry. Pull your content from a variety of different ways to see what the web is saying about you. Yasni will pull everything – so if you have a common name, or already know of other sources using your name, it will pull those as well.
Naymz is a reputation management firm for professionals who want to manage their personal brand. If you use your name as a part of your photography business – Sue Smith Photography – your personal brand is more important then ever. While Naymz isn’t a free resource, they do offer a 30 day free trial to find out if you like it. As a bonus to keep you on as a client, they do reward you with free gifts if you maintain a great reputation.
6. Social Mention
Social Mention is a real time social search and analysis tool that ranks your mentions in the blogosphere as positive, neutral or negative. You can receive daily email alerts for your key terms, or get the widget and display it on your site.
8.Addict o matic
Addict o matic allows you to create a custom page with the latest buzz on any topic or keyword. Its similar to Kurrently in that it only offers real time results – no email alerts to keep you updated. But it does cover a wider range of sources, such as Flickr, YouTube and Ask – which could be handy for photographers.