Blogging. Nothing online can make you more successful than the words you write on your blog.
But if you’ve ever slaved away over a post, spent tons of time carefully crafting your post, and had NO ONE read it, it can be a bit disheartening.
Or you may have experienced the opposite. Instead of writing, you post a dozen photos or so from your latest shoot and release them to the world. Yet if you factor out your client and her family, ZERO have seen it.
What’s a photographer to do?
Should you really keep writing? Should you keep placing your images in posts? Or maybe you should tweet instead.
Writing can be difficult. And many photographers are visual by nature – they like to photograph, not write. And while your blog is the perfect place to include a variety of images, photographs alone will not bring you success.
The key is in the writing.
Yet the key might not be in writing more; the key may be in writing less.
The problem with many photographers is they don’t spend enough time thinking about the way they write their content.
Think for a moment about how you approach search. When you search for new information, you use keywords in Google and head to the first relevant link.
Then you head over and scan the information. If you find something relevant immediately, you scan a bit more. The more you find, the more you read.
Words matter. But so do graphics. You use it all to quickly determine what your next step is.
Ultimately, it comes down to interest. And there are 8 ways you can structure your posts to capture even more interest with every post you create.
1. Use short, compelling paragraphs
Your English teach from high school may not approve, but in the blogging world, keep it short. Every paragraph should be short and too the point with equally short sentences. Two or three lines per paragraph is a good thing in the blogging world, and will leave you with plenty of white space.
2. Plan your subheadings first
When you start your blog post, your title should direct your content. Subheadings should help you divide it into thoughts. I’m a fan of making them bolder and stand out as well – something you see here with these 8 subheadings. They also help direct your content and help you stay on track.
3. Use bulleted lists
- Bullet items automatically attract the eye’s attention.
- They make your content easily scannable.
- They look different from the rest of your text and give the reader a visual break.
4. Images support your content
Yes you are a photographer; your photographs are important. Yet your copy is what is attractable to Google, and creates the story for your readers to be inspired with. For every photograph you use, tell the story behind it.
5. Create movement by providing links
Every post you create has the possibility of getting your readers excited enough to move to other areas of your site. Direct them by linking content within your post to other posts on your site. You can do it by linking a few keywords within your paragraphs, or use the Dig Deeper method like I do within my posts.
6. Emphasize what is important
If you want to make a statement, make it stand out. If you reader is scanning, they quickly pick up on the bold items and spend extra time finding out why they are important. Bold works; so does highlighting. Use whatever is best for your readers.
7. Harness the power of numbered lists
Think numbered lists are old and tiresome? Think again. People love them because they know exactly what they will get when they read it – its probably how you ended up reading this post. Try a “7 Secrets You Never Knew About “Wedding” Photography” post where “wedding” is your niche.
8. Review your own strategies
Don’t create a quick post and publish it. Spend some time seeing it through the eyes of your reader. Does your photography help your ideas get through? Are you using different tools to create interest? Do people move throughout your post with different methods, such as subheadings, lists and highlighted items?
The more time you spend learning what techniques work for you, the more successful you will be.